Posts tagged mars dorian
5 creative lessons I’ve learned from my enemy
May 22nd
By Mars Dorian, {grow} Contributing Columnist
Since my early childhood, there has been a guy in my life that I can’t stand.
One day, he beat me up so bad I was crying before the whole Kindergarten. It happened again. And again. Meh.
When I left Kindergarten, I thought I was never going to see my enemy again.
But Lady Luck wanted to play another game with me.
Call it twisted destiny, but we ended up in the same high school. Worse, we even ended up in the same class. The war continued. Don’t get me wrong — he was sharp and creative, but his character and perspective were on the polar opposite of mine. Whenever we met, there was poison in the air, and world views clashed like gigantic Transformers.
But when the school age was over, he finally disappeared from my life.
Until one fine day…
Many years later, I met him on the street again.
Instead of ignoring him, I actually said hello, and we ended up in a coffee shop. Ever since that day, I still occasionally meet up with him. And I hate it every single time.
Huh?
Why would I be doing this? Am I some kind of pain-inflicting freak ?
Maybe, maybe not. The reason I force myself to meet him is because it pushes my boundaries.
In a strange, small way, it helps me write better content, make better products, and create better art.
I think that if you want to be more creative — and we all need to be — we should be willing to push our psychological comfort zones, or we’re going to end up as tomorrow’s online roadkill.
My “enemy” pushes me unlike any other person I know, and allows me to expand my creativity in untold ways.
Lessons I’ve learned from my enemy
1) Everyone’s right, everyone’s wrong.
I used to believe that there’s a right way to do it, and there’s always a wrong way.
A lot of peeps in the blogosphere still seem to think this way, judging from their content … “The only way to…” or,”Why you must…” (include apparent ‘need’ here).
Blah, blah. My “enemy” does a lot of things differently, and still boasts incredible results. He has a following, but he doesn’t use social media. He created a full indie movie and crowdsourced it, without the use of the Internet. The list goes on.
Just when you think you’ve found the “right way,” remember that somewhere on this planet, there’s someone who does the exact opposite and succeeds beyond your wildest dreams.
2) Focus on your competency
My “enemy” is a slow adopter, he doesn’t swoon for new technology.
I’m an ADD crow when it comes to new tools and trends; whenever I see something new and shiny, I want to spend lots of time on it.
But whenever I want to jump on the newest fad, he grabs my shoulder and asks “why?”
Reality check. I often end up using things that waste my time and take me away from my creative process.
Falling victim to trends can lead you far away from your core competency, which can result in ending up in a place you don’t want to be. A lost leaf in the wind.
When the world around you is sprinting in some new direction, it’s better to hold still for a moment and ask yourself: Why? Are you making progress or are you just mindlessly following the masses?
3) Ask for that slap in the face.
Not literally, unless you walk the S&M path. When I ask for feedback, my friends and family always paint honey around my face. It’s well-intended, but useless when it comes to improving my work. But my “enemy” never holds back.
When I show him my work, he engages all weapon systems. Whammo.
Of course, I filter out the useful feedback from the ranting, but it helps me. A lot.
For someone who doesn’t care about offending me, he sees and says things that I’ve never heard before. I get a whole new perspective and improve my upcoming work … by a lot.
Ask people for feedback that don’t care about you. The answer will be brutal, more honest, and most importantly, more helpful.
4) Back up your claims with data. Always.
When I argue with my “enemy,” I lose most of the time. The guy’s BS meter is effective, and whenever he sniffs out my claims that are not backed up with actual data, (ummm, all the time), he deconstructs me like I’m a Lego building.
Like many, I can be a lazy thinker and run on auto-pilot, I may repeat information and opinion snippets from other blog posts and gossip, without EVER checking whether these facts had any validity to begin with. Meh.
Whenever you make an important statement, whether that’s in a speech or in your content, ask yourself whether you can back up it with true knowledge and facts. Somewhere in the audience, there’s an “enemy” with the BS meter running high, and s/he will call you out.
5) What’s good for you is not good for you.
We are comfort-seeking creatures. We want to surround ourselves with like-minded folks who ride the same wavelengths. Good? Bad. It results in a party of puppets — samey, samey thinking that stifles innovation. In order to escape the echo chamber, you must surround yourself with ideas and people you disagree with.
Inspired by my “enemy,” I met up with people from a Christian youth church. They even invited me to their weekly events. I don’t like religion, I never did. So, I had zilch interest in meeting up. But since I love to push my thinking, I accepted the invitation anyways.
The event was … quite an experience. In fact, I visited it multiple times.
I’m still not believing in God, but I do understand the believers much, much better, and I’m stronger for it.
What about you?
I don’t get invited to my enemy’s birthday parties or call him a friend. Never ever.
But I keep meeting up with him, because he pushes me, every single time. Creativity doesn’t just come from things you like, it comes from experiences that push your (psychological) boundaries.
The medicine may taste bitter, but it’s just what the creative patient needs. Is it time to embrace your enemy?
Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/
Original illustrations by the author.
Text irony. A {growtoon}.
Mar 29th
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/
What a blog post will look like in 2020
Mar 27th
By Mars Dorian, {grow} Contributing Columnist
I believe that if you want to have success in the present you must anticipate the future. No crystal ball required.
Why? Because you want to sniff out trends to ride them. If you only act on what’s already happening, you’re getting sidetracked to second, third or even worse, fourth place. Like driving a Ferrari with two feet slammed on the brakes. Screeeech.
So, how can one even try to predict how content marketing, in this case blog writing, will look in the future ? Well, we have to remember the fundamental laws:
- Nature is lazy, hence, we’re lazy. We want maximum results with minimum effort.
- Content in the future will be based on this principle: Consume the maximum amount of content with minimum effort, whatever, whenever, wherever we want.
The following predictions represent my opinion and not the truth, so if there’s a time traveler from the future in the audience, don’t eliminate me with your ray gun because my predictions didn’t all come true in 2020. Cool?
Let’s roll. Six possible futures of the blog post in 2020:
1) High-end, low-end blogging styles.
I believe the normal 500 – 1000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps:
Snippet readers – According to FastCompany, Facebook updates make for the most memorable writing. Strange, but it makes sense. With the ever-increasing battle for attention, people crave minimalistic, write-it-like-you-say-it content. Mini-blog posts that can be consumed like fast food, not rich in nutrition, but they give you the essentials.
Long-form essay readers – On the other site we’ll larger sized articles (1000 – 7000 words and more). These are going to be evergreen, in-depth articles, almost mini ebooks, that require more sitting and attention but reward you with more brain nutrition (aka valuable information!). They can be offered for a minimal fee, let’s say .99 cents or 2 dollars (think Kindle-single) or will be infrequently published in longer time intervals.
2) Mobile optimized content psychology.
I’m not talking responsive design and bigger fonts. I mean writing specifically for the mobile person in mind.
In Japan for example, cellphone novels are all the rage. They are romance and paranormal based stories in messaging style, created in a way that makes them readable on the go. Smirk all you want, but these sell up to 400,000 units per digi-novel. Even if you don’t plan on writing e-novels, this comes with mass inspiration for possible blogging ideas :
One thought one paragraph. Wayyy more white space to allow eyes to breathe. Simpler structure and bite-sized chapters so people can read between breaks / commute / waiting. And even more white space.
America’s best-selling fiction author James Patterson already implements this style. Maybe we should too.
3) Real time blogging.
This is the old model: Write a blog post, publish it, share on social media, wait for comments = clumsy and time-consuming. In the future, live blogging could be the alternative.
A content creator could say: Real time blogging from me, every Monday and Thursday. At a specific time, people show up online and interact live with the creator.
Baratunde Thurston did something like this with his last book. Fans could go online and see the words on the screen as he was in the act of writing.
4) Co-created content creation (alliteration ahoy!)
Like the example above, the idea of the author writing “to” their audience will be outdated. It’s going to be more of a dialogue. Mark Schaefer has often said the comment section on {grow} is better than the original posts. Well, now the comments can BE the post, as he could live-write a killer post, and YOU, the audience, could participate and share your info and expertise directly into it, in real-time. Think of it as valuable commenting live-embedded into the post.
5) True global blogging.
Most native English speakers don’t understand how few people in the world actually speak and understand English.
I live in the so-called European Startup hub Berlin, and even here most people can’t understand English that goes beyond High School level. Meh.
The advancement of online translation will change that. Every person with zero English skills will be able to instantly AND perfectly translate your blog post into their native tongue. And I mean perfectly, not awkward Google translate style.
Forget about only Europeans and North Americans commenting on your blog. The next comment will come from a Nepalese village girl that digs your article on advanced social media metrics.
6) Blog posts will be screen independent.
In a few years, people (including our future selves) will look back and laugh at our midget screens. In 2020, only savages will use static screens. Blog posts and digital content won’t be read on your portable screen, but everywhere “on” your surrounding.
How?
Well, you use your micro-chip infused glasses (like Google Glasses) and / or contact lenses to project the required information straight into your environment. Walls, streets, storefronts, heck, even your car could be used as a background for your digitally projected content. Information is going to be (screen) free.
Do you see where all this is going?
In a few years the blog post you know and love will no longer exist. Au revoir.
Just like diary-like journaling turned into blogging, blogging will turn into a different content style that will fit our ever-changing attention span and habits.
Forget how people do content marketing now and focus on how it will be done in the future. It’s time to blog back to the future.
Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/
Original illustrations by the author.
Harlem Snake. A {growtoon}.
Mar 1st
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/











You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

