Posts tagged careers
Twitter, Klout and the vacation effect
Jun 18th
As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation. I have a blog community to think about and I also get a lot of business-related tweets. I don’t want to disappoint people so I announced that I was going on vacation, where and when.
Although this was certainly a digital de-tox, I occasionally sent out a few tweets along the way. An interesting thing happened. Every time I sent out a tweet I was scolded by multiple people with something like “Why are you tweeting? I thought you were on vacation!” It got to the point where I cringed each time I sent out a tweet.
Now I would like to know something. Who made the rule that you can’t tweet while you’re on vacation? And why are we policing each other?
Certainly there is a business element to Twitter. Heck, I wrote a whole book about it. But Twitter is also home to some of my best friends from around the world and sending out a tweet is an easy and quick way to keep in touch with them along the way.
To me, and I hope to you, Twitter is FUN. In fact, I even did a little writing on my vacation. Yes, that’s fun too.
I don’t normally obssess about Klout scores but was curious to see what would happen when I went on vacation. Here’s the answer:

So the implication is, going on vacation makes you less influential! And of course, a little getaway also cost me value on Empire Avenue, which I care even less about than Klout:
Hey, I’m a great buy right now. Ha!
Scolded by my readers, pounded by Klout, abandoned by Empire Avernue! What’s a guy to do? The message seems to be that the world of social media punishes those who go on vacation. To succeed on the social web, stay put! : )
Addition to the original post: Quite a few people have mis-interpreted this post and I feel compelled to clarify.
This post was written tongue-in-cheek. I am not seriously advocating dismissing vacation for social media, I am not really lamenting the loss of my “numbers” and I’m not really encouraging people to buy me on Empire Avenue because I’m a deal.
Writing for a diverse audience is difficult, especially under the pressure of other deadlines, as well as making up for vacation time. I guess I assume that people “get me” and my sense of humor but that is not always the case, especially for new readers.
The point of this post is to encourage balance in your life and NOT be caught up in the numbers. Stay centered, stay focused, stay real, and the results will take care of themselves. Sorry for any confusion!
The Joy of Sex and Blogging
Dec 15th
I was in my favorite used book store this week and saw “The Joy of Sex.” You know, I’ve always been too embarrassed to even pick that thing up in public but I did start thinking about this element of “joy.” That’s a word that has been a big part of my life but it hasn’t always been that way. With the fresh start of a new year upon us, I thought this story might give you some energy and inspiration …
About 14 years ago, I was fortunate to attend a masters degree program for applied behavioral sciences led by a wonderful man named Robert Crosby. He is the closest thing to a human Yoda I have known.
Although I loved the program, it was just one more thing piled onto an overwhelming schedule. I was raising two active kids, surviving an intense career overseeing global brand initiatives, and was being consumed by a charity project that had under-delivered on the resources I had been promised. Now I had to deal with classwork and a thesis too. The stress and anxiety were taking a toll mentally and physically. Even getting away didn’t seem to help. It would take me at least two days to start to wind down.
Somehow this situation came up in a lunch conversation with Bob. He just shook his head and looked disappointed in me. I felt a little defensive. “Well,” I said,, “Isn’t being stressed part of life these days? If you aren’t feeling anxiety all of the time, then what DO you feel?” He looked at me with his wise blue eyes and without hesitation replied, “joy.”
This really knocked me off center. I didn’t know how to respond because I had never even considered this as a possibility before. What would it be like to live a life where your predominant feeling is joy? From that moment on, I wanted to find out.
This one conversation inspired me to re-evaluate what I was doing — and why I was doing it — on a daily basis. To live in joy. Isn’t that a wonderful possibility?
As I approached new decisions in my life, I would filter options based on whether they would create more joy or less joy. I discovered that many of my decisions had been toxic. Something had to change.
The biggest challenge was learning how to say “no,” even if it hurt my career or was politically unpopular. You can probably relate! How much stress in your life is caused by getting into responsibilities you really don’t have the time or passion to achieve?
I reflected that my life was dominated by sucking up to unethical people I didn’t respect, spending time in endless meetings, and squeezing into the middle seat of one more delayed cross-country flight. I had a hard time approaching these activities with a joyful attitude. I wanted to have more balance with activities that brought real meaning — not just status — to my life.
So I made some changes. By trying to live in a way that enables joy, over time I have created a much simpler, centered, and probably healthier lifestyle. I’m a work in progress and still have my irritable days like everyone else (even Bob!) but at least I’m self-aware and mindfully self-correcting.
Here is something that creates an incredible amount of joy: blogging. If you have been a regular reader here you probably already sense that.
Sometimes I KNOW something I write is going to make you think and delight you. I can’t wait to publish, can’t wait to see what you have to say about it. Writing for you, tending your comments and really getting to know you is the best job I have ever had. Even when you disagree — maybe even take me on – I just smile and think, “Yeah, you tell ‘em. Way to be strong.”
We’re all in this together. Yes, we want to {grow} but maybe we can also do it in a way that leans toward joy. Thank you for being a very, very big part of the joy in my life!
Now … maybe I should go back and buy that book when nobody’s looking : )
Tell me now … how are focusing on joy in your life?
On Twitter, even casual interactions can deliver business benefits
Feb 2nd
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it!
Today’s example started when I tweeted ”Go Steelers!” … and ended with the video about my business that you can view by clicking the image above.
I was watching a Monday night football game and tackling a little work at the same time. I flipped to Twitter and cheered for my favorite team. “I’m cheering for the Steelers, too” Michelle Chmielewski tweeted back. And soon we were sharing our love for football, Pittsburgh (where she was a student), and blogging.
I had never connected with her before but Michelle had been reading {grow} and had just started to blog herself, The Observing Participant. As a new blogger, she asked me for some feedback on her own posts. Over time I grew to really love the quirky, funny video posts she featured. One day I had a brainstorm — one of these videos would be a great way to explain my business to potential customers! Michelle agreed to do it, but on one condition – instead of pay, she needed a new high-definition camera to take her video blogging to a new level. I was glad to oblige and provide her with a tool that could further her career.
I’m sure you’ll agree that Michelle’s video is awesome, and in a week or so I will be featuring it on my website.
Throughout the year, Michelle and I continued to learn from each other. She talked me into getting on to Skype and has looked to me as a mentor on career issues. Best of all, Michelle is my friend, and that never would have happened without the social web.
So here’s the lesson of Twitter: You just never know!
Let’s check in again with my formula for creating business benefits on the social web and see how it relates to this case study:
Connections + Meaningful content + Authentic helpfulness = Business benefits
How this worked in the real world:
- Michelle and I both actively created connections by engaging with people on Twitter.
- Because of the meaningful content on my blog, Michelle became an interested follower. Michelle’s video content created engagement with me and eventually resulted in a mutually-beneficial business benefit.
- We continuously offer authentic helpfulness to each other without regard of any future “pay-back.” This trusting friendship will continue to pay personal and business dividends.
This formula works. What “unexpected” Twitter stories do you have?
This is the second installment of the unexpected benefits of the social web. You might enjoy these other articles:
How to become a CMO in 10 tweets or less
Feb 1st
This headline is just a bit ridiculous, of course! But I did want to make a point that social media works in amazing and unanticipated ways. This week, I’m featuring personal case studies to show how the social web can provide legitimate business benefits, sometimes when you least expect it!
The first example is about how I became the Chief Marketing Officer of Freesource … without ever meeting my new boss.
About a year ago I saw notice on a LinkedIn Group that the American Marketing Association was offering a webinar on using the social web to make your business more efficient. The presenter was a guy named Nathan Egan, a former LinkedIn exec who had just started a company called Freesource. The price was right — free — so I attended. Nathan seemed like a bright guy and at the end of the webinar, he invited the participants to follow him on Twitter and LinkedIn, so I did.
Getting on the radar
Through Twitter, I appeared on Nathan’s radar and he began reading my blog. The topics I wrote about resonated with him, and, like many readers of {grow}, one day he called me to talk through some of his business problems. We continued to support each other and toss ideas around over a period of months.
Nathan assembled a great team and Freesource grew quickly as businesses sought the company’s advice on using the social web to make their businesses more productive and efficient. As the client base grew, he needed a wide variety of resources to support projects, and, since I can do a wide variety of things, I seemed to fit the bill! Nathan began sending me paid assignments to fill in the many white spaces of a start-up company.
I loved the work because our views on business and marketing were aligned and I absolutely bought into his vision of how the new media could work for a corporation. As Nathan’s trust in me grew, he provided more important, strategic assignments.
Freesource quickly became one of the largest and most respected social media marketing agencies in the country. Nathan no longer had time to work on the critical marketing functions of his company and asked me if I could help. I recently agreed to become CMO on a part-time basis and help him through this exciting growth phase.
The success formula
This is a good time to reflect on that important formula I introduced a few months ago:
Connections + Meaningful content + Authentic helpfulness = Business benefits
How this worked in the real world:
- I was active on LinkedIn and established relevant new business connections.
- By providing meaningful content through Twitter, I appeared on Nathan’s radar screen. Ideas from my blog grabbed his attention.
- We offered authentic helpfulness to each other without regard of any future “pay-back.” This built trust and a dialogue that led to a mutually-beneficial business partnership.
The more I’ve studied success stories in the social media space, the more I am convinced that this formula really does work. This week, I’ll share a couple other examples to show how.
How does this fit with your own experiences on the social web?
This is part of a series on the unexpected business benefits of the social web. You might enjoy these other articles:
Part 2: On Twitter, even casual tweets can create business benefits
Part 3: LinkedIn: A goldmine of business opportunity










You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

