This is an important, but often overlooked, aspect of developing marketing solutions. The nature of your industry structure is likely to determine how and where you can maneuver in your marketplace.
The world of marketing solutions can be overwhelming, especially with the pantheon of new social media alternatives. But a rational assessment of your place in your industry can quickly narrow your strategic marketing options! An industry leader is not going to market and advertise in the same way as a follower or niche player – at least it shouldn’t.
That’s why it’s important to hire a professional like Schaefer Marketing Solutions to guide you through this process. After one half-day strategy session, you’ll have a much better understanding of your true marketing options.