- Blog & Podcast
Podcast – The Marketing Companion
“Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment.”
– Randy Bowden
“The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.”
– Rosemary O’Neil
“Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!”
– Jamie Wallace
“What’s a podcast?”
– Mark’s mother
Mark Schaefer is one of America’s most respected marketing authors, consultant and bloggers. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’re going to make podcasting history!
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
How to Listen to the Podcast:
- Click here to hear the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 32: What are the Boundaries of Inbound Marketing?
Inbound marketing is a concept that certainly should be reaching some level of maturity by now.
In this episode, Mark and Tom dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. They try to hold this trend up to a strong light and take a look at the possible boundaries of inbound marketing.
Does content marketing work in a highly-competitive space? * Is content marketing as efficient as we think? * Should the goal of inbound be leads, relationships, or both? Is that possible? * Is there an eventual diminishing return to content marketing and how do we anticipate that? * And more…
Episode 31: Coming Clean on Facebook Reach
Is there any greater source of emotional debate and misinformation on the web today than Facebook reach? AgoraPulse was kind enough to provide the raw data for over 8,000 companies’ Facebook reach for Mark and Tom to dissect in this episode.
How has Facebook reach changed over the last 12 months? * Could you guide a Facebook strategy based on a number that indicates potential engagement level? * What’s the recipe for higher organic reach? * a new social media app called “Get A Room!”
Episode 30: The Time for Twitter is NOW
Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform.
How Twitter is giving a free advertising bonus most businesses don’t know about * How to use Lead Generation Cards as a free business-building tool * Twitter has become the de facto “second screen” for television — what does this mean to the value of Twitter for business? * Why analysts should not keep lumping Twitter in with Facebook and LinkedIn * And more…