- Blog & Podcast
Podcast – The Marketing Companion
“Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment.”
– Randy Bowden
“The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.”
– Rosemary O’Neil
“Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!”
– Jamie Wallace
“What’s a podcast?”
– Mark’s mother
Mark Schaefer is one of America’s most respected marketing authors, consultant and bloggers. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’re going to make podcasting history!
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
How to Listen to the Podcast:
- Click here to hear the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 27: Is Disruption a Strategy?
The world is becoming overcrowded with Disruption conferences, books and consultants. Is this just the latest buzz word or something you can systematically implement as a business strategy?
Episode 26: Technologies that will disrupt marketing strategy
In this episode, Mark Schaefer and Tom Webster dissect two technological trends that will disrupt the way we do marketing in coming years: predictive analytics and 3D printing.
Episode 25:>Authorship and the Invisible Blogger: Are you writing yourself out of success?
Are you getting lost in the ether of the blogosphere? Are we writing content that benefits others while our own authorship gets buried? In this episode we cover a lot of ground, including *Should you find your audience, or let your audience find you? * What is the benefit of syndicating your content? * Is the age of the independent blogger over? * Where are the new voices in the field? Are there any? * Can a solo blogger compete with corporate sites? * What is the ROI of “exposure?
Episode 24: Lifehacks for the Modern Marketer
Shortcuts for the busy marketing life including Tricks to staying disciplined and focused * When to out-source tasks and what to out-source * How do you handle business upsets * Dealing with the tyranny of FOMO (Fear of Missing Out) * The “Swiss Army Knife” of marketing tools * Productivity on the road * Hacks for expense reports
Episode 23: How to fix Google+
Do we need a better social network or a cooler social network? * Do we really need Google+? * If the numbers on Google+ up, why the organizational disharmony? * Is Google+ going to be another “fast fail” or a lasting part of the company’s strategy?
Episode 22: Are the bad guys winning?
Are we seeing smarter spammers or the unintended consequences of Internet complexity? * Does Google actually play an indirect role in spam attacks on small businesses? * What is the business cost to keeping the bad guys away? * Highlights from the new book Social Media Explained * A trick to get to the heart of social media strategy * New thoughts on measuring social media marketing ROI
Episode 21: New Insights into Podcasting, online radio and Google+
The explosion of online radio and the implications for content consumption * Extraordinary changes in podcasting content, consumption, and audiences * Mobile implications for content consumption and “digital snacks” * Surprising new numbers on Google+ (is it finally a real thing?) * The phenomenon of Instagram and Snapchat * Where is Facebook in the mix … declining, growing in new ways?
Episode 20: The Good, the Bad, and the Ugly of Marketing Conferences
The truth and myth of SXSW * The “beating heart” of great conferences and the one thing that can kill an event * Networking strategies * Large – regional – local conferences …. which are thriving, which are dying and why * The conference “glass ceiling” * Are conferences becoming elitist? * Does it make sense to sponsor a conference?