Content creators don’t start with “the room”
Most content creators hav a dream of monetizing their audience and building a community. Mark Schaefer and Joe Pulizzi discuss why this is not an overnight achievement.
What parents should know about AI and their kids
I look at my new grandson and wonder about the world he’s about to enter. I have a lot of anxiety about AI and the world. So I’ve thought a lot about what parents should know about AI and preparation for the future. Here’s my take.
Do you really have a brand community? Check again.
Brand community is a hot topic and a massive opportunity. But most of the people curating a community don’t have a community at all. Here’s the unsettling truth.
Content creator angst: You can engage yourself broke.
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
A dozen huge marketing ideas sitting right in front of you
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
Human Renaissance in the Agentic Age: Insights from The Uprising Retreat
The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.
Does AI Really Have Emotions? This Research May Change Your Mind.
Can AI feel real emotions? Anthropic researchers see neural patterns that respond like humans. The implications are profound and possibly dangerous.
The audacious marketing genius of Angine de Poitrine
Angine de Poitrine might be the most viral new band to ever hit the internet. Yes, their music is wild and their costumes are wilder, but dig deep and you can see a predictable pattern that leads to standout success.
Three reasons why brand is more important in the AI Era
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Drucker’s five questions connected to marketing strategy today
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.