Three amazing ways social media is changing the world
Oct 7th
The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Specifically, there are three areas that energize and inspire me!
The democratization of opportunity
A few months ago I had the most uplifting talk with Xavier Damman, the mastermind behind Storify. As a teenager he started working on his idea for a new business by coding in his small apartment in Belgium. He didn’t have a formal education in building a business — in fact, he didn’t have any business experience at all! So he just got to work, teaching himself how to code through free resources on the web and “googling” himself through any roadblocks he faced.
After months of faith and hard work, he had built a meaningful business, attracted Silicon Valley funding and was making his vision come true at the age of 22.
To me, this is so wonderful and amazing! When I was young, to start a business, you had to actually make something. You needed assets, funding and some way to tap into the traditional business infrastucture. Those business barriers have been destroyed, unleashing an unbelievable amount of inspiration and creativity.
We’re in the first generation where our children are the experts. I recently visited a new free, global movement called Coder Dojo (post forthcoming!) that is teaching elementary school children how to create software and apps. This energy, this opportunity, can change the world. The future is something to be achieved, not just an inevitable result of your family’s economic conditions or the university you attended.
Economic power is shifting from those who control to those who share.
Social media as a global unifier
There are now close to 1 billion people registered on Facebook and half of them use it everyday. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Can you name any brand in history that has that kind of market penetration?
So the world is slowly being unified in one small way through these social platforms. No matter our religion, economic status, political beliefs, or the color of our skin, the Net Generation loves to share favorite apps, complain when Twitter is down, and debate the latest Facebook innovation.
Of course there are still pockets that are left behind. Some people may simply be slower adopters of technology. Some regions of the world may not yet have access to the Internet or oppressive governments limit their citizens ability to connect. But this is changing. The debate is now turning toward the consideration of access to the Internet as a basic human right. Think about the power of that! Could there be a day in our future where nearly every person on earth is united by this pulsing, creative, liberating beam of electrons?
Yes, the social web is filled with spammers and cat jokes but let’s not take for granted how far we have come in connecting global voices in such a short period of time!
The hive of solutions
The social web gives me hope for true, meaningful progress on difficult global issues and re-building a better world.
One only needs to look at the mess that is Washington DC to realize that millions of people are needlessly suffering because of political rancor. In general, our universities reward professors for consistency and longevity instead of flexibility and innovation. Many of our largest and most important companies are straining to remain relevant in a digital world through leaders who cannot open a Twitter account. None of these traditional sources of problem-solving and power can keep up with and respond to the pace of the world today.
Thankfully, there is another option — our collective, networked intelligence. Perhaps our most glorious hope is that the social web can self-organize to solve problems. The web is clumping into hives of experts who are organized by the problems themselves instead of company silos, national boundaries, or political appointment.
Innovation, education, solutions for urban decay, international diplomacy, health issues, cracking highly complex technical problems — almost every significant human problem is being debated and, and I believe, will eventually be solved by passionate experts wherever they live.
Civilization is being rebuilt through networked intelligence. We are being mobilized and we are all on the same side — a better world.
Do you share my joy and hope of the possibilities before us?
The Story Behind Red-Hot Storify
Apr 17th
Click here if you can’t see this video interview with Storify Founder Xavier Damman.
If you’re immersed in the social web it would be hard to miss Storify. The young company has been everywhere lately and it is a result of the passion and vision of its founder and CEO Xavier Damman.
In this video interview, Damman relates the interesting story of how he rapidly progressed from putting code together in his apartment in Belgium to building a company now backed by one of the most powerful venture capital firms in America.
The quality of the video was so-so because we were in a crowded area and English is Xavier’s second language so I also transcribed this interesting interview below:
Mark- I am with Xavier Damman, the founder of Storify, one of the most exciting and interesting start-ups. They are really beyond a start-up right now and we are in the only quiet place we could find at SXSW — a hallway by a bathroom — and we will probably be interrupted by waitresses at any minute. So Xavier, tell us about your story. You are from Belgium originally – how did you get this idea for Storify?
Xavier - I was an early Twitter user back in 2006 and I realized there’s a lot of great content on Twitter but there’s also a lot of noise so I really wanted to find a way to surface and amplify the voices that matter. So that’s how I started working on this idea. I moved to Silicon Valley about 2 1/2 years ago and after about 6 months, I got the San Francisco Chronicle to use the program. So I thought I would get my co-founder involved who is an awesome person but was used to be a reporter with the AP for about 12 years.
So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. It’s a way to curate social media … select what we will say on Twitter, Facebook, YouTube, Instagram, whatever and use that to tell the story of what happens. It’s a way to tell your audience about your brand, what people are saying about you in social media and your social campaigns.
Mark – You mentioned to me that several companies, brands and even the White House have picked this up. How are brands using this?
Xavier - They are using it in different ways for example if you want to amplify the voices of their customers, saying different things about them on social media, Storify is a great way to do it. Companies also use it as a way to engage with their audience on social media. They will ask a question on Facebook or Twitter and say, “Hey, what do you think of this? And they will curate the best answers and people who participate appreciate the fact that they are being listened to so they are part of the story.
Mark – That’s awesome. Now, your journey from Belgium to Silicon Valley – was this difficult? I mean how did you find the money to start Storify?
Xavier - The beauty of this world is is doesn’t require a lot of money to start up something like this. There’s so much available for free on the Internet, and that’s awesome. I’m an engineer myself so I actually built the first prototype. The real effort was getting to San Francisco and trying to get to know people there and that’s when I met my co-founder and things grew from there. And people say, “Oh, those overnight successes of start-ups in Silicon Valley,” … but it actually takes time to become an overnight success!
We actually took about 18 months to raise our first money, we started with a venture capital partner about a year ago which was really great but it takes a lot of effort, a lot of iteration to raise money. But we know what we are doing, we are passionate about doing it and it’s so great to be living at this time.
Mark – That’s wonderful. Such an inspiration for entrepreneurs. How can people find you on the web, to learn more about you and your company?
Xavier - They can find us at Storify.com and we just released our new iPad app — which is a great way to use your fingers to curate social media and different stories
Mark – I can’t wait to try it. I’m seeing Storify everywhere now so congratulations and I appreciate you talking to me.









You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

