Click here if you cannot see my video interview with Jesse Desjardins.

While many Facebook sites are suffering and trying to find a way maintain a little organic reach, Tourism Australia‘s presence is soaring.

jesse dejardins facebook marketingIt’s not unusual for a single post to attract more than a million likes and several posts have received worldwide media coverage!

The mastermind behind this Facebook marketing success is Jesse Desjardins, a Canadian pulling the strings behind the site’s content engine. In this short interview, Jesse reveals:

  • His content strategy
  • How he is leveraging the “world’s largest social media team”
  • How his team sorts through hundreds of content submissions each day
  • How coming in with little social media experience was an advantage

I hope you enjoy this insightful discussion and don’t forget to leave your comments and questions in the comment section.

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