Publications

We are on the cusp of a marketing revolution.  And it is being led by you.
Dozens of companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter and Facebook each day and grading your ability to create buzz.  The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how!

Mark Schaefer’s break-through international best-selling book is an essential guide to the latest trends in social networking. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing shows you how to measure, adapt, and grow your influence online using groundbreaking new technologies and field-tested marketing tools. This is a step-by-step guide that shows you how to take advantage of social scoring systems to measure online influence, harness it, and leverage it for your business.

This book has received rave reviews by the CBS Morning News, The Wall Street Journal, Fox News,and many other leading media channels.

Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, Return On Influence is the essential field guide for the new influence marketing.

Official book website: Return On Influence

It’s time to take the mystery out of Twitter with the best-selling book on the topic

Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.

In his best-selling book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time, Mark W. Schaefer explores the path, the majestic random synergy of Twitter that has the potential to change your business and your life forever — if you know the way! This is a book designed for busy people who can’t spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.

Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you:

Secrets to building influence on Twitter

The formula behind every Twitter success

Applying Twitter for competitive advantage

A daily Twitter regimen

Specific business and personal benefits

22 Ways to attract targeted followers

… plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

Official book website: The Tao Of Twitter

Mark W. Schaefer is a guest author on Jeffery Gitomer’s newest best-seller Social BOOM!

This book contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that a prospect, or customer wants to continue the online relationship, which may lead to real business. Graduate from social media to social business by creating value that others will perceive as important to fulfilling their needs.

As you go through each aspect of this foundation-building, platform-building book, you will read the ideas that Gitomer and others are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars.

Social BOOM! on Amazon.com

Blogging simplified

In this massively-popular Eloqua eBook, Mark Schaefer dissects B2B blogging to its core in a lively, graphical presentation. The Grande Guide to B2B Blogging is available for free from the Eloqua website. It’s filled with easy-to-follow tips and tricks.

How to Build a Blog Community

Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! is a publication curated in 2011 by Danny Iny featuring some of the leading bloggers in the marketing field.  Mark Schaefer contributed a chapter to this book where he provides an introspective look at how he created one of the world’s most engaged and loyal communities on his blog {grow}.

Mark Schaefer contributed a chapter to the book Age of Conversation 3: It’s Time to Get Busy!   All profits from this publication benefit Make A Wish Foundation. This book features social media essays from some of the world’s greatest marketing professionals.

Schaefer Marketing Solutions developed a free eBook on B2B Blogging Best Practices in Conjunction with MLT Creative. This is generally regarded as one of the finest references on the subject and is being used extensively throughout industry.

Click HERE to download your copy!