Why Chris Brogan is invincible

Chris Brogan

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field.

But  a post this week established a new milestone even for Chris. For your edification and entertainment, I am re-printing the entire post. Under a hand-drawn picture of a stick figure at a podium, he wrote:

“Okay, don’t do this. If you’re going to speak to people, speak TO (or even better WITH) them. Don’t look at your slides, read your slides, and tell me what’s on your slides. I know how to read. Stop it. Okay?”

… That’s it — 41 words.

What is remarkable about this?  Nothing until you see this: 

For you math majors out there, that is 6.7 tweets per word.  Further, Chris received nearly 50 comments, so there were nine more comments than total words in the post.  Ladies and gentlemen, that has to be a new world record.

The comments were uniformly positive and even included words like “brilliant!!!!” and “awesome.”

I’m going to go WAY out on a limb here.  This is not a brilliant post.  In fact, this is pretty standard presentation advice that has been delivered since the days of flip charts and transparencies. If somebody told you this in a company training program you might roll your eyes and yawn.   I’ll even hypothesize that Chris would admit this does not teeter into his category of “brilliant” posts.

So why the big buzz over 41 not-awesome words?  Taken only at face value, this might indicate the social web is not a meritocracy.  But in this world, what really is?  So there is something else going on here. If we examine this post as a case study, what are the lessons we can learn as mere human bloggers?

Be the brand

Chris is more than a blogger, he is a brand … a big brand in social media terms.  This is an important lesson for two reasons.

1) Yes, you have a brand too. Everything you say — and don’t say — on the social web contributes to your cumulative image, your brand promise. Chris has very carefully curated a powerful image of authentic helpfulness that has endeared him to many loyal fans no matter what he writes.

2) On the blogosphere, people are bigger than the brands they have created. If the CEO of Coke left, Coke would survive. But if Chris turned his blog over to somebody else, the brand would shrivel up.  Here’s the unique opportunity: As a blogger, you ARE the brand.

Blogger as celebrity

Chris gets beaten up a lot by critics but among his loyal fans he has earned a cloak of invincibility associated with celebrity.  In this rarefied status, even the mundane becomes special and true fans are fascinated by his every word. If Chris wrote a post titled “I’m feeling a little gassy today” it would also be tweeted 300 times. (Chris — Please do this. I will PAY you to do this).

The lesson for us?  Unless you are a celebrity, and I’m pretty sure you’re not, you do not have a cloak of invincibility. Your content does matter and it better be compelling and entertaining to earn your reader engagement. Reader loyalty is not an entitlement, it’s a hard-earned honor.

Showing up, not showing off

One of the most important lessons you can learn from Chris’s success is that the guy is committed. Blogging is not an after-thought. It is not something delegated to guest bloggers. You show up and you work it — in his case, for years. He did not get to be our social media teddy bear by blogging once a month. Chris averages 7.5 posts a freaking week.

Chris shows up in other ways, too. Look down Ad Age list of top marketing blogs and he is one of the few who engages in a meaningful way across the social channels. Despite his enormous following, he still pays attention and is humble enough to learn from his tribe.

Simple can be good enough

This post demonstrates that an effective blog post does not have to be a PhD thesis. It doesn’t have to be edited to death.  Write about what’s happening now, what’s in your heart and mind in the moment.  Just do it.

I don’t think Chris intentionally writes for a target demographic.  He writes for himself and obviously has some fun doing it.  He loves to blog and it shows. By writing about what is interesting to him, he didn’t find his audience, his audience found him.

He can be a polarizing figure and I have been a Chris Brogan critic too, but I think we also have to give the guy credit. He has found his formula, he has stuck to it with tenacity and passion and he can now claim success in 50 words or less.

What lessons do you draw from this strange little blog post?

P.S. This post was 804 words long. If I don’t get 804 comments, there is going to be trouble around here. 😉

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  • Mark,

    It really is hard not to admire what Chris is doing online and how he is building his brand. I think you are spot on that they only way you are going to get 7.5 post out a week is if you really enjoy what you are doing.

    When it comes to blogging, I often find myself not finishing a post because it just doesn’t feel powerful or polished enough. The lesson I have taken from this post is the importance of writing for the now. “Just Do It” really is phenomenal advice when it comes to blogging. Being on time can be more important than having a perfectly polished blog post.

    Thanks for the lesson!


  • Here’s why the post worked: it’s one of those universal things we’ve sat through as audiences. When we observe a speaker that bugs us to death because we know we can do better, we see that horrible pen drawing I put up there.

    Tap an emotion and you win every time. That was “annoyance.”

    : )

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  • Chris churns out a serious amount of stuff and has a ton of different projects going on at the same time. It’s hard to comprehend, really.

    There’s plenty that he says that falls under the category of “Things Should Know Already But May Need a Reminder On”. I think reminders are fine. I think there’s very little in the way of day-in, day-out advice that we need that is different from what we’ve heard since Dale Carnegie. The silver bullets have been around all along…it’s just that most people don’t use them.

    But here’s my bigger question. Chris Brogan IS a machine that has pretty wide-spread appeal. So who are these critics you’re referring to that give him a hard time?!

    Where’s the anti-Chris Brogan? I haven’t read that person’s stuff!

  • Mark

    @Josh — One theme I find with people who hesitate in blogging is a lack of confidence that comes with a need to make sure everything is perfect. I think there would be many more happy bloggers if they relaxed a little bit and just went for it. Thanks for commenting Josh!

    @Chris — Yep, you definitely connected with the annoyance factor. But you commented too soon! I’m sure there will be other great insights that come from the community. Also, may I assume you will take me up on the “I’m feeling gassy” challenge? I double-dog dare you.

    Thanks so much for taking the time to comment Chris.

    @Brandon — Oh my, Chris has withstood his share of pummeling and handles it with class. There used to be a fake Chris Brogan site, which is probably the ultimate celebrity compliment.

  • I love a double dog dare. I’ll work on it. Maybe for Thursday afternoon’s post. : )

  • Mark

    @Chris, truly, this would be the highlight of my career. : )

  • Be careful, Chris! Don’t take Mark’s bait. Don’t fall for it. This has all the makings of a “jump the shark” moment!

  • That’s just plain funny. And a great post on the negativity that others often focus on.

  • Good day!

    Darn! Chris Brogan gets more retweets on his blog post with 40 words than I do with 140 words on twitter 😛

    I really admirer what he does and his commitment in blogging and reading books despite his busy schedule traveling. This man knows how to tune off distractions.

    @Josh: I find myself having the same problem. Not finishing a blog post although I wrote more than 600-700 words. I left it in my draft. Maybe I don’t feel its good enough to be posted. Gonna follow Mark’s advice though. Guess I should just hit publish. 🙂


  • It’s amazing how some concepts that might be centuries old get a new lease on life just because a celebrity re-uttered them. Kinda drives home the point that one needs to become a guru at something. Then others will wait on your every word.

  • Mark

    @Aaron — you are such a talented blogger and I’m not surprised to hear you have second thoughts about hitting that publish button. I can tell you take a lot of pride in what you do and you want it to be great too. I have some posts that have been buried for months! Thanks for your comment.

    @Robert — I don’t think this is an uncommon concept in human nature. Sometimes art is art because of the context of the life of the artist. And sometimes the mundane takes on new significance because of context too. Thanks for commenting today.

  • lacorbeau

    Good writing. What Brogan does is pretty obvious, I would save words like “invincible” for a somewhat higher source. He does nothing spectacular, what he did do was get in early on the social media meat wagon. So longevity has much to do with his branding. Anyone, with an degree of intelligence can “do social media”.

  • Hello!

    Thanks for the comment Mark. Appreciate it as always coming from you. You keep me going you know? Will put more effort into learning in December (my holidays) and will make 2011 the year of blogging.

    Maybe then I can write “HELLO” and get 100 retweets” haha! joking!


  • Mark

    @lacorbeau — Most respectfully, I don’t completely agree with you. I have taught hundreds of students in my social media marketing classes. These are all smart, motivated people who have paid good money for the four-week immersion in the social web. I would guess about 1/2 of them catch fire and truly “get it.” The other half fall away due to lack of time, lack of interest or who knows what. I have not put my finger on it but there is a certain combination of personality type + motivation that thrives in this environment.

    I would also say that a lot of the “givens” about social media were not “givens” when the early adopters like Chris came on the scene. I believe he truly helped set the rules of engagement in the space through his relentless learning and sharing. Some of the early “purist” mantras were off-target but he has adjusted. Still, I think there is probably a little bit of Brogan in every blogger today. Yes, partially because he was there first, but also because he was smart and ambitious enough to realize it and embrace the platform. I appreciate your view and am very grateful that you took the time to write today!

  • Mark

    @Aaron — That would be a very interesting challenge. We should get a bunch of bloggers together, agree to write posts of 25 words or less on a certain day and see who can get the most tweets. The short-form competition!

  • First of all I like the post. Chris is 100% correct. I don’t read his blog or follow him on Twitter. I do know he has 150,000 followers on Twitter, does he post his blog entries to twitter or is this organic from his blog? I have no idea how many readers he has of his blog.

    1 in ever 574 Followers retweeted his post. So depending on if it was posted to twitter or not will depend on whether his post over performed or under performed in number of tweets. Another metric is how many readers read the post. If it was 274 then that is a very high impact of a blog post that was under read.

    I know Marketers hate when the CFO plays in their sandbox but this is how my mind works! LOL But his post was really dead on. I saw Peter Shankman last week give a talk on Social Media to mostly non-marketing people without any slides or support media. And he got a complete ovation after.

  • Mark,

    Forget the fact that his short post got this many tweets – at least it was a personal development reminder.

    The recent post of his that made me stop and wonder, “huh?!” was his post describing why he stopped using Google Chrome … it got 165 tweets. To me, that’s just crazy. (http://www.chrisbrogan.com/why-im-all-done-with-google-chrome-for-now/)

    We can all learn from Chris, I definitely have. My approach to post length is to never write any more words than necessary to get my point across.

  • Mark,

    I got my game face ready! putting on my warrior paint now. LoL! It would be a funny competition for sure.


  • Mark- It is fascinating to see how A listers get amplified on Twitter.

    As repeated as the message can get with a ReTweet it does though dismay me how little transmogrification of a tweet really happens.

    By that I mean, by way of furthering the debate even within a tweet by a user adding a comment, opposing it (yes the world would be a more interesting place if we retweeted things we disagreed with), giving it a different spin, nourishing it with some incisive comment. After all, no newspaper editor would copy a headline for the same news story, would they?

    I just rinsed Chris’s bitl.ly through the public stats page and did a BackTweets search and found a predictiably low number of nuanced takes on the original. From the 100 tweets on http://bit.ly/cKDKfD+ I found less than approximately 30% transmogrified it, and that’s is unusually high, probably because of it’s brevity and acute resonance.

    By contrast Brian Solis is fortunate to get more than 10% transmogrification. Sometimes it just feels like a bandwagon crashed in your stream. The advent of the new RT and no suggestion when a commentarisable one will evolve probably means this lemming like trend will continue.

    I’m not suggesting to NOT lend credit where it’s due, just find more interesting ways of saying ‘i agree with this, come take a look’. Otherwise Twitter ends up sounding a little like synthesised clapping. Sometimes we all need a little less conversation, and a little more action.

  • Amy Howell

    Well Mark, you have come a long way baby! It also helps that we actually met and spent time with Brogan. He is better in real life than he is in blog life;))). I’m a people person first so I would rather talk with someone face to face. Chris’ books are also a big part of his brand credibility…I think the *challenge* you pitched is funny! I’m guessing he’ll get 500 RTs on it. You?

  • Mark

    @Howie — Like the way you are thinking here. I am a metric junkie! Thanks!

    @Jeremy — Another good example. Agree on the post length point. Most of my editing goes in the category of “cutting!”

    @Aaron — Game on. : )

  • Mark

    @Paul — Any comment that uses “transmogrification” gets my attention! This is simply an awesome concept Paul. I LOVE this. Filtering tweets to see how they are re-worded would be an indicator that the blog post was actually read. Could also be an indicator of actual engagement rather than suck-up tweets. Did you come up with this or am I just behind because I had not heard of this approach before? This is a fascinating idea. Perhaps you would consider a guest post to expound on this idea? Many thanks!

    @Amy — You know I missed an opportunity. We should have had a {grow} contest to guess the number of gassy tweets! Thanks Amy.

  • I have a lot of respect for Chris Brogan ~ for many reasons. To answer your question though ~ a lesson I’ve seen him model time and again is this: Don’t get caught up in your own hype.

    Groupies, suck-ups and hanger-ons are as populous on the Internet as they are in real life. As one’s Influence and Celebrity grows – so, too, do the number of Groupies (sometimes called Community and/or Tribe members – depending on the site owner/Tweeter).

    It is so easy to lose perspective and get caught up in a false sense of wisdom or self-importance when no one contradicts you or challenges your point of view with an alternative perspective.

    To me, Chris Brogan is grounded. He knows what he knows, he’s open to what he might not yet know, he values and appreciates ALL information shared with him, he self-assesses, challenges hims and is dynamic in his growth and momentum.

    I am not a Groupie, but I am an admirer. He first caught my attention by quoting people other than Celebrities and Influencers. In fact, in a Webinar, I tweeted something to that affect – and he immediately responded with, “Everyone has something worth listening to.” (Likely not his exact words – but that’s the gist.)

    In a forum that is still largely self-absorbed and self-serving ~ Chris Brogan stands as a beacon of how truly powerful and useful Social Media can be when one is willing to turn the telescope around so it is the audience that is magnified and focused upon – as well as the opportunity and potential in the information shared, vs on the individual sharing it.

    PS: If Chris writing a ‘gassy’ post is truly going to be the highlight of your career ~ then you’re not giving your Viking alter-ego NEARLY enough credit.

  • Since I don’t want there to be trouble, thought I would post a comment to do my part to prevent it.

    To me, I prefer shorter blog posts anyway. When you’re constantly bombarded with content you’re either creating or reading from others, it’s nice to just have a refreshing moment of 40 words that says what you were just thinking in the last meeting/presentation/etc. you were tortured through with 30+ PowerPoint slides.

    Relevance is the key. Post something people can relate to, and they will come…and Tweet…and post…and comment.

    As I start planning my jump (back) into the world of blogging, it’s great to see content out there of all shapes, sizes, and topics.

    Oh, and Chris, I can’t wait to read your “I am gassy” blog post! Just make sure Mark’s check is in the mail before you publish it. 🙂

  • Am I post 804 yet? 🙂

  • Mark

    @Sally — That is a great story. Thanks for contributing. Always a pleasure to read your wonderful writing!

    @Jill — I am so happy to hear you advocate short blog posts. Many people disagree but I think long posts have to be earned. You have to earn that right to take up the time I think. Any way, thanks for YOUR time and your great comment.

    @Frank — I think you are something like comment 30 but you are number one in our hearts! Ha! Yes, there will be a huge prize for comment 804 you can bet on that. : )

  • On November 16, 2010, Staff Sergeant Sal Giunta of the 173rd Airborne will become the first living Medal of Honor recipient since the Vietnam War. His actions occurred in Afghanistan’s Korengal Valley.
    Just to put things in perspective, I would reserve the word invincible for someone like Sal Guinta. It’s hard not to scratch my head on this post guys. If you want to fall all over each other about how Chris can tweet ‘anything’ and get hundreds of tweets, why not tweet or write something about a real hero. And that is ‘my’ challenge to you.

    If you want to know more about him, just in case you missed it, the piece on 60 Minutes was stunning http://t.co/DcBR2SP Also, the deployment in the Korengal Valley, the most dangerous place on earth, was chronicled in the film “Restrepo” – which won the Sundance Film Festival Jury Prize – as stunning.

    Thank you for listening.

  • Kathy Snavely

    I had a similar reaction to that post by Chris when I first read it; but as I thought about it more, it struck me that he’d probably just been victimized by the behavior about which he spoke. You’ve probably read the research reporting that just because we know how to do something differently or better doesn’t mean we’ll follow that advice.

    I can’t tell you how many presentations I’ve sat through where the speaker begins by reading their slides, and I think to myself, “Lord – doesn’t anyone pay attention to the research on how it makes people feel when you read your Powerpoint to them?” I’m antsy in my seat until the oration has been completed; I have to work through my frustration during the presentation to find something of value in what they say.

    Becky McCray’s post today talked about having to hear the message seven times before the audience hears it; I use 7-17 times in my marketing class. Guy Kawasaki retweets strategically for the same reason. While I sometimes find it annoying, I understand why.

    So, I’m guessin’ there were at least 247 people that identified with Chris’ post.

    I hope Chris recognizes that you’re reference to him as a social media teddy bear is high praise. How endearing for you to refer to him that way – quite appropriately, I think. You couldn’t be more right: the Duckmaster gets an A+ in branding from me.

    (And why is it that you men have this fascination with gas??? ;<O Wait a minute – maybe I don't want to know!)

  • Mark

    @Debbi — I would never compare a blogger to a war hero. Of course that was not my intent.

    @Kathy — Funny I had not thought about that “seven time rule” for a long time. If any of my former employees are reading this they would be laughing. When we weren’t getting our message through I would say, “That’s OK, we’re only on number five!”

    Thanks for your insights Kathy.

    And yes, I did mean the teddy bear thing as a compliment.

  • Mark:

    Nobody noticed the mathematical significance of the post and Chris is to modest to reveal his genius. If you divide the the posts ‘mora count’ by the Haiku constant of 17 the post yield Pi! Brilliant! Actually, I think Chris is right in that emotion is key in any communication. I had a similar thought the other day that I did not post…’you can’t quench outrage (emotion) with numbers…and I think it holds…at least 52% of the time!

    That being said–although I am still on twitter training-wheels–why have we not heard from Imodium Ireene at this point?? a GAS op in the making…am I failing to grasp again?


  • mark – the term is one that leaped into my head but was prompted from the tendency to comment or not on RTs. I have sometimes referred to it as bit.ly chasing also as a way of finding interesting people on your wavelength in realtime. It’s something I have discussed with others previously but never blogged about it. I would be delighted to accept your offer!

  • LOL- @ Paul

    Love big words, but I suspect the word “transmogrification” might turn a few people away 🙂

    I believe Mr. Brogan has worked very hard to get the followers and retweets…

    We all know that success rarely comes overnight in our “virtual world” here on the Internet.

  • OK, how many of you “grow”ers only read about this “post” here? Please comment so we can get Mark’s count up (and the stat would be interesting).

  • Mark,

    I definitely did not believe for a minute that you were comparing Chris Brogan to a war hero. I was sharing my perspective on what I believe to be disproportionate in what people choose to pay attention and time to.

    While I don’t take anything away from Chris and his success, or his formula for continuing his success, it would be nice to see someone in your position, or Chris Brogan’s to take advantage of the platform to share something very significant where otherwise many people (sadly) would not think about.

    I do take issue with this one paragraph:

    “I’m pretty sure you’re not, you do not have a cloak of invincibility. Your content does matter and it better be compelling and entertaining to earn your reader engagement. Reader loyalty is not an entitlement, it’s a hard-earned honor.”

    There are folks out there that do have compelling content, but when people are paying all the attention to the same celebrities time and time again – it’s that much harder to ‘earn that honor’

    However, the hard-earned honor this day goes to Staff Sgt Sal Giunta.

  • True story: I just axed Chris from my RSS reader (along with a stack of other sites) two days before I read this post. I made the decision (although I admit I laboured over it more than all the other blogs I canned because his blog no longer connects with what I’m working with or thinking about.

    I don’t want to be mean-spirited or anything like that. Chris does what he does really well. But in terms of the discussion about online media, social media marketing and communicating online that first attracted me to his blog (and books!) has wained and I guess I’ve found other blogs more relevant .

    The funny thing is, though, that this post almost sent me back to double check if I’d made the right decision.

  • Mark

    @RJ — Thank you for this in-depth analysis : )

    @Paul — Send me an email and we’ll work it out.

    @Carolee — I think Chris wrote once that he blogged three years before he had 100 readers. I probably have the numbers wrong but the point is that you are correct — there are few real overnight successes!

  • Mark

    @Steve — sometimes numbers do tell a story. Yesterday the blog got a huge number of page views (so obviously people lied the article) but a relatively low number of tweets (at least so far). My hypothesis is that people were uncomfortable tweeting out a story with “chris brogan” in a headline but would be intersted in conspiracy theories too : )

    @Debbi — I guess I still don;t know where you are going with this. About twice a year I write about an A-List blogger. The rest of the time I try to support anybody in this community in any way I can. I’ll bet a hundred readers could come forward who would say, “Mark supported me in a way that helped my family and my business.” I cherish and celebrate my tribe, who are most certainly not celebrity bloggers. In my posts, tweets and comments, I shine a spotlight on those who are trying to make it and who are heros to their friends and families.

    I respect you and your perspective very much and urgently want to understand it but I’m not sure what you would have me do differently. While I know this is not a profound post, I have written a few of those too and the idea I presented is consistent with my theme. I deeply appreciate and honor anybody who has served their country, but I am a business blogger, not a war hero blogger. I am here to teach, listen and help people in my little part of the world and that’s all I can control.

    @Jon — I agree that Chris has adopted more of a self-help kind of style to his posts which are not as relevant to me either. However I trust he knows his audience and knows what he’s doing but his traditional tribe (like us) is probably losing interest. I continue to watch what he’s doing because whether we agree with him or not, whether he succeeds or fails, whether you like his business apporach or not, he’s trying, pushing and pioneering … and I love that.

  • @Mark – as a % of your readership 74 retweets is a better reaction than the 274 Chris got. Also, the comments have just a touch more depth (and value). That was really my underlying point. Anyway, I don’t have time to follow the likes of Chris B. and Guy K. anymore because 1. there is nothing new published and 2. there is too much content I’m not interested in.

    Although I highly respect what both have accomplished, they no longer suit my purposes.

    And if you started “blogging” about “points” like that without any underlying intelligence and commentary, you’d likely end up in the same boat (not a threat, just an observation from the comments you’ve received thus far).

  • Man. I wish I had your balls. First you pick on Mitch Joel. Then Guy Kawasaki. And now Chris Brogan. I hope when Spin Sucks gets to that level of popularity, you don’t use those balls on me!

    I think the one thing you missed is that Chris is speaking to the masses. He and I have a friend in common and I once asked her how she thought he did it. She said it’s because he speaks to everyone; not a small niche. It’s something I’ve found nearly impossible to do myself. It’s not an easy task.

    I hope he does blog “I’m feeling gassy.” LOL!!

    P.S. I know how you get to 804 comments. Install Livefyre. It keeps them coming back for me. For instance, if I could reply to Brandon about Chris not taking your bait, I would directly and then you would have two comments from me. 🙂

  • I love this post.

    I’ll be the first to raise my hand and say I’m a big fan of Chris Brogan. The reasons you pointed out are right on, but I think it all boils down to something really simple: he gives more than he receives. He committed to blogging so people knew they could rely on him. He cranks out useful content that all seem to fit under different definitions of “useful”–sometimes educational, sometimes motivational, sometimes pure entertainment, sometimes inspirational, and sometimes he just writes from the heart and mind of a normal dude the way the rest of us do. Chris answers questions. He points out the other smart people. He knows he has influence and uses it to draw attention to the good work of others.

    Chris hasn’t lost sight of what got him where he is: people. A lot of his colleagues seem to have lost sight of this despite their preaching otherwise.

    In my first conversation with Chris, I asked him what he thought the key to his success was. He told me “Most days I just try not to be an asshole.” Gotta love that.

  • Mark

    @Gini — I can’t tell you the number of times a woman has come on to this blog and written “don’t use those balls on me.” I really weary of addressing my balls, but for you … well, one more time.

    I don’t see any of this being about balls. I just write about what is interesting. I see business as a little series of case studies and this was just another one that popped into my blog reader. How in the world does Chris get so many tweets on so few words? I see that as a fascinating case study. I see Chris as a human case study!

    Chris and I have had lunch together and I like him very much. I think he would tell you that he likes me too. Mitch and I are friends. Guy actually loved that post i did and contributed some playful comments. So it all works out if you treat people fairly and say what you have to say in a respectful manner.

    And yes, I am changing my blog soon!!

  • Mark

    @Steve — Thanks for the support!

    @Becky — Agree 100%. Thank you!

  • A wise deflection of Gini Dietrich, Mark. I’ve been following her for awhile – and here’s what I’ve learned …

    She’s a Cycling Dominatrix bent on global domination. If you were to go toe to toe with her, you and all your dangly bits would be left crying like little babies.

    Ptiiing *Sally bullseyes the spittoon as she heads directly to her therapist, praying that THIS won’t be the comment of the week*

  • Mark

    @Sally — How can such a great writer also be so funny? You rock. Thanks for lightening things up a bit!

  • At the risk of incurring the wrath of the Invincible One [but then, why would you get angry if nothing can hurt you?] I’d like to echo the point that this has more to do with self-promotion than admiration.

    Sure, Chris has worked hard and done some good things. But it’s so easy to RT and when it brings you kudos by association, there’s no wonder people do it so much. Sorry to be cynical, but I believe that is the stronger motivation

    I take great pride in my own humble little blog, but I have done posts that have prompted more RTs than actual reads!

    This is why I love Paul’s idea of a transmogrification ratio. High is good. Just need a Twitter app to work it out for us. Anyone?

  • Mark

    @John — Yeah, there is definitely that issue of “tweet-glow” (copyright 2010 by Mark Schaefer) as motivator. I do not think that I have experienced that yet.

    Paul has agreed to do a guest post so we’ll try to work out the app while we’re at it : )

    Thanks so much for taking the time to comment, John!

  • I’m still not gassy. I have to eat worse foods, I think. : )

    This has been interesting reading.

  • Mark

    OK, A post on “I’m not gassy today” would also satisfy the double dog dare. Glad you enjoyed the community feedback. Cool group of people around here, no?

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  • DrRae

    @Jon Thank you Jon! Your thoughts and your perspective earlier has given me the “balls i.e. courage” to post this…

    I’ve stopped following Chris Brogan on Twitter, and from reading his blog {although still a subscriber to his new RSS} after continually reading about his “self-aggrandizement/promotion” and “selling” as mentioned by many in this discourse community rather than what was signed up for, namely his discussions on “online media, social media marketing and communicating online that first attracted [us] to his blog (and books!) has wained and…found other blogs more relevant.”

    @Mark I applaud your presentation skills that cause me to rethink my position and {grow}? Thank you Mark!

  • marketingtimes

    What brought me to this blog post? A post about how to write three blog posts a day by Chris Brogan. Or wait… no it was Mark Schaefer who wrote this 52 word comment –

    “This is really the perfect complementary post to the one I wrote today about you — Chris Brogan as invincible blogging genetic marvel. Funny. Sometimes I feel culturally irrelevant because I don’t watch TV either. Something has to go, but I hear “Mad Men” is cool. : ) Thanks for the insights.”

    That’s it, 52 words.

    What’s remarkable about this? Nothing until you see this. 83 Retweet and counting.
    Brilliant!, Awesome!

    Thanks Mark

    One less blog post I’ll write today.

    803, one more

  • “Your content does matter and it better be compelling and entertaining to earn your reader engagement.”

    Of course, celebrity status means you can write crap and people will swallow it. It’s why I prefer reading the blogs of the non-generic.

  • … which are hard to find. So many are simply celeb wannabe blogs. Thanks Danny.

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  • Such an excellent point, they always say “work smarter not harder” but the same is true with communication, the most effective message is the one you can deliver in the least amount of words that will be understood by all.

  • Ignore Gini- stick with Disqus- Its not the tools, its the community!

    My favorite thing about these reposts- they are new to me. I missed it or something and it comes back (even the conversation) as if it just happened.

  • Thanks Todd. Certainly still a relevant topic!

  • Eve

    Still wrapping my head around blogging and getting started. I enjoyed reading this article and the comments. I love that there is so much out there to learn! Looking forward to a time when I am less of a newby and able to share more. 🙂 

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