Podcast – The Marketing Companion
Episode 45: Cracking the Content CodeShare this episode: Facebook / Twitter
Mark and Tom dive into Mark’s newest book, The Content Code, and talk about the steps needed to overcome Content Shock. It’s not enough to simply create content, content has to be ignited to be successful. Mark and Tom go into some of the best ways to do that, along with a discussion of “gray social” and, of course, more products from the Marketing Companion Labs.
Episode 44: Company Culture and Your Future Marketing SuccessShare this episode: Facebook / Twitter
What will determine the success of your new marketing program? Budget? Strategy? Resources? Surprisingly, it might be none of these. Company culture is going to play a big role in your organization’s ability to adjust to the demands for speed, engagement and innovation in the marketplace. Hosts Mark Schaefer and Tom Webster explore this critical topic and introduce a new line of sub-premium Marketing Companion products including their first escort service.
Episode 43: Don’t Block Me, Bro!Share this episode: Facebook / Twitter
In this week’s edition of The Marketing Companion Podcast, Mark and Tom take on the controversial topic of ad blocking: who will triumph in this battle between advertisers, ad-blockers, and the consumer? They also discuss the resurgence of SEO, some new data on Podcasting, and a troubling recall.
Episode 42: Social Media in the WorkplaceShare this episode: Facebook / Twitter
Hosts Mark Schaefer and Tom Webster look at a number of topics including a controversial law banning the use of social media in one workplace. They also examine lessons from the recent Super Bowl ads and have some thought-provoking observations on the marketing implications of these trends.
Episode 41: The World’s Most Under-Utilized Social Media PlatformsShare this episode: Facebook / Twitter
Hosts Mark Schaefer and Tom Webster look at some of the marketing industry’s hottest topics including the cancellation of Google Glass, personal marketing priorities, exciting digital trends, under-used social media platforms and the Seven Dwarves.
Canceling Google Glass * Under-Used Social Media Platforms * Personal Marketing Priorities * World’s Dumbest Marketers * Advice for starting a new marketing job * Most exciting new digital trends * And more…