Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much.  And it is amazing how similar we are. We seem to thrive on the relentless pace and challenge of producing consistently great content. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. In fact, it is very, very difficult to directly monetize a blog.

I love blogging, but as you can imagine, it’s a ton of work. And we might plow hours of work into a piece we’re proud of only to have it considered “old” a week later!

That’s why it is so exhilarating to get an email like the one I received this week:

“I’m sure it’s difficult to know sometimes if you make a difference in this world. You did. Thank you.”

Now THAT is something to keep a blogger going!

You see, on our blogs, we may receive tons of comments, but rarely do we get any feedback. There’s a difference between “I agree with your point” and “Your work is appreciated” or “You are making a difference.”

When was the last time you gave a “virtual hug” to your blogger and tell him or her about your appreciation for their long hours and sacrifices to make their little piece of the world a better and more interesting place?

Valentine’s Day is this week and I think that’s a great time to take a moment, reach out to these hard-working folks, and show a blogger some love.  Can we make this the first Hug a Blogger Week?

I’m going to take 10 minutes to drop a note to a few of my favorite bloggers today and just say “THANKS!” How about you?

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