- Blog & Podcast
Podcast – The Marketing Companion
Episode 14: Understanding the decline in Facebook reach
In Episode 14, we actually explore three big issues: New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences. 2) We examine a huge Internet security breach and an analyst remark that indicates something even more sinister could be at work and 3) We discuss a significant trend about paying social media influencers.
Episode 13: Six amazing marketing predictions
This episode is guaranteed to get you thinking about our marketing future in new ways.With a guest appearance from Arnold Schwarzenegger and Christian Bale, Mark and Tom take a peek at six thought-provoking trends you won’t hear anywhere else. They explore Malignant complexity, Re-aggregation of audience, The cost of security, The death of “last touch” attribution, Dis-intermediation of manufacturing, and Atomization of content.
Episode 12: Sponsored Content: Edge of Integrity or salvation of advertising agencies?
Does sponsored content demonstrate that the advertising industry is in crisis? * Will the FTC regulate this trend? * Will sponsored content bolster confidence in a brand or jeopardize it? * Is this trend necessary to save traditional media? * Radical honesty as a point of differentiation * Could sponsored content actually be better than organic content?
Episode 11: Why research companies are screwing up content marketing
We look at some of the implications of a case study where Forrester recently skewered Facebook with some provocative, but not necessarily accurate, claims. Why would a company built on providing dispassionate data and insight make a sensational move like this? If companies can’t make as much money from their research, are they using their data as a content marketing promotional tool? If businesses won’t pay for research, what happens to the quality of the research?
Episode 10: The podcast on podcasting: Will video kill the radio star?
Google Pants? Yes, Google Pants. The podcast covers latest data on podcasting popularity and usage * Some of the problems and promises of podcasting * Surprising observations about podcasting demographics and metrics * Technologies and trends that could ignite podcasting * The future of podcasting * Podcasting as a source of business leads