Podcast – The Marketing Companion
Episode 54: The Real Story About Real Time Marketing
Real-time marketing is one of the hottest trends around, but is it working? Listen to this episode of The Marketing Companion to understand why most efforts have failed, where the true opportunity lies, and the key factor that determines whether your marketing is truly real-time or a gimmick that could imperil your brand.
Episode 53: The Future of Content Strategy
There is an enormous amount of innovation occurring in the content space and more is on the horizon. Are you ready? This episode featuring new media publisher Jay Baer explores how content strategy is going to be shifting in the next few years.
Episode 52: Why Privacy is About to Become the Hottest Marketing Issue
New research suggests marketers have completely mis-read and misled consumers on the issues of privacy. In this episode, hosts Tom Webster and Mark Schaefer discuss why marketers need to wake up now and how a new age of digital segregation is upon us.
Episode 51: In Defense of Facebook
In a scathing blog post, the co-founder of Ello blasts Facebook as monstrous entity dedicated to hurting people in the margins of society. In this episode, hosts Mark Schaefer and Tom Webster blast Ello back and explain why Facebook’s “real name” policies provide a healthier and authentic social media platform.