- Blog & Podcast
I’m Mark Schaefer. If you want to learn about my awards, books, degrees, patents, professional accomplishments and all that LinkedIn stuff, you can click here: Professional Credentials. There is also a good bio here here if you’re looking for the short story!
But I thought it might be more interesting to peel things back a little so you can learn about the man behind the company you are about to hire.
I grew up in Pittsburgh and come from a long line of farmers, factory workers, and blue collar craftsmen. I learned the value of hard work, delivering value that never disappoints a customer, and how to take a practical, no-fluff approach to business. My hero was my great uncle, a plumber who studied on his own to become an acclaimed astronomer.
I started my sales and marketing career at the age of 12 when I embraced door-to-door selling of anything promoted in the back of comic books: magazine subscriptions, Christmas cards … even packets of seeds. I bought my own bike, stereo system, shoes … whatever I needed … and put myself through college by holding down as many as three jobs at a time while attending classes. Putting that same drive and work ethic to work for my customers is a joy.
I have had such a wonderful career and have done just about every kind of sales and marketing job you can think of. The four distinguishing aspects of my professional life are:
Leadership: I have led international sales and marketing teams on extremely complex projects. I take leadership seriously.
Entrepreneurship and Innovation: Even within large corporations I could assemble successful skunk works projects. I love the electricty and inspiration of making new ideas into business reality.
Vision: My greatest gift and talent is discerning how trends are going to come togetherto create new business opportunities. I can see beyond where you and your company “are.” I can see where you need to be.
Values: People follow me — in real life and on the web — because I am trusted. The most rewarding way to honor my clients is to provide insight that is complete, accurate, honest and actionable,
I’ve benefited from many great teachers but none as impactful as Peter Drucker, who taught me for three years at Claremont Graduate University in Los Angeles. He approached business consulting humbly, respectfully, and with an intense curiosity that led to profound insight. This is my model.
In addition to an undergraduate degree in journalism and an MBA, I also have a master’s degree in Applied Behavorial Sciences. This has helped me immeasurably as a consultant. I look at strategy in the context of the cultural realities of the organization. How do we create something together that will WORK, not just generate a report that gathers dust on shelf?
Where I am today
Many years ago I was helping my daughter with her homework. “Daddy, you should be a teacher,” she said. “You explain things so well!”
All these years later, I realized she was right. Whether through my classes, books, podcast, blog, speeches, consulting, or marketing workshops I truly am a teacher … and I love that.
On this website, I’ve created many opportunites to connect with me through my content, for free. There are also lots of options for hiring me and my team to help you and your business.
The best part of my job is getting out to meet people at speaking engagements. You can see a list of my most popular talks, my speaking schedule, and a demo video here.
Small businesses, entrepreneurs and individuals can hire me for an hour.
For larger companies, I can work per project, per problem or on a retainer. I love doing corporate training programs and workshops.
I can also use my team members to scale for larger projects and provide AFFORDABLE marketing support compared to large agencies that are carrying a lot of overhead. Here are some of the key team members that work with me on larger projects:
Schaefer Marketing Solutions can scale to meet the needs of the largest corporate accounts. In addition to working with a team of talented and trusted professionals around the globe, we have created a strategic partnership with professionals who are renowned for their areas of specialization:
Dr. Augustine Fou is a professor, columnist, and a globally-respected thought leader with more than 16 years of management and digital strategy consulting experience. He has advised executives in digital strategy, search, and social media marketing. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group (HCG). Cliensts include Pepsi, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde’ Nast, Timex, Dun&Bradstreet, and Liz Claiborne/Lucky Brand Jeans. He completed his PhD at MIT at the age of 23.
Rob Petersen is a company founder, strategy consultant, author and teacher whose specialty is measurement, analytics and ROI. Rob is President of BarnRaisers, a digital marketing solutions company that builds brands using relevant content, community, proven relationship marketing principles and ROI. He is the author of 166 Case Studies Prove Social Media Marketing ROI. Rob’s expertise in building brands comes from 20+ years of agency experience. He was EVP/Chief Strategy Officer at Omnicom and EVP/Director of Client Services at Interpublic building leadership brands from Coca-Cola, Johnson & Johnson, MasterCard and Pfizer among others. The American Marketing Association has recognized Rob with the Edison Award for building billion dollar brands on multiple occasions.
Mike Moran is the author of the best-selling books Do It Wrong Quickly and Search Engine Marketing, Inc. Mike led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology blog