To some, “direct marketing” may mean “direct mail.” While that still makes sense for some business needs, the ability to reach customers in a very targeted and meaningful manner has improved exponentially in just a few short years.
Here’s one example you may see every day. When you do a search on Google, do you notice the ads on the top and sides of the search results? They’re not there randomly or by accident. Technology can help us find customers who are looking for YOU and then speak to them in a very targeted and effective way.