Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
The evolution of social media power and influence
I was recently interviewed about Klout and social influence by VinÃcius Cherobino of Galileu, a scientific magazine in Brazil. I thought his questions were especially good and wanted to share this content with you: Galileu: How do you view the rankings and people’s influence score published on the Internet (such as Klout or Peer Index)?  What […]
The making of a social media slut
I crossed the line. I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. A B2B marketing […]
Happiness, joy and a big fat Klout score
The reality of a big fat klout score
On Twitter, no one can hear you scream
I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help me!” “Charlie,” I calmly replied, “Klout scores really don’t tell you much of anything. Don’t worry about it.” “But Mark,” he stammered, “This is all […]
Ascent of the social media climbers: Klout goes mainstream
How important is your social scoring and your social influence?
Get ready. Social scoring will change your life.
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?