Free articles, videos and insights from Mark W. Schaefer

Mark Schaefer in the News:
- CBS This Morning news show: Social Media Clout
- New York Times: Got Twitter? You’ve been scored
- The Wall Street Journal: The Days of Klout and Clawback
- Forbes: The World’s Top 50 social media influencers
- Fox News: Mark Schaefer and the marketing revolution
- London Daily Mail: Is Life Sweeter for Tweeters?
- Wired Magazine: What does a Klout score really mean?
- International Business Daily: Interview with Return On Influence Author Mark Schaefer
- INC magazine: Why Social Influence Matters to Business
- Entrepreneur Magazine Ten Examples of Marketing Brilliance
- Market Watch: For consumers, social media is sweet revenge
- CNBC: Social Influence is About to Change your Business
- Galileu Magazine (Brazil): VIP’s of the Web
- CNN: Everything Internet Radio Program
- Boston Globe: Klout, Twitter and the social media climbers
- Business Week: “Social media stats and small business”
Free online presentations
- The formula for creating business benefits on the social web
- How to create a content marketing strategy even if you don’t have content
- Mark Schaefer-Mitch Joel debate on ghost blogging
- Mark Schaefer-Mitch Joel debate on Twitter strategy
- Mark Schaefer-Mitch Joel discussion on power and influence on the social web
Our Most Popular Free Marketing Whitepapers.
- The five deadliest marketing mistakes
- Is your website killing your business?
- Keeping customers when times are tough
- Marketing solutions for the cash-starved business
- Networking – Your most valuable self-marketing strategy
Our Most Popular Blog Articles of All-Time.
- The 10 Best Company Blogs in the World
- Why Klout Matters. A Lot.
- The 20 craziest things you can do on Twitter
- Ten reasons to blog – even if nobody reads it!
- Get Ready. Social Scoring will Change Your Life.
- The making of a social media slut
- Why are the social media elite ignoring us?
- Your company’s single biggest mistake on Twitter
- Five mega-trends: How social media is transforming government
- The hidden cost of social media conversation
- A fascinating B2B social media success story
- Bringing down the Twitter snobs
- Social media and the big conversation fail
- Is social media creating a generation of cowards?
- This is the future of social media
- The Social Media Country Club: Cronyism among the blogging elite
- Why I block on Twitter
- The ultimate guide to blogging when you don’t have time to blog!
- Three reasons why the experts are wrong about social media measurement
- The spirituality of social media

















