- Blog & Podcast
Podcast – The Marketing Companion
“Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment.”
– Randy Bowden
“The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.”
– Rosemary O’Neil
“Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!”
– Jamie Wallace
“What’s a podcast?”
– Mark’s mother
Mark Schaefer is one of America’s most respected marketing authors, consultant and bloggers. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’re going to make podcasting history!
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
How to Listen to the Podcast:
- Click here to hear the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.
Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game and polling platforms.
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 35: The Mobile Commerce Revolution
We are on the brink of an unprecedented customer-driven mobile commerce revolution. The revolution goes beyond IT, beyond marketing, to include sociology, psychology and deep consumer research. Listen in with hosts Mark Schaefer and Tom Webster as they explore amazing, emerging trends in mobile.
The difference between mobile technology and mobility * Creating an app today is more about sociology and psychology than IT * How to adjust organizationally to the commerce revolution? * Why you should not be wedded to technology * What does a mobile commerce team look like today? * Why many large companies are failing at mobile commerce * And more…
Episode 34: Ello and the Economics of Social Networks
A new social network, Ello, has created a lot of buzz over their ad-free model. Marketing Companion hosts Mark Schaefer and Tom Webster examine the ups and downs of Ello and discuss how brands, advertising and content work together in the online marketing eco-system.
Social media and the advertising “bargain” * Ello and the implications for brands * The economics of privacy — Why don’t Americans care? * The biggest problem facing Ello — it’s not what you think! * Dynamics of Ello may force better content * Economic models that are under-utilized on the web * Opt-in advertising for brands — the future or a privacy nightmare? * And more…
Episode 33: Authenticity and the Human Brand
Can you scale a “human presence” for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.
How important is establishing your personal social media “character?” * The difference between transparency and authenticity * The burden, privilege, and complexities of representing your brand online * The tightrope between personal and professional revelations on the web * Drawing the line — over-sharing and personal authenticity in service of the business * And more…
Episode 32: What are the Boundaries of Inbound Marketing?
Inbound marketing is a concept that certainly should be reaching some level of maturity by now.
In this episode, Mark and Tom dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. They try to hold this trend up to a strong light and take a look at the possible boundaries of inbound marketing.
Does content marketing work in a highly-competitive space? * Is content marketing as efficient as we think? * Should the goal of inbound be leads, relationships, or both? Is that possible? * Is there an eventual diminishing return to content marketing and how do we anticipate that? * And more…
Episode 31: Coming Clean on Facebook Reach
Is there any greater source of emotional debate and misinformation on the web today than Facebook reach? AgoraPulse was kind enough to provide the raw data for over 8,000 companies’ Facebook reach for Mark and Tom to dissect in this episode.
How has Facebook reach changed over the last 12 months? * Could you guide a Facebook strategy based on a number that indicates potential engagement level? * What’s the recipe for higher organic reach? * a new social media app called “Get A Room!”