Posts tagged Uncategorized
“Digital natives” will need special care in the workplace
Aug 11th
I’m thrilled to have my friend Gil Crosby contribute to this series on social media and the workplace. Gil is a leading organizational development consultant, author and teacher. He and his father, Robert, the founder of Crosby & Associates, are among the most influential teachers in my life. Here’s what Gil has to say:Technology has always done so. Although we’re accustomed to them now, the telephone, television, and automobile each created radical changes in society. Mark wrote of a time when our primary neural development came through “intense socialization with family members and friends, physical activity and interacting with nature in some way,” yet all of these technologies also eroded the same patterns of socialization, and were lamented (for good reason) by the “older generation” of their times.
Implications for management
Again, these tendencies didn’t start with the latest wave of innovation. But the effects do seem to be sinking deeper. In my work with young engineers I find they are consistently bored, have a low tolerance for authority figures (like many adults but with even less perspective they quickly conclude that the problem is that “the boss is an idiot”), will simply “drop out of the game” without weighing the long term consequences, and will try to communicate electronically especially if there is any discomfort or conflict involved.
{grow} Tops July social media blog rankings
Aug 5th
My friend Jamie Wallace called to my attention that in the latest B2B marketing zone’s ranking of top blog articles, {grow} had the number 1 article (or more) in every HOT TOPIC category for the month of July!
Article category and {grow} article ranking:
SOCIAL MEDIA
1) The Biggest Lie in Social Media Marketing, July 19, 2009
2) Social media measurement — It’s like being a great bartender, July 29, 2009
3) An interview with GE’s Social Media Wizards, July 2, 2009
4) Crunching the real numbers on social media ROI, July 20, 2009
TWITTER
1) Twitter for business: Four breakthrough insights, July 12, 2009
SOCIAL MEDIA MEASUREMENT
1) Social media measurement — It’s like being a great bartender, July 29, 2009
2) Creating a measurement plan without losing your marbles, July 27, 2009
3) The Biggest Lie in Social Media Marketing, July 19, 2009
4) Twitter for business: Four breakthrough insights, July 12, 2009
SALES
1) Crunching the real numbers on social media ROI, July 20, 2009
This is all very cool and very humbling! Congratulations to Jamie for penning the number 1 and number 2 articles in the social media measurement category. Thank you loyal readers, supporters and friends for being right here. Your comments, calls and emails push me to do better every day.
I am going to go have a beer now.
Seven Blunders of the World
May 10th
1. Wealth without work
2. Pleasure without conscience
3. Knowledge without character
4. Commerce without morality
5. Science without humanity
6. Worship without sacrifice
7. Politics without principle
—Mahatma Gandhi
Security gone too far
May 8th







You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

