- Blog & Podcast
Podcast – The Marketing Companion
“Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment.”
– Randy Bowden
“The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.”
– Rosemary O’Neil
“Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!”
– Jamie Wallace
“What’s a podcast?”
– Mark’s mother
Mark Schaefer is one of America’s most respected marketing authors, consultant and bloggers. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’re going to make podcasting history!
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
How to Listen to the Podcast:
- Click here to hear the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.
Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game and polling platforms.
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 48: The Rise of New Content FormsShare this episode: Facebook / Twitter
This week’s episode of The Marketing Companion is a veritable grab bag of interesting topics, as hosts Mark Schaefer and Tom Webster discuss new content forms such as Yahoo’s upcoming video product, new research on Teens and Facebook, and what Uber and Podcasting have in common. Plus: an update on CompanionStorm!
Episode 47: The New Realities of PodcastingShare this episode: Facebook / Twitter
Podcasting is growing — but in unexpected ways. For the channel to really mature and meet its economic potential, new research points to surprising conclusions about what has to happen next.
Episode 46: The Late, Great Era of Social Media EngagementShare this episode: Facebook / Twitter
Streaming video, infographics and podcasts are rising in popularity but where is the engagement? Top bloggers have eliminated their comment sections and it’s hard to start a conversation on Twitter. Is the era of social media engagement over?