- Blog & Podcast
Podcast – The Marketing Companion
Episode 25: Authorship and the Invisible Blogger: Are you writing yourself out of success?Share this episode: Facebook / Twitter
Are you getting lost in the ether of the blogosphere? Are we writing content that benefits others while our own authorship gets buried? In this episode we cover a lot of ground, including *Should you find your audience, or let your audience find you? * What is the benefit of syndicating your content? * Is the age of the independent blogger over? * Where are the new voices in the field? Are there any? * Can a solo blogger compete with corporate sites? * What is the ROI of “exposure?
Episode 24: Lifehacks for the Modern MarketerShare this episode: Facebook / Twitter
Shortcuts for the busy marketing life including Tricks to staying disciplined and focused * When to out-source tasks and what to out-source * How do you handle business upsets * Dealing with the tyranny of FOMO (Fear of Missing Out) * The “Swiss Army Knife” of marketing tools * Productivity on the road * Hacks for expense reports
Episode 23: How to fix Google+Share this episode: Facebook / Twitter
Do we need a better social network or a cooler social network? * Do we really need Google+? * If the numbers on Google+ up, why the organizational disharmony? * Is Google+ going to be another “fast fail” or a lasting part of the company’s strategy?
Episode 22: Are the bad guys winning?Share this episode: Facebook / Twitter
Are we seeing smarter spammers or the unintended consequences of Internet complexity? * Does Google actually play an indirect role in spam attacks on small businesses? * What is the business cost to keeping the bad guys away? * Highlights from the new book Social Media Explained * A trick to get to the heart of social media strategy * New thoughts on measuring social media marketing ROI
Episode 21: New Insights into Podcasting, online radio and Google+Share this episode: Facebook / Twitter
The explosion of online radio and the implications for content consumption * Extraordinary changes in podcasting content, consumption, and audiences * Mobile implications for content consumption and “digital snacks” * Surprising new numbers on Google+ (is it finally a real thing?) * The phenomenon of Instagram and Snapchat * Where is Facebook in the mix … declining, growing in new ways?
Episode 20: The Good, the Bad, and the Ugly of Marketing ConferencesShare this episode: Facebook / Twitter
The truth and myth of SXSW * The “beating heart” of great conferences and the one thing that can kill an event * Networking strategies * Large – regional – local conferences …. which are thriving, which are dying and why * The conference “glass ceiling” * Are conferences becoming elitist? * Does it make sense to sponsor a conference?