Click here if you can’t view this video interview of Lance Ulanoff of Mashable.

The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor Lance Ulanoff as its new editor in chief in September.  Ulanoff is the former Editor-in-Chief of PC Magazine and SVP of Content for the PCMag Digital Network.

I caught up with Lance at the Samsung Blogger’s Lounge at SXSW and was surprised to learn that this was the veteran’s first SXSW experience. He was gracious enough to take some time out of his intense schedule to answer a few questions for the {grow} community about Mashable’s place on the tech journalism scene, his passion for using social media for social good, and the latest tech developments that have caught his eye at SXSW!

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