Podcast – The Marketing Companion
Episode 40: Haters, Trolls, and MalcontentsShare this episode: Facebook / TwitterFor many businesses dealing with negativity — perhaps even toxicity — on the web is a real and present issue. This episode was prompted by a current event and hosts Mark Schaefer and Tom Webster explore the realities of dealing with haters, trolls and malcontents aimed at hurting our reputations and brands.
Guidelines for responding or not responding to Internet haters * The fear of toxicity … real and imagined * Learning handling trolls * When to go to the mat and when to walk away * Showing your true colors in the face of hate * Is 100 percent customer satisfaction possible? * And more…
Episode 39: Nothing but the Funny BitsShare this episode: Facebook / TwitterIn addition to bringing you the latest marketing trends and ideas, hosts Mark Schaefer and Tom Webster also have a bit of fun on the show. In this year-end round-up, the Marketing Companion brings you a few of the comedic highlights from 2014.
Google Pants * Get A Room * The World’s Worst Mobile Apps * And more…
Episode 38: Our most valuable content lessonsShare this episode: Facebook / TwitterHosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes and victories they have experienced along the way.Episode 37: What’s next in digital marketing? Share this episode: Facebook / TwitterLet’s look into our crystal ball and look at what’s coming next in digital marketing? Hosts Mark Schaefer and Tom Webster examine the hottest ideas for 2015 and beyond.
Why podcasting is having “a moment” and why agencies are behind a growing success * The mega-trend that may be forging all other digital trends * Billboards … a trend? * The missing link to integrated marketing * Malignant complexity and its challenge to every marketer * Facebook — are businesses going to be in or out? A flight away from Facebook and how it might play out * The commoditization of Big Data and the trickle down to small businesses. * And more…
Episode 36: How Facebook influence is creeping into the real worldShare this episode: Facebook / TwitterMark Schaefer and Tom Webster explore how it is possible to manipulate Facebook content and social proof to affect our self-image, emotions and relationships in the real world. What are the implications for marketing, politics, power on the web?
The power of social proof in our online marketing world * Content competition and the homogenization of our streams * How we are being “trained” on what to post on Facebook * The Facebook reward system that is creating our online personas * What are the implications for brand content * Could Facebook manipulate political campaigns? Is it already happening? * And more…