- Blog & Podcast
Podcast – The Marketing Companion
“Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment.”
– Randy Bowden
“The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.”
– Rosemary O’Neil
“Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!”
– Jamie Wallace
“What’s a podcast?”
– Mark’s mother
Mark Schaefer is one of America’s most respected marketing authors, consultant and bloggers. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’re going to make podcasting history!
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
How to Listen to the Podcast:
- Click here to hear the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.
Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game and polling platforms.
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 41: The World’s Most Under-Utilized Social Media Platforms
Hosts Mark Schaefer and Tom Webster look at some of the marketing industry’s hottest topics including the cancellation of Google Glass, personal marketing priorities, exciting digital trends, under-used social media platforms and the Seven Dwarves.
Canceling Google Glass * Under-Used Social Media Platforms * Personal Marketing Priorities * World’s Dumbest Marketers * Advice for starting a new marketing job * Most exciting new digital trends * And more…
Episode 40: Haters, Trolls, and Malcontents
For many businesses dealing with negativity — perhaps even toxicity — on the web is a real and present issue. This episode was prompted by a current event and hosts Mark Schaefer and Tom Webster explore the realities of dealing with haters, trolls and malcontents aimed at hurting our reputations and brands.
Guidelines for responding or not responding to Internet haters * The fear of toxicity … real and imagined * Learning handling trolls * When to go to the mat and when to walk away * Showing your true colors in the face of hate * Is 100 percent customer satisfaction possible? * And more…
Episode 39: Nothing but the Funny Bits
In addition to bringing you the latest marketing trends and ideas, hosts Mark Schaefer and Tom Webster also have a bit of fun on the show. In this year-end round-up, the Marketing Companion brings you a few of the comedic highlights from 2014.
Google Pants * Get A Room * The World’s Worst Mobile Apps * And more…
Episode 38: Our most valuable content lessons
Hosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes and victories they have experienced along the way.
Episode 37: What’s next in digital marketing?
Let’s look into our crystal ball and look at what’s coming next in digital marketing? Hosts Mark Schaefer and Tom Webster examine the hottest ideas for 2015 and beyond.
Why podcasting is having “a moment” and why agencies are behind a growing success * The mega-trend that may be forging all other digital trends * Billboards … a trend? * The missing link to integrated marketing * Malignant complexity and its challenge to every marketer * Facebook — are businesses going to be in or out? A flight away from Facebook and how it might play out * The commoditization of Big Data and the trickle down to small businesses. * And more…
Episode 36: How Facebook influence is creeping into the real world
Mark Schaefer and Tom Webster explore how it is possible to manipulate Facebook content and social proof to affect our self-image, emotions and relationships in the real world. What are the implications for marketing, politics, power on the web?
The power of social proof in our online marketing world * Content competition and the homogenization of our streams * How we are being “trained” on what to post on Facebook * The Facebook reward system that is creating our online personas * What are the implications for brand content * Could Facebook manipulate political campaigns? Is it already happening? * And more…