Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
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