Free articles, videos and insights from Mark W. Schaefer

Free social media educational presentations

• Webinar: Are you making the most of your online influencers?
• Webinar: The formula for creating business benefits through content marketing
• Webinar: Creating power and influence on the social web
• Webinar: How to create a content marketing strategy even if you don’t have content
• Podcast: How to start your business blog
• Podcast: Twitter Marketing for Business
• Podcast: Klout and social influence marketing
• Podcast: The future of blogging

Academic publication

Free marketing whitepapers and eBooks

• The Grande Guide to B2B Blogging
• Social Media and Government: Five Megatrends
• Stop making your company blog suck
• Social media best practices for economic development
• The Tao of Twitter
• Eight steps to better blog writing
• The five deadliest marketing mistakes
• Five elements of a perfect blog post
• Is your website killing your business?
• Keeping customers when times are tough
• Marketing solutions for the cash-starved business

25 Most popular blog posts of all-time

1. The 10 Best Company Blogs in the World
2. Why Klout Matters. A Lot.
3. Why Google+ needs to be Jay-Z
4. Social media engagement is not a strategy
5. Ten reasons to blog – even if nobody reads it!
6. 7 ways to turn PowerPoint Slides into social media gold
7. Get ready. Social scoring is about to change your life.
8. Why Facebook will become the most dangerous company on Earth
9. Three careers that will dominate social media marketing
10. The insider’s guide to social media consulting success
11. The hidden cost of social media conversation
12. Your company’s single biggest mistake on Twitter
13. Five mega-trends: How social media is transforming government
14. Here’s why 100,000 people unfollowed me on Twitter
15. A fascinating B2B social media success story
16. Bringing down the Twitter snobs
17. Social media and the big conversation fail
18. The five elements of a perfect blog post 
19. Six ways to create great content in just 15 minutes a day
20. The social media measurement smack-down
21. The six elements of human behavior that drive social media
22. The ultimate guide to blogging when you don’t have time to blog!
23. On Twitter, no one can hear you scream
24. The spirituality of social media
25. How social media amplifies competitive advantage

Mark W. Schaefer in the News:

• CBS This Morning news show: Social Media Clout
• New York Times: Got Twitter? You’ve been scored
• The Wall Street Journal: The Days of Klout and Clawback
• CNBC: “Is Twitter the best tool to measure television shows?”
• TIME: How to get more out of Twitter
• National Public Radio: Does Your Klout Score Matter?
• New York Post: Building your Network
• Forbes:  The World’s Top 50 social media influencers
• Fox News: Mark Schaefer and the marketing revolution
• London Daily Mail: Is Life Sweeter for Tweeters? 
• Wired Magazine: What does a Klout score really mean?
• The Wall Street Journal: No vacation from tweeting
• International Business Daily: Interview with Return On Influence Author Mark Schaefer
• INC magazine: Why Social Influence Matters to Business
• Fast Company: If you’re interested in influence, social scoring is important
• Entrepreneur Magazine Ten Examples of Marketing Brilliance
• Market Watch: For consumers, social media is sweet revenge
• CNBC: Social Influence is About to Change your Business
• Galileu Magazine (Brazil): VIP’s of the Web
• Irish Times: Helping Businesses Make the Most of Social Media
• CNN: Everything Internet Radio Program
• Boston Globe: Klout, Twitter and the social media climbers
• Business Week: “Social media stats and small business”