One of the most common mistakes we see in business today is the assumption that a website is the same thing as a marketing plan.
While it’s true that your website may be the most important reflection of your business, and your brand, even tremendous success on the web can be fleeting – remember it’s just code that can be easily copied by competitors. That’s why the development of the entire marketing strategy is SO IMPORTANT.
A website should be a reflection of your plan, not the other way around. Your site should be dynamic, responding to new information, new customer needs, competitor maneuvers – and ALWAYS consistent with your brand image.
While the Internet is an exciting business opportunity, it must be harnessed to meet the precise needs of your customers and deliver value to your bottom line. Out-sourcing your Internet marketing needs to Schaefer Marketing Solutions is smart. You can keep an eye on your business while we make sure your web presence is finely tuned to your company’s needs.