Market Strategy Development – Research, Competitor/customer evaluation

Every good marketing planning process starts with the customer.

Schaefer Marketing Solutions can help you look at your customer and their needs in a new way. By leading you through a strategic needs assessment we can help you hone in on new ways to serve your customer more effectively and more profitably. The heart of competitive advantage is listening to your customer effectively and responding with valuable new products, services and strategies to beat your competition.

And speaking of competition … let us help you take a closer look at what the other guys are doing. If you are trying to compete with a “me-too” offering, we need to help you create a distinctive value proposition that enables you to break away from the pack.

A famous baseball player of the 1920s was asked for his key to being such a successful hitter. He replied, “Hit ‘em where they ain’t.” That simple wisdom is still true in our complicated world today. Our research services can help you find your strategic leverage – an area not served, or under-served, by the market – and hit your ball right in that area!