Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
More and more customers claim they are “buying on beliefs” but is that really true?
Observations on marketing ranging from GenZ to Trevor Noah!
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
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