3 Life lessons that led to social media success
May 1st
By Dr. Amit Nagpal, {grow} Community Member
Mark Schaefer gave me this advice on blogging: “Disclosing your own heart and your own story is hard but makes for the best blog posts.” I have decided to accept his challenge and tell my story today. It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success:
Mindful Content + Passionate Engagement + Heartfelt Collaboration
So how did I learn these lessons? Let’s begin.
Mindful content is the first step in the journey
I had been running in the corporate rat race for more than a decade. I was fed up with the pressure and decided to burn my boats and jump into the water. The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). But my content was primarily motivational quotes from others. Not so great blog posts!
The stress in my life at this point was too high and meditation (along with attitudinal shift) seemed to be the only option to take charge of my story (and of course my mind). Thankfully, there was a keen desire for something which motivated me to meditate for an hour every day. After six months, I started to feel such clarity of thought and that was beginning to be reflected in my content. I actually started to feel proud of what I was producing.
The first lesson was that mindful, audience-centric content can only be generated with an uncluttered mind. It must add value to people’s lives by motivating, energizing or helping them resolve their current life challenges.
Passionate engagement touches hearts and lives
An uncluttered mind helped connect me with my deeper self and I began to realize what motivated and inspired me deeply. Once you discover your deep passion, passionate engagement happens naturally. You don’t feel drained and strained by putting those long hours on the computer.
I have never been a member of the group which plays the “victim” blame game and sometimes that’s difficult to maintain. After all, playing the blame game, makes you feel intelligent as you place fault with others and your circumstances. But looking within and taking responsibility also means you need to accept that sometimes you make a fool of yourself. Wisdom comes the hard way, when you are scratched with the sandpaper of relationships, which exposes you to your deeper weaknesses and the rough edges in your personality which need polishing.
But taking responsibility for your life improves your attitude, you become more positive toward people, even cynical people.
Heartfelt Collaboration comes through trust
Any collaborative effort requires risk. It requires you to look at situations with the explorative mindset of how they could be made win-win. We all have emotional baggage and I had plenty of it. After all, I had been a child with spectacles right at the age of four, who had been humiliated, kept out of outdoor sports teams and who had missed out on the childhood fun in so many ways.
Could I forgive, forget the past, and learn to trust people? Would I ever be able to collaborate straight from the heart?
Only through taking that risk of trust and working through successful collaborations that I was able to shed my emotional baggage. As I was becoming a genuinely positive person, I noticed more positive people coming in my life and through my example sometimes even cynical people began to see their positive side.
Nothing succeeds like passion-inspired success and nothing fails like the self-esteem’s failure. I had seen the latter already and now was gracefully welcoming the former.
In the not so great first innings of my life God was the villain, and I was the battered victim. I did not want to live that way. In the next innings of my life, I would rather let God be the Director of my life and my story. I do believe that God helps those who help themselves.
And I believe that through my content, in some small way, I am also beginning to write my next chapter, my destiny.
Dr. Amit Nagpal is a Personal Branding Consultant & Deepest Passion Coach. To know more visit www.dramitnagpal.com. You may connect with him on Linkedin too.
Original photograph (top) by Mark W. Schaefer
A Rant: In Praise of The Unremarkable
Mar 31st
When I rant, it is not a knee-jerk reaction. It is more like a slow burn. Stuff accumulates in my brain until I can’t take it any more. And then it breaks loose.
Here’s the kindling that has started today’s fire: Endless “manifestos” about dreaming your way to success and adventure. Over and over we are pounded with rainbow bombs until you begin to believe that if you’re not dreaming your way to a better life then there must be something wrong with you. The conversation usually starts with something like this:
”Life is either a daring adventure or nothing at all.”
A mantra like this, and thousands like it, may be posted on a Facebook page or Twitter stream and then people chime in:
“Amen!”
“YESSSSS!”
“This is so true! This is what I needed to hear!”
Sometimes I wonder if people even think about these things they are writing and responding to.
Let me tell you about my grandfather. For 50 years, he was a plumber mucking through the sewage pipes of Pittsburgh. As far as I know he never traveled more than 200 miles away from his home … which was about two miles from the place he was born. I do not believe he ever stepped on a boat or an airplane. He loved to read, tend to the roses in his garden, and listen to sports on the radio. He was happy with a cup of black coffee and a bowl of his home-made bean soup.
If you asked my grandfather about his latest “daring adventure” I think you would get a blank stare.
And yet, his life was certainly worthwhile and admirable. He raised two great kids and his family was always warm, safe and fed. He worked tirelessly for his church. He was a great plumber who would do a job for a chicken or some scraps of wood if his customers couldn’t pay. He was a devoted husband, and he was hilarious. My grandfather was a great man, a joyful man, and I think there is something to be said for that.
Transcending self-interest
I understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. Sometimes life gets in the way and the best you can do is deal with it …
- I have a friend who has a truly great idea for a new business. To make it work he would have to quit his well-paying job and take a tremendous financial risk for at least two years. He also has six children to feed and clothe. He is keeping his job. You know, I respect that.
- I have a college friend who is a life-long soldier. He really needs to follow orders and stay “in the box.” He is not living a dream, he is not inventing, or creating art, or even building his Klout score, but I am really happy he is keeping us safe and free through his sacrifice.
- One of my business colleagues has put his career on hold to raise two special needs kids. He and his wife are exhausted and stressed every day. They have no time to create, innovate, blog, or dream about rainbow lives. At the end of the day they simply collapse in exhaustion.
Centering your life only on a “Living Your Dream” manifesto seems to be a shallow, naive, elitist, and self-absorbed way to look at life.
And yet, the message in our culture is pervasive.
Rainbow Bombs
We are bombarded by marketing, advertising and social media rainbow bombs that imply that if we’re not exceptional, we’re nothing.
“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin
Really?
I don’t see anything in this world that makes following a dream easy for anybody. In fact, I would say it is remarkable to be remarkable.
I respect Seth Godin but his new book The Icarus Deception is dripping with rainbow bombs — head-in-the-clouds advice about aiming for remarkable by striving to create art in your daily work. You know, sometimes, a person just has to work in their daily work. Yes, I just became the first blogger in history to criticize Seth Godin. How’s that for poking the box?
The tagline for a new car commercial is “Normal can never be amazing.” The product? Mini Cooper. Not exactly on my list of amazing cars. We are living in an age where the expectation is unicorns and rainbow colored visions of the world even for a car that looks like a golf cart on Botox.
I’m not saying you should not follow your dreams. I’m not saying that you shouldn’t be remarkable or fight every day to realize your promise and potential. You should. I’m just looking for a little balance around this place and a celebration of the human qualities that really make the world work:
- Putting your family first instead of your “art,” especially when there are children who depend on you.
- Sacrificing for the less fortunate.
- Not just “lending a hand,” but BEING the hand.
- Dispensing hope in the midst of crisis.
- Doing good without tweeting about it.
- Being enthusiastic and happy even when you are working on a task you despise.
- Being an authentic leader and mentor.
- Surviving tragedy and having the courage to re-ignite your life.
- Taking a stand in the face of hate and intolerance.
Now there’s a manifesto.
Here’s to the real people.
The Facebook World does not celebrate the people who make something on this list their life focus. These people are not going viral … and they’re not worried about going viral. And yet, that is almost all of us.
Friends, it is honorable to live a life that transcends self-interest.
Today, I celebrate the “most of us.” Let’s have at least one blog post in this world for the humble, the brave, the suffering, the faithful, and the exhausted. Today I celebrate the plumbers of the world who work in the sewers to put bread on the table. That is something to be proud of … even if it’s not a work of art.
Right?
Illustration: Yes, that is my grandfather.
“You’re Creeping Me Out!” The Dark Side of Social Networking
Mar 13th

By Kerry Gorgone, {grow} Contributing Columnist
Things are about to get personal.
Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person.
Recently, though, I’ve had some less than pleasant experiences with people who seem to be interested in professional networking, but ultimately just wanted to use me to sidle up to someone else I know. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them):
Don’t be creepy. If we’ve had a professional phone call, don’t use my number later for personal reasons. Texting me at 10 p.m. to ask “what’s up” is going to make me uncomfortable. My significant other won’t appreciate it, either.
If I accept your friend request on Facebook, don’t message me telling me I forgot to post to your wall for your birthday, as though I should have remembered. My mother didn’t call me on my birthday. Get over it.
Don’t come on too strong. I appreciate when people are helpful, and offer to share my posts or promote my upcoming appearances. This kind of professional support should show that you value my work and share my passions. Unless we’ve met in person, however, please don’t ask for my home address and, say, mail me gifts. That’s a little too personal.
You don’t owe me anything, and sending unsolicited gifts to me or my kids makes me feel as though you want me in your debt for some reason. Maybe this is unfair, but the fact is, it creeps me out, and I’m probably not the only one. Social gifting via Facebook and other networks has started to change public perception. A small token of appreciation given via Facebook is probably fine, since it won’t require that you know my home address or other vital information, but don’t go overboard.
Let things unfold naturally. That’s the only way a genuine, lasting relationship can begin.
Don’t ask for favors immediately. Nothing says “I’m using you” like friending me, then immediately asking how you should go about getting my close friend, Mr. New Media Celeb, to endorse your forthcoming project. Immediately, I will realize that you only wanted to step over me. That’s not a pleasant feeling, and will actually undermine your ultimate goal of “getting in” with my close friend, who is sure to value my opinion about pitches from “mutual connections.”
Consider how well you know someone before asking for any favors at all. As travel blogger and social media consultant Ann Tran observes, “I’m not automatically your friend when you need your book promoted or reviewed. ”Controlling the influx of pitches is a challenge when you have 300,000 followers on Twitter, as Ann does (@AnnTran_), but she remains open to connecting with people in a genuine way. “Social Media is all about collaborating and cultivating relationships, just like you would in any real-life situation.”
Don’t overstate our relationship. Please don’t send my high-profile friend a request to connect, indicating that you and I are good friends. We aren’t. Calvin Lee, designer, Twitter personality (@MayhemStudios), and Klout phenomenon, has more than 80,000 followers on Twitter, and has some experience with people overstepping boundaries. “They try to friend you online and IRL, talking you up like you’re the best friends in the world. They try getting on your good side by commenting, liking, sharing, or retweeting your posts and updates on all your social networks. “They’ll also friend everyone in your circle of friends on your social networks, adding as many as possible, then try to be their best friend. The next thing you know, this person will have snaked and faked their way into your network.”
I agree with Calvin that frantically friending my friends is a no-no. It’s fine to say that you know me, if that’s the case, and ideally to explain how. For instance, “I met Kerry at the NASA Social in D.C. last week and she had some great things to say about you. I’d love to connect, if you’ve a mind to.” This gives an accurate representation of our connection, and my friend can decide whether or not they want to accept your request based on what they know about you, rather than thinking I’m “vouching” for you without having been asked.
An emoticon is just an emoticon.
Don’t assume that someone you know on Twitter wants to take the relationship offline just because he or she engages with you or your posts. Actress Casey McKinnon recommends maintaining appropriate boundaries when connecting with the opposite sex on social networks. “The best way not to be creepy online is to treat every female on the internet like she’s your sister… unless you’re into incest, then you should just stay off the web altogether.” So before you send that friend request or ask for a “shout out,” think about how you’d feel if the tables were turned. If you’d be creeped out or annoyed, chances are I will be too.
Kerry O’Shea Gorgone, JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at Full Sail University in Winter Park Florida. Follow her on Twitter: KerryGorgone
Facebook, the “spiral of envy,” and our Botox Life
Feb 19th
Like most people (60 percent, in fact) I often wake up with Facebook. I scroll through my little world and see the lives of people I do not know very well unfold before my eyes.
My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. All those folks have been unfriended by now. I have taken control of my social media experience, so my stream is brimming with exceptional, inspiring people.
And the daily narrative of their lives is profoundly intimidating.
The “scroll” is filled with impossibly cute children, sunsets at the beach, inspiring life achievements, perfect gourmet dinners, and insightful witticisms that make me go “wow” or literally laugh out loud.
And even though I recognize that Facebook is simply a human highlight reel, for a moment … just for a moment … this thought creeped into my head: “My life cannot possibly compete with this.”
Turns out, I’m not alone.
Facebook Envy Prevails
In a new report, German university researchers have shown that feeling jealous about Facebook friends is commonplace and leads to a vicious “envy spiral.”
I was amazed to read that more than one-third of their respondents reported predominantly negative feelings such as frustration and anger when they read their Facebook news feed. The researchers identified that Facebook Envy is caused from observing “copious amounts of positive news” from seemingly successful friends they otherwise would not be able to obtain without Facebook. This fosters persistent social comparison that provokes chronic jealousy.
Researchers also established a correlation between the envy that arises from reading Facebook posts and a user’s general life satisfaction. In other words, seeing the human highlight reel each day not only provokes feelings of envy, but makes people think less of the value of their own lives.
The jealousy experienced from reading other people’s posts was also shown to frequently lead to users embellishing their own Facebook profiles, which, in turn, provokes envy among other users, a phenomenon that the researchers have termed the Facebook “envy spiral.”
A two-edged sword
I think there is another implication of this research.
Last week was an amazing experience for me. I entertained a crowd of 1,200 IBM executives with a speech and workshop. My book Return On Influence was named ”essential” and one of the “books of the year” by the American Library Association. I learned The Tao of Twitter
was being translated into Russian. And I was honored to present to a prestigious EU policy think tank in Dublin.
But as I chronicled my adventures through my social stream, I thought to myself: “People are going to think I am such a jerk. All I did this week was post about me, me, me.” Even though I was having a big week, I felt that I needed to edit and tone down the conversation about my life because I did not want to provoke envy in people.
I know this might sound irrational, and that the prevailing smart advice is, ‘just be yourself, you can’t change other people.” But part of the problem is, we are NOT ourselves on Facebook. We are a shiny, super-smart, beautiful edited self. Facebook is our Botox Life. And that is the source code for one-third of the world feeling less about themselves when they compare their lives to their friends. I do think about that. I feel sad for that.
What is the answer?
There is no answer. Human nature is the ultimate mega-trend. We’re not going to change that any time soon.
I think we can only be aware of our own emotions, fight to stay centered, and choose carefully how to react. Every time I enter Shinyville, I try to remember that for every Facebook photo of a child hugging their dad, there is another image of the dad cleaning up the kid’s puke that we don’t see. For every romantic picture of a couple walking on the beach, there is a fight over family finances that we don’t see. And for every “victory post,” there are ten times as many defeats, disappointments, and bouts with self-doubt.
I hope you like my shiny self. But it IS a shiny self. The real wonder of the social web is the opportunity to also get to meet folks in real life and connect to them in a deeper way that transcends the superficial stuff.
So thankfully, this is the end of the “me” part. What about you? Have you ever been in a freefall of Facebook Envy?











You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

