The marketing mix available to you has never been more diverse – or overwhelming. Thirty years ago, the choices were straightforward – network television, radio and the local newspaper. Today, ad revenues for those channels are declining rapidly and new channels are emerging.
For one client, an entire marketing campaign was built off of a professional networking website! The cost? Nothing. But even new media such as social networking takes a focus on business fundamentals to produce results. Know your objectives before you DO ANTHING. That’s right. Don’t just set up a website, Twitter, Blog, etc. without clear objectives of what you want to accomplish. Why? Because you can waste big bucks and time executing the wrong tactics.
Let us help you sort through the options and develop the ultimate marketing mix for your business.