Please take accountability for your social media experience

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness.

If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie.

This attitude seems incredibly WHINY to me.  You are accountable for your own experience on the social web. If you’re bored with your experience, change it.  If you are in the Echo Chamber of sameness, it is an environment that YOU created.  Nobody put you there but you.

If you are sick of the regurgitated blog posts of A-list elitists and their sycophants, unfollow them (I have stopped reading most of their blogs and tweets = refreshing).

Think back to the initial excitement and wonder you experienced when you first realized the fun, the unbridled potential, and exhilarating first connections you made on the social web. Can you recapture that?

If you’re not feeling a little thrill every day from your experience on the social web.  Maybe it’s time to re-energize:

Nuke your blog reader. I was following a lot of sucky blogs to be polite but hell, who even knows or cares if I’m following them or not?  Simplify, simplify.

Unfollow the bastards. There are a number of self-proclaimed social media superstars that creep me out with their unfailing pomposity and consistently terrible advice.  I was getting stressed just reading their inane tweets.  I cleaned house and am having a much more pleasant experience now!

Find fresh faces. Twitter is joyful random synergy.  Your followers are like atoms, bouncing around in your test tube waiting for a chemical reaction. But that reaction needs a catalyst, and that’s connection. Pick some random, interesting people from your follower list and strike up a conversation. Here’s the rule of Twitter: “You just never know.”

Fry your Facebook friends. Somebody asks me to “friend” a company or a cause.  I usually do it.  Now I’m stuck with the stream of clutter I could care less about.  Time for an early spring cleaning?

LinkedIn losers — LinkedIn is usually a quiet yet vibrant place with a professional demeanor.  That’s why I love it.  But spam me once and you are OUT. Let’s keep it professional, OK?

Look outside your norm. Got to Technorati. Search for a great blog about something you LOVE.  Fishing? Art? Science? Books? Freshen up your online experience. Connect with new thought leaders in a field you love.

C’mon folks.  You’re living at a crossroads of history!  For the first time, much of the world has access to free, global, instantaneous communication.  You have a world of knowledge, entertainment, and connection at your fingertips.  And you’re going to complain about THAT?

Take control of your experience. Be thrilled and delighted every day.  There’s just no excuse.

(Mark sits back down, takes a deep breath).

OK, I feel much better now.  So … what are you doing to keep your experience fresh and fun?

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  • Every moment is new and therefore unknown. I try to get the best out of it and take it for what it is. Enough pontificating, I totally agree with your message Mark. Quit bitching about it and be the change you want to see in the world. Wait…I think that last part I might have stolen from Mahatma 🙂

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  • Wow. What a coincidental post. Yesterday I did three things:

    1. Refreshed my Twitter network – I got rid of people I was following who gave me absolutely no value.
    2. I reset my blog feeder and got rid of about 10 bloggers who provide absolutely no value.
    3. I actually just “surfed” for a while and stumbled across a history blog that was fascinating. I put it in my feeder.

    It didn’t completely reaffirm my excitement and joy, in that sense, but it did remind me that I have more control over my network that I remember. I have learned to purge to remind myself that you must continually course-correct to make sure you’re heading in the right direction.

  • Good attitude Dino, Thanks!

  • Wow that is really ironic. Great minds think alike, Paul. And ours too! : )

    Thanks for this relevant story about your experience!

  • I go through my Twitter followers and unfollow anyone who seems to “spammy” – if you have a link in every single Tweet, then I am probably not interested in you.

    I surf around for interesting blogs. I found this one by accident. I was looking online for “leadership blogs” and found this one.

    I also read what some people post on Twitter. I find really good blogs that way.

    I also joined a Facebook group about blogging, and there are all kinds of cool blogs to look at in that group.

    If I am having a boring time online, it is because I have become boring. Simple as that. I never have a reason to be bored.

  • I will add another one – Truly get to know someone you didn’t know before. I find it weird when people just post random words of advice. Who would do that in person with someone? When was the last time you blurted out a quote to a friend? Instead, strike up a conversation, ask some about them, and bring back the social to social media.

  • Zbtcseipai

    Excellent advice. Thanks.

  • Right on! Every morning I wake up to Twitter an adventure. I’m so excited I just can’t hide it – it’s there in my tweeting. The mechanism is one which induces what has been bandied about as “creativity” – The old brainbox gets an entire truckload of data – data of all sorts, from personalities of every stripe and texture – I feel that I have dived into a boundless sea of consciousness – and I have – I don’t care for “clutter” – so I respond like a magnet to the good stuff. It is as you say a “You never know” thing.
    One thing in particular you say here “stuck out” and resonated with harmonious overtones – “Twitter is joyful random synergy.” Well said.
    Glad I discovered this post on my morning Twitter saunter.
    Thank you.

  • Hello stranger! I think your advice is brilliant ~ and a welcoming beacon to any who are feeling lost in the Carnival Games experience that Twitter can become if you’re not careful. (Hey lady, over here – 3 tries for $5! Change your life in 2 easy tosses – don’t waste a minute, play now! etc.)

    We do have control over who we allow into our periphery – and to your point, all the people we may be following and ‘listening’ to may not care or even be aware of the fact that we’re there. Define ‘influence’ in your own terms and context – and then, go from there.

    I’ve taken a Twitter hiatus for now – once I determine a purpose of significance and value that I can share with others … I’ll be back. As in most aspects of life – the people with the most value to contribute can often be found somewhere behind the noise and bluster of those trying hardest to be noticed. These people are the gifts that I look forward to returning to.

  • Ha! I’ve started “spring cleaning” on a regular basis, Mark. Helps immensely.

    On Twitter, I sometimes (particularly early in the morning/in the evening, when I’m not at my desk) use my mobile app to look at my stream. I invariably see tweets from people I rarely interact with, and randomly reply to @ messages. It’s fun, it increases the chance that an @ might lead to an actual conversation or more, and it gives me a break from the “same old same old” folks I tend to interact with (because I like them, and because I’m used to them).

    On Facebook, I’ve started switching my “news feed” from “top news” to “most recent.” Amazing how many friends one has on Facebook that one just doesn’t talk to, because they don’t show up in “top news,” because one doesn’t interact with them, because they don’t show up in… etc.

    LinkedIn: have barely used it in ages. I still connect with people, but very selectively; I just don’t get the kind of value from it that I used to. What I do think it’s useful for is making introductions for folks, and I offer to do that once I feel comfortable with someone. I think that’s a nice way of extending one’s circle a bit as well.

  • Mark, thanks for this. I actually did a little “spring cleaning” myself earlier this month and, as you called it, “nuked” my Google reader. I eliminated all but a handful of the blogs I was subscribing to at the time (don’t worry, you made the cut) and decided to only add a few back at a time. I realized that I had quit going to my reader regularly because I was no longer energized by many of the blogs that I had once excited me.

    I suddenly realized that I was allowing this decline in enthusiasm to create a social media inertia. Rather than seek out new blogs to read, I was simply choosing to ignore my reader and allowing the unread posts to accumulate. One afternoon I finally told myself, “This is silly.” I’m letting a valuable tool go to waste because I was reluctant to take the time to cut some ties and seek out some new voices.

    Just yesterday I also took the step to start experimenting with finding new voices on Twitter to follow and meet. (Perhaps you and I are on the same wavelength). I set up a sidekick Twitter account to host some new Twitter lists generated by (which you introduced me to in your quite helpful class). I’ve already begun to identify several potential new voices of interest that I am going to start actively following. Unfollowing some of my current Twitter connections is the next step I need to make.

    Thanks for your post on this topic. It reaffirms what I had begun to suspect about my own habits and encourages me to continue making forward progress in reclaiming responsibility for the value of my social media interactions.

    P.S. I’m sorry I missed the webinar yesterday, but I’ve heard plenty of good things about it.

  • Great ideas. There are also some good business reasons for keeping your Twitter account “pure” as I wrote here: I know you just started following {grow} and I thought this article might be helpful to you and your strategy. Thanks Nancy!

  • Superb addition to the list. Thank you!

  • You’re welcome.

  • i love the energy here Wayne. Also love this idea of Twitter being an adventure. I see it that way too! You never know what’s coming at you! : )

    Thanks for taking the time to share this wonderful comment!

  • Gosh I was just thinking about you. Was going to write you a note to see where you’ve been (which I will still do!) . I’ve missed the beautiful writing you always share with the community and I’m glad you’re back!

  • Great points Shonali! The Twitter cleansing does take time but I think it’s worth it. And when I see somebody spamming — out they go. Excellent idea about Facebook too.

    It’s a shame about LinkedIn. It is so amazing and powerful but just does not have that daily “stickiness” the other platforms have. They have created a lot of useful innovations but most people just don;t use it on a daily basis unless you are in HR.

    Thanks for the amazing comment!!

  • Shoot Shane — this is better than my blog post!! Thanks for sharing your personal story here.
    For others, Shane is referring to a free webinar I did yesterday on corporate blogging. It was recorded and will be available in about a week at this site:

    This is the second webinar I have done for MLT Creative and I think they set the standard for quality, fun broadcasts.

    Thanks for your great comment!

  • Well, thank you for writing a post that made me comment. 🙂

    It is indeed a shame about LinkedIn. I think Plaxo is in the same boat as well. They are trying so hard to be a socnet of reckoning when, really, what they’re very good at, is being an online address book and ecard platform, IMHO. They should stick to what they’re good at.

    A lot of people have been talking about Quora, which I am still trying to get my head around. If LinkedIn should be worried about any network, it should be worried about Quora. The only value I might still get out of LI, other than trusted connections, is in the Q&A & group discussions. If folks start migrating to Quora, I think LI will take a big hit there.

    So… that was clearly not regarding your original question, but some days one has to think out aloud, right?

  • Dia Dalsky

    Hi Mark,

    I think your post makes a good point on social media experience and what you really want to get out of it. Are you looking for entertainment, professional networking, industry insight, world news, etc.? I have a number of friends who are considering deactivating their Twitter accounts based on their current experience, and feeling as though they aren’t getting anything out of it.

    That is EXACTLY who you are speaking to. If you don’t like what you’re seeing…change your approach. Look for what is meaningful in terms of connections and content. I recently reorganized some of the lists I’ve created for myself, as well as my Tweetdeck to improve the tweets I see in my stream. Many of us follow too many handles or companies on Facebook to get through all of the information. Create a system for organizing this information based on what is most important to you.

    I dont think you necessarily have to unfollow, unlike or remove people from your RSS, but you can certainly reorganize what is brought highest on your radar.

    P.S.: Please don’t early spring clean me out : )

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  • Anonymous


    There are two things that you’ve said here that have made participating in social media a much richer experience for me:

    Find Fresh Faces: I make a point to connect with people I find interesting on twitter. That’s the only “rule” I have. If I think they’re interesting and I think their story is interesting I’ll follow them. The rest of that of course has been some of most creative amazing people I’ve ever known. In my twitter network I have photographers, artists, surfers, bloggers and just about anybody else who I think is cool. How popular their blog is or their influence is not really that important. I think if you take that approach to twitter it’s insincere so I love the fact that you brought this up.

    Look Outside Your Norm: A while back I write a blog post for Write to Done called Writing to the Edges of your niche. Getting outside your norm can do wonders for getting the word about what you do. Lately, for the podcast I’ve been bringing in guests from different niches that have nothing to do with blogging, making money online, lifestyle design or any of the other things that I normally read about. The result of course is that word is getting out about the podcast to people who never knew about us and I’m getting to connect with even more interesting people who are up to really cool projects.

    Personally I think we’re just at the beginning of having fun. I see lots of great things ahead if you choose to take accountability for your social media experience

  • Anonymous


    And agree. Well said, Mark.

  • Spring is definitely in the air! I have been weeding thru whom I follow, as well as what I read too! If we want to grow, expand and learn in this new year, time to get out there and connect and get rid of the dead weight!

  • Anonymous

    I cannot do anything but call to support anyone advocating personal responsibility of any kind. Well played Mark, well played.

  • Thanks!

  • Thanks for taking the time to add your perspective today, Jennifer!

  • Thanks Shelly!

  • Great points Srini! Agree.

  • I share the same pet peeve. Some in my feed complain about the tweets they receive. If it’s that bad, the unfollow button is just one click away. The access to information and content is endless online. There’s literally something for everyone out there if they look hard enough.

  • You’re solid with me Dia! You make a lot of great points here too. Where were you when I wrote the post? I could have used these ideas! : )

  • This borders on a rant…and I love it. Taking responsibility is one of the hardest things for people to do…this is an excellent reminder to check ourselves.

    Some added thoughts. For Facebook, some people like to show what they are interested in, but don’t want to be pestered with over-saturated posts from sports teams, causes, etc. I just use the “Hide” feature for these overactive FB’ers. Also, Farmville, etc…all can be zapped with the “Hide” feature too, by hiding apps. A great and underutilized part of FB.

    In Twitter, I have a “Voices” list…I drop new people in there all the time…and remove them when they get annoying or stale or too full of themselves. Its the list I check most often. A great way to stay friends but limit your exposure.

  • Anonymous

    This is a wonderful wakeup call and reminder we all have a reset button with our social media experience. Of the few times I’ve lost my luster and lust for twitter, linkedin and the like is when I’ve read some post by someone I follow, and admire, that is complaining about too many followers or too much noise. A few times I’ve just taken a break from following someone or from all of it entirely.

    But I come back. I come back because I like to learn. And I have a lot to learn. The more I know the better I am and the more successful my business is. Thanks to social media, my 54 year old brain now has an almost limitless capacity for a just-in-time inventory of B2B marketing ideas, new professional friendships and creative collaborative engagement.

  • Kristen is applauding because her friend, @markwschaefer just told it like it is. Please RT.

  • Anonymous

    Nice myth. This isn’t reality though. Even after nuking everything, our news and social networks still thrust Bieberisms and PR 2.0 down our throats. Whether its on the radio like it was for me yesterday and the Washington Post talking about the new Twitter, client’s citing A-Listers who seem to smoke crack regularly, or people randomly retweeting junk. So no, this isn’t the answer, it’s a myth.

    Pushing back is the right answer. We can’t just roll over and say, well that’s your fault for not unfollowing. We need to acknowledge the problems, and fight for a better social web. That’s the responsible answer. Not the blind eye.

  • Thanks for taking the time to comment today Drew.

  • Superb ideas and additions, Hannush. Thanks!

  • Great perspective Billy. In many respects Twitter has become my university. The trick is in surrounding yourself with outstaningpeople who push me in new directions. Usually the people write blogs have more knowledge and passion about a subject than traditional media so there are a lot of potential benefits! Thanks!

  • Thanks for you support : )

  • First, thanks for the dissent. I know it takes guts sometimes, so good for you. I appreciate the diverse view very much Geoff.

    Honestly, I don’t have an experience where Bieberisms are thrust at me unless I choose it. The other day I thought it was funny a trending topic was #prayforjustin … just because he had a cold! I commented on it and returned to my normal programming. But my typical stream is business and marketing related from smart people and if it starts to sway another way I adjust.

    There is a TON of crap on the social web and I agree we need to educate customers and other stakeholders about what is fluff and what is founded in solid business fundamentals. But that’s really more about educating, and perhaps influencing, people, rather than technology.

    I don;t know how to “fight” for a better social web except by voting every day with attention, follows and engagement. For example, Quora sucks. At least right now. I don’t go there. I may go back if they get things under control. But why would I spend my precious time to “fight” to improve Quora? I just stay away. Maybe some people love Quora. They have the freedom to do what they want, too. But if lots of people like me stay away, the situation will improve on its own, won’t it? There is still an economy working here even if the currency is page views instead of money.

    It’s an interesting topic. But I think the cumulative effect of attention and views will correct things more effectively than anything an individual person might do.

    If that doesn’t make sense or I have it wrong, tell me more of your thinking here. I’m genuinely interested in your ideas. And thanks again Geoff!

  • Anonymous

    Uh huh, well, let me change the angle for you. You are a marketer and you are responsible for creating programs to help people use these tools. Who created the noise for influence, for popularity metrics, for systems that reward Quora for getting bloggers to talk about them? Not you maybe, but We collectively did.

    I guess the NRA had it right when they say it’s not the gun that shoots people, it’s people, right? Wrong, more people die by gunfire in the United States than any other western nation. Because we have guns. But, hey, if we don’t talk about it, and just not buy a gun personally that resolves the problem, right? Wrong again.

    Turning your cheek is not enough. It’s time to speak up, one by one, stop rewarding the old systems, and collectively build a better mousetrap.

  • Shanerhyne

    I like Mark’s analogy of Twitter as a university. I love the interaction with people of so many experience levels and interests. It reminds me of those nights in the dorms when none of us seemed to want to sleep; we were excited to discuss new ideas, share stories, and get to know one another. Twitter does that for me now as college did a quarter century ago.

  • I try to be discerning when choosing whether to follow someone or not. And I don’t mind unfollowing if they are tweeting too many quotes, mundane junk or something I find morally unpleasant.

    Of course maybe that’s why I don’t have 10,000 followers!

  • Carmen St John

    I like what you say Hannush. You are so right. Very easy to sit back and groan and complain but harder to take a stand to make a difference. I like your ideas for Facebook. Thanks

  • M- this does have a field of thousands of monkey’s at a typewriter doesn’t it?
    I’m always bouncing from place to place online, but tend to watching what a few are doing to garner gems when I can.
    After a while though, it does feel as if we are trying to read through fog to find the good stuff.

  • Agree completely that the experience is what we make it, and that we have the control to nuke what we don’t like.

    The problem is, very often even once you’ve spring cleaned, you still see a lot of crud from those you’ve cleansed because of mutual connections. So even the best plans to clean can be dependent on whether you get rid of good people to truly cleans the crap ones.

    Something I (and, I’m guessing, others) am pretty unwilling to do.

    Besides, sometimes it’s nice to complain – otherwise, changes would never be considered.

  • Yup yup… I totally agree with Mark’s post, but I think there is a pretty easy way to begin clearing the clutter without unfollowing – Twitter lists. Start a list for the people who are Tweeting great content.

    Of course, you should start weed out the duds who you follow… Takes alot of time though…

  • A lot of good advice in your post, Mark, and not any less in the comments. Although my follower count is pretty moderate, the same problem pops up from time to time: would like to clean the slate.

    It would be great if Twitter had a way of organizing your followers somehow. Now you just get a chronological list that cannot be sorted in any way. It would greatly assist list management if you could sort the folks by date of joining, number of followers, number of posts, number of times they’ve interacted with me or vice versa, and so on. (Okay, now I’m whining myself.)

    Can anyone help me find a quick-and-dirty way to do the spring cleaning? As far as cleaning goes, I’m heavily relying on technology around the house, so would like to do the same here…

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  • Came back to this post again after thinking about it for a day. I’m definitely with you on killing blogs in your reader. I tried this a few times and decided that if a post was good enough it would find me on Twitter. And they usually do.

    I keep my list of rss feeds to 20. More than that I can’t cope .

  • Mark,

    As sound as your argument may be, there is no hope for changing the complainers out there. They exist is this realm as well as every other sphere of life, constantly wailing away about how it’s either not fair, not right, or simply not the way they’d do it. Do they want to change the situation? Hell no. They’ll never offer up an actionable idea, and absolutely don’t count on them changing ‘their’ own behavior in order to alter their plight.

    They cling to their fantasy of going down as a martyr. In their own minds, they’ll be remembered as someone who went against the flow despite the difficulties that task presented. To the rest of us, they’ll simply disappear unceremoniously with the only evidence of their existence being our realization that that nagging voice that has plagued us for years has finally shut the hell up.

    On a serious note, I do find many blogs to be repetitive but in a good way. I like to believe that I’m gleaning valuable information from the blogs I read, so a little repetition only serves to reinforce the message — but this is my choice, and if the message becomes too hackneyed for my tastes, I hold the exclusive power to do something about it.

    Happy Friday,


  • Well said, Carolee. Thanks!

  • I agree that it is an acquired skill. There are times i have certainly felt overwhelmed by the “fog” too! Thanks, Todd.

  • Yes, that is true. That is a very relevant angle Danny. I’m guessing you sometimes have the same little “groan” inside when great people we love and admire buy-in to the hooey. : ) Always an honor to have you stop by. Thanks!

  • That is an excellent question. Here’s the problem I’m finding — there are TONS of third party apps to help you manage, sort and filter Twitter followers. But Twitter has created so many rule and constraints on their API in an attempt to block spammers that is hindering the effectiveness of these apps too. Just when I start to like an app, I get a screen that says: “Twitter has changed their terms of service and our application is no longer working. We’re trying to figure it out.” Hopefully, we can get a few helpful comments on here …

  • I’m up to about 75. Keeps creeping up. I need to amend again : ) I actually think I originally got this idea of limiting this number from you and one of your posts. Thanks Jon!

  • Super points Jamey. Here is something that is always surprising to me. I agree with you that i can’t hope to change anybody. It’s hard enough changing myself : ) But i also get feedback every day that my blog has impacted people in positive ways, so why not take a shot? You never know! Maybe there is one less social media whiner in the world today. Thanks for taking the time to provide this nice contribution today.

  • Anonymous


    Your timing is impeccable. I was just thinking this morning about how I used to read much more diverse news, and lately it’s all been about social media, the web, marketing, etc. I’m passionate about my career, and want to immerse myself in it, but not at the expense of (at least scanning) world, political and local news on a daily basis. Time to reorganize my Twitter lists and RSS feeds to refocus on the stuff that’s really important. And maybe make sure that any new cooking blogs I’ve found have a home there, too (my #1 hobby).

  • Mark The Mind-Reader. Now, if I could just monetize that!

  • We can only hope so Mark; we can only hope. Hopefully, my schedule will soon permit me more frequent visits. It’s always insightful and educational hanging out around your words. I hope you have a great weekend.

  • I just discovered, and used it to auto-generate a private list of people I follow who aren’t following me back. Two things surprised me about it – first, how large that list was (apparently there isn’t as much overlap between my following and follower lists as I would have suspected), and second, who some of those people were. I was actually unpleasantly shocked when I looked at some of the names – really? But once I got over that brief moment of entitlement, I began to do a more judicious pruning of my following list (still working on that). Better days ahead.

  • Kimmo,

    I’ve test-driven a variety of these apps from time to time. As Mark says, the big problem is finding one that can stay in compliance with Twitter’s API.

    There’s not really one I can easily recommend over the other as each program has some individual pros and cons associated with it. That being said, my current favorite right now is one called ManageFlitter ( I like the filtering abilities on this one a lot. It even lets me filter for people I’m following who haven’t even bothered to upload a profile image. You can sort users by how often they tweet, whether they’re following you or not, etc. There is a paid upgrade version that also lets you add accounts to follow, track who has unfollowed you (if you care about such info), and other tasks. I use the basic service.

    I tried out UnTweeps a few months ago ( I like that it lets you set a date range for identifying possible inactive accounts (Identify people I’m following who haven’t tweeted in X days).

    The problem with any of the sites is that you have to handle unfollows one at a time. Twitter won’t allow mass unfollows.

    The Twit Cleaner ( provides a report for you on which accounts you’re following may be inactive, spambots, or not posting original content and DMs it to you for you to decide what you want to do with the information. As a bonus, it will scan your tweets and tell you if you’re in danger of showing up on someone’s report for those same behaviors. The report is clever, but I prefer handling it right away through one of the other services.

    I would also recommend making a visit over to ( to find a treasure trove of Twitter apps and tools.

    In the interest of transparency, I’ll point out that I don’t do any work for any of the sites mentioned above.

    Happy Tweeting!

  • Well done. I was just blogging about this yesterday, how I find the “social media” blogosphere to be one gigantic circle jerk.

    Good advice all around.

  • Shane, thanks much for the pointers! I’ll check them out, none of those was on my Twitter tools list.

  • We’ll see how Twitter goes for me after I get your book.

    It was shipped yesterday…woo-hoo!

    Can’t wait!

  • I don’t guarantee much, but if you’re struggling with Twitter, I guarantee the book will help : ) Let me know what you think!

  • This is a wonderful post!

    To me, there are two issues in Social Media.

    1. You have to create your own experience. It’s not just about giving to get, but you have to be proactive and genuine. If you want people to talk to you, you have to talk. If you want people to eventually build a relationship with you, you have to make it worth their time.

    2. Change the channel if you don’t like it. I never understood the people who would argue about how improper certain shows were on television. Pick up control. Push button. Done! Let people revel in their sinfulness and create your own experience. Very easy.

    I think that there are a lot of posts and Twitter exchanges that do nothing but spread bad blood, and it makes me sad every single time. Surely there are better ways to spend your time, if not other folks’ time, yeah? 🙂

  • Lots of good here and Mark knows how much I appreciate and enjoy his blog. But my reply is to Billy. It was a pleasure to meet you yesterday on #B2Bchat and exchange some intelligent insights with you. The experience continues and “grows”; educational and fun, and yes, it is what you make it. Cheers to all.


  • Mark W Schaefer

    definitely think we are on the same page here Marjorie! Thanks for taking the time to comment!

  • Mark W Schaefer

    Thanks, John.

  • Mark W Schaefer

    That is a really interesting observation Tom. I need to brace myself and check it out myself. You know there are a few people I really admire who don’t follow me back. I just think … Really? We have so much in common. What’s the big deal? For me I’m not sure the word is entitlement so much as wonderment! A constant adventure in ego management. Thanks for taking the time to write with your thought!

  • Anonymous

    now there’s a wake up call for a saturday morning thanks mark

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  • Mark W Schaefer

    You’re welcome!

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  • Very interesting information! Thank you!

  • Craig Lindberg

    Hear! Hear! Well said Mark and refreshing. This made me think of the old cartoon of the two vultures on a limb w the one saying “Wait hell, I’m gonna go kill something”, the message being (at least the one I got), if you don’t like the situation don’t wait around for things to change, go shape your own destiny. And No Whining! Thanks!

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  • Exactly.You say everything here Mark. Lots of us sharing everything we know and understand and pushing each other up.That is the new paradigm

  • Anonymous

    I’m turning this post into a to-do list. I hate whining. I’m glad you called us on it.

  • Good for you Claire. Go for it!

  • Hilarious, thanks Craig!

  • Anonymous

    @geoff you are right, we need to clean our house too and should also not close our eyes something that’s going out next to my house just because i am not responsible.
    @Mark i at my end make sure that i streamline my twitter list and look for people who i am really interested to listen and gain knowledge. thanks for the post 🙂

  • You’re welcome. Thanks for commenting!

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  • Great post. I would add to focus on what your followers/friends/fans want to hear rather than what you want to say. If you want to keep them happy, follow the KUDOS rule: Knowledge, Useful, Desirable, Open, Shareable

  • Whatever you do, you have to stay authentic to yourself. I know that’s the advice of many, but I learned it the hard way last week. In an attempt to attract new followers (because I don’t spam or pay to get them), I tried jumping on the “what’s hot” bandwagon, tweeting away about things I didn’t know much about and, frankly, wasn’t that interested in. I immediately lost a couple of followers. I went back to my focus…social media, with new products and anything Iceland thrown in – wrote some interesting posts unique to me and my voice and BAM!, overnight a dozen new follows. Keeping on this track, +22 in 2 days. Not a lot for the big guns like you, but for a newbie like me, it’s a lot. BIG lesson learned. And a hell of a lot more fun.

  • Mark

    That is a FANTASTIC story Mary. Way to go. Thanks for sharing this experience!

  • Thanks for sharing this great article. I agree with all your 5 points which you have mentioned in your post

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