For the past six months I have given Triberr a whirl and it has been quite a drama.

Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic.

The first problem was auto-tweeting. Not just auto-tweeting, but an expectation or even a REQUIREMENT for auto-tweeting other tribe-member posts. I created my own little resistance movement and was nearly thrown out of tribes a time or two but I’m happy to say that Triberr now has NO auto-tweeting. So I’m staying.

The second problem was/is the politics. For some tribe members there is a strong entitlement mentality that since your post gets tweeted, you should always return the favor.  Which I do … unless the blog posts aren’t very good or are blatantly self-promotional.  Everything you do and say reflects on your “brand.”  You are what you tweet. And part of my brand is “quality content” so I’ve had to ignore some barbs from people who I would happily tweet if their content was aligned with what my audience comes to expect from me.

Now let’s talk about the upside to Triberr and why you should consider this interesting innovation.

Fresh voices. I’ve been introduced to new bloggers like Eric Wittlake, Douglas Idugboe, Michael BrennerPam Moore, and many more who are delivering AMAZING content. I love almost everything they write and I enjoy sharing their insights with my audience. And many of these new connections are also becoming friends and even business associates.

Meaningful traffic.  I am not a big advocate of driving blog “traffic” as a goal. What does that really do for you if you are trying to build a business?  However, Triberr has boosted my blog visitors by about 7 percent and I suspect that many of these new readers are sticking around and becoming regular readers because the tweets of my posts are coming from other trusted bloggers.

Feedback. Triberr provides some nice analytics about how your posts perform in the blogosphere.  In a very real way, tribe member “tweets” equate to votes. When I write a post and knock it out of the park, the Triberr community clearly rewards me for it. If I put something out there that gets a reaction of “meh,” I usually learn something that will help me be a better blogger next time. So Triberr has been a bit of a Darwinian catalyst for continuous improvement.

It solves a problem. There is a chronic unfairness about the blogosphere. Many bloggers are popular simply because they were there first. They may not be the most creative or talented, but their blogs are at the top of the pile because they have so many followers, so many backlinks, and so much social proof. There is one blog in the AdAge Top 100 that has not been updated since 2009.  So it is literally impossible for new voices to crack into the elite league because of this permanent disadvantage.  I really hate this aspect of the social web. There is a blogging glass ceiling and mediocrity is institutionalized.

Triberr helps combat this problem by supporting worthy new voices.  Now that auto-tweeting is over, it is a true meritocracy.  If you do good work and help others doing good work, you will be rewarded. That’s the way it should be.  We may not have 100,000 followers, but with the support of an engaged group of supporters, we can make a dent and at least promote deserving work from people who are not considered A-Listers

I think Triberr has evolved to the point where it’s now focused on the right things and founders Dino Dogan and Dan Cristo continue to innovate and add cool new features at a breakneck pace.  If you’re trying to break through the clutter, meet new friends, and learn to be a better blogger, you should give it a try.  One challenge is you need an invitation to join (and my tribes are complete). But there are message boards with people looking for bloggers to add to the mix, or you can start your own tribe. Check it out.

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