- Blog & Podcast
Podcast – The Marketing Companion
Episode 30: The Time for Twitter is NOW
Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform.
How Twitter is giving a free advertising bonus most businesses don’t know about * How to use Lead Generation Cards as a free business-building tool * Twitter has become the de facto “second screen” for television — what does this mean to the value of Twitter for business? * Why analysts should not keep lumping Twitter in with Facebook and LinkedIn * And more…
Episode 29: Would you erase yourself from Google search?
In this “grab bag” edition, Mark Schaefer and Tom Webster explore 1) the new EU law allowing people “to be forgotten” on Google and its implications for marketing. 2) The advantaged and disadvantages of using buyer personas; 3) LinkedIn as a content development platform; and 4) tips for finding blog topics.
Episode 28: If I were the King of Facebook …
Can Facebook be a profitable company without making people angry? * Why is Facebook advertising no better than TV? * The dynamics that will drive Facebook’s content quality down * Facebook Deluxe — a new revenue model? * The ethical house is not in order — Why this is bad business and what to do about it * Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues.
Episode 27: Is Disruption a Strategy?
The world is becoming overcrowded with Disruption conferences, books and consultants. Is this just the latest buzz word or something you can systematically implement as a business strategy?
Episode 26: Technologies that will disrupt marketing strategy
In this episode, Mark Schaefer and Tom Webster dissect two technological trends that will disrupt the way we do marketing in coming years: predictive analytics and 3D printing.