In this “grab bag” edition, Mark Schaefer and Tom Webster explore 1) the new EU law allowing people “to be forgotten” on Google and its implications for marketing. 2) The advantaged and disadvantages of using buyer personas; 3) LinkedIn as a content development platform; and 4) tips for finding blog topics.
Can Facebook be a profitable company without making people angry? * Why is Facebook advertising no better than TV? * The dynamics that will drive Facebook’s content quality down * Facebook Deluxe — a new revenue model? * The ethical house is not in order — Why this is bad business and what to do about it * Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues.