- Blog & Podcast
Podcast – The Marketing Companion
Episode 19: Influence marketing is hot and about to get hotter
Flout: The New Standard for Influence * Why bloggers are trumping mainstream media * A first-hand account of escalating influence marketing * Why 95 percent brands are stumbling in the influence marketing field * Stepping over the line — Influencer or infomercial * How to create raving advocates the right way
Episode 18: Where does social media fit in the marketing mix?
The time element — social media versus advertising * Estimating the sales power of social media * Weak links versus strong links and how this converts to sales * The correlation between share of conversation and market share * Social media at the top of the sales cycle and at the end of it * Is social media more like advertising or marketing? * A case study illustrating the impression power of social media * How will social media platforms re-invent themselves to ignite a “wow factor?”
Episode 17: Incorporating public speaking into your marketing mix
Ideas on how to be a more effective and entertaining presenter * Structuring your speech for maximum impact * Overcoming nerves — The introvert’s guide to public speaking * Keys to preparation * Is your speech intellectual property that needs to be protected or do you want it to go viral * Leveraging speaking-related content in other marketing formats
Episode 16: Leadership is not a dirty word
In this episode, Tom Webster and Mark Schaefer talk about trends in leadership, the implications of Content Shock and content curation as a marketing strategy.
Episode 15: Strategies to cut through information density
We start with an announcement about Prickstarter and then dive into a more serious discussion about The decline of RSS and the coming Age of the Great Algorithm * “Media is media” * The out-dated notion of creating buyer personas * Emotional ties and “human” as a competitive strategy * Bronies? * Passionate content versus helpful content