Click here if you can’t view this short video interview with Twitter’s Don O’Leary.

You need a score card to keep up with all the changes going on at Twitter.

A few months ago, I had the chance to meet Don O’Leary, who had just taken a new job growing Twitter’s commercial prospects in Europe.

With six months under his belt in the new job, I caught up with him again and asked him how businesses of any size — even solo entrepreneurs — can take advantage of some of the new advertising opportunities.  He also discusses about the need to establish organic success before trying any advertising. Hope you enjoy this short video interview.

Click here to learn more about Twitter’s advertising options.

By the way, Don also told me that Twitter is growing very fast and is looking to fill many positions in Europe if you’re in the market!

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