How social media amplifies competitive advantage

When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition.

Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  He states that “consumer interactions with companies are jumbled together like a real-time gumbo” and to be heard and recognized, we have to be mindful of the quality of each email and status update.

Is the traditional idea of competition obsolete?

Certainly this is sound advice, but I don’t completely agree. There is an alternative perspective to consider. Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete. Maybe, if you focus on basic marketing principles very well, it actually lessens the impact of competition and amplifies your strengths.

I spend a lot of time helping people with their social media marketing efforts.  In a traditional sense, it might appear that I’m helping my competitors.  But my philosophy is, I have no competitors, because there is only one me.  I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers.   If you’ve done an effective job defining why your company is different, nurturing those points of differentiation, and using these advantages to solve customer problems, you’ll be OK.

In fact, social media amplifies my competitive advantages.

When I worked in manufacturing, I marveled at how Toyota shared its core competency — The Toyota Production System — with the world, including competitors. It realized that if it focused on intense attention to quality in a way that delighted customers, the marketshare and customer loyalty would follow.  And the other lesson — when attention to this point of differentiation slipped, it brought the brand to its knees. Social media amplifies the problems, too.

In his book Delivering Happiness: A Path to Profits, Passion and Purpose, Zappos Chariman Tony Hseih says that he needs to be aware of competitors but doesn’t focus on them as a central corporate strategy.  Instead, the entire company is driven to deliver on their core competency and competitive differentiatior: Delivering happiness in a shoe box. He even wants to teach other companies how to do it.


Certainly Zappos has powerfully used the social web to drive this authentic passion to the masses. I doubt they worry about the “gumbo” Jay talks about because if they stay focused on delivering on their brand promise, the money side of the business will take care of itself. Similarly, if Toyota focuses on core competencies, they’ll win the social sentiment wars, too.

The social web amplifies differentiation

Here’s an example of how this worked in my own small business. One of my competitive differentiators is that I’m … ahem, “experienced,” which is a polite way of saying “old.”  There aren’t many bloggers who have worked in global sales and marketing for nearly 30 years.  I also have a unique educational background that combines traditional marketing with applied behavioral sciences, hence my focus on the human side of social media.

With this experience, I am in a fortunate position to help people in a unique way.  I often go into LinkedIn forums and answer interesting questions.  I don’t worry about sharing my secrets with the competition. I don’t worry about my messages competing for attention. I just try to be me and use my points of differentiation to solve problems in an authentically helpful way.

A few months ago, a lady from California read my answers on LinkedIn and eventually became one of my most important customers.  So here was an example where my messages didn’t get lost in a competitive gumbo, it naturally allowed me to connect with a wider audience who appreciates what I bring to the party. There is no way that person could have learned about me, or my points of differentiation, without the amplification from the social web.

The most important question in marketing

Jay Baer is humble, but he has also done a great job defining and nurturing his points of differentiation in a Zappos kind of way.  Before the advent of the social web, he was an advertising agency owner slugging it out at Chamber of Commerce networking meetings. By effectively using the social web, he has leveraged his strengths to become a respected author, speaker and consultant on the international stage.  He has no competitors because there is only one Jay — he has a refined sense of what makes him unique and effectively communicates that message in everything he does.

This marketing fundamental worked for Zappos, Toyota, and Jay, and it can also work for you. But here’s the hard part. Do you really know what makes you different?

For your company, can you complete this sentence: “Only we … “

That’s not easy is it?  But if you can’t do that, you’re destined to a career of competing based on gimmicks, coupons and shouting louder than the other guy.

If you can find that wisdom, the social web will allow you to amplify that message and tell your story in a remarkable and exciting way.

The irony is that the social web hasn’t “changed everything.”  In fact it highlights the need to focus on fundamental marketing imperatives like defining your points of differentiation to a greater degree!

The social web has shifted the nature of competition dramatically for those who can answer … “Only we …”  Are you seeing this too?

Have you figured this out for your business?  Are you using the social web to amplify your brand promise are or are still trying to out-shout the competition?

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  • Anonymous

    Such lovely thoughts. I agree completely!

  • Totally agree Mark. I call this abundant marketing. There IS no competition because no one can be you. In addition by educating those around you and improving their performance you benefit yourself.Those people will bring new sources of info and tools and strategies to you and educate you.
    You ask the great question “Do you really know what makes you different?” .People need to select a niche that will offer value then give out all their best stuff for free.As you do

  • Thank you my dear!

  • What a fantastic comment Michael! Thanks for the great contribution to this post!

  • I also love the term anti Marketing. I am pretty much sure I made this one up too 🙂
    An example of this is someone wanting to sell a book. In the old paradigm they would have publishers and agents advertise it. Now the author has to go and personally engage and compliment his “competition” – the other authors in his niche. In this way their audience will see and like and take an interest in him and his book.

  • I agree with you…and I agree with Jay. I agree with Jay in that companies are jumping on the social media bandwagon and they’re doing it wrong. They’re talking about themselves and it’s losing people’s interests. But the companies that are doing it really well? They compete with the other companies that are doing it really well. Think about your own FB presence, for instance. How many similar companies do you like there? For me, I like a bunch of companies, but they’re not in the same industries…and all of those companies are competing for my attention in my news stream.

    The part I agree with you on is that there is only one you (or only one me) and giving back to the people you would normally consider competition is what it’s all about. The more you give, the more you get and that includes with “competitors.” In the sense of the word, you and I would be competitors, but I would kill to find a way to work with you because you’re smart, you’re kind, and you have just enough of an edge that you’d make me think differently about how we counsel clients. I’d rather that than keep you at arm’s length and never have the opportunity to work with you.

  • This explains everything Mark. Now I understand what that Apple post just wouldn’t cut the mustard.

    There’s no competition because there’s only one you. I’ve never thought about that before. I’m almost in shock. This is brilliant!!

  • This was a great post because with so many businesses on the internet now, it can seem like there’s no way to stand out in your niche. If we just remember that WE and our business are unique and that’s what will drive the customers, we have no where to go but UP! Thanks for the reminder 🙂

  • Great Martha. I’m glad it landed on you like that. That is the spirit in which it was written. : )

  • Smart and insightful comment Ms. D. And I suppose yes, you are my competitor, but nothing would please me more than to help you win some business or to find ways to help each other and learn from each other. In the end, we’re all in this together. Life will be a lot more pleasant and fun if we help each other and nurture each other instead of bring each other down. Of course I respect you but I also care for you and the day we figure out a project to work on together will be one of my best days of the year!

  • You made my day young man. : )

  • Hi Mark (first time visit)
    ‘Couldn’t agree more on the “most important question in marketing”. The process of defining your points of difference should be done routinely but is often locked up in seemingly daunting cliches like ‘product innovation’. The average Joe just thinks ‘inventions’ are just for ‘inventors’, when it should be thought of as an everyday staple.

  • Mark W Schaefer

    Well hello there new {grow} person! I’m glad you’re here and I’m also wild about your comment. Have you ever read Entreprenurship and Innovation by Peter Drucker? It’s one of my favorite business books. He says the same thing as you — innovation should be a continuous process part of the every day life of the company. Unfortunatley, few achieve that! Drucker is my business hero.

    Thanks so much for for joining the discussion Natalie!

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  • Well said! Why not share the pie!?

    I think your attitude makes this possible, there are people that are trying secure competitive advantages through secrecy and there are people like you that gain through collaboration and cooperation. Sounds a lot like a “win-win-win” outcome. Those I like best!

  • Thanks Reiner!

  • Just an aside point here: I like the way you introduced the LinkedIn annecdote. So much emphasis gets put on Twitter and lead generation but this is a clear example of the benefits of participating on LinkedIn.

    Your next book perhaps?

  • Cool post! Thank you!

  • I love this post Mark. I add something different than you do, and that difference is what allows us all to be able to be in the same space. No one is the same as me! (Thank God! I mean, could you imagine…) but really, what sets me apart is my willingness to go out on a limb to try new things and see what works and what does not. I bring my enthusiasm and love of life and helping others. I am glad I saw this post, it makes me see I am on the right track, thanks again Mark.

  • The way I see it, if you spend too much time worrying/focusing on your competitor the less time you have to spend on your brand, growing your business. Most business owners started their own firms partially because they believed they could do it better. So, if you do it better why waste time talking about the other guy? You do not want to ramble on about why you shouldn’t choose a firm, but why they should choose you!

  • Ah, Disqus was having a flip-out. I am not insane! Whew hoo!

    Interesting post – I loved that post Jay wrote. Here’s where I think your idea of amplification might be stretched.

    Let’s say you’re a B2B company that makes a part that companies like Ford and Toyota factories use. You’re definitely not the only company that makes the part. It’s not a part that is really sexy, and differentiation would actually be a bad thing. People just need your part, and whether it’s from you or from someone else is a lot more about quality and price than your own personality or that of your competitors.

    This is where I think the intersection between Social Media and B2B can get tough – it’s not really relevant whether you are you. It’s just about your product. So how would you use Social Media’s amplification in that scenario – where your part just needs to work, and that is all?

  • LinkedIn is a vastly under-utlized resource, especially for lead generation. I met with a VP of marekting the other day from a B2B and he asked me, “I keep getting these invitations for LinkedIn. What IS THAT?” As I said, vatly under-utlized! Thanks, Jon!

  • You’re welcome!

  • You are DEFINITELY on the right track! Hurray for you. Good thinking Nancy.

  • I recently realized that I need to work into my blog, site etc. the answer to exactly this question “Only me/we…”.
    When we were looking for a home my agent used to tell us that there’s a ‘house’ for everyone. Similarly, I think, there are clients for everyone too. The points of differentiation amplified by the social web will help us find each other. Love the sound of ‘Abundant Marketing’ (comment by Michael Q. Todd)

  • Mark, a home run indeed. I’ve been working through this concept of what makes us/me different and agree, there is no one out there like me (or you) and that is the competitive advantage…IF I understand the Only we… concept and how best to complete that sentence.

    That’s where the constant innovation comes in and the need to cultivate that Only we… concept so that it’s your mantra and reflected in all that you do. I also think that when we ‘give’ of ourselves, rather than ‘take’ and compete under the old models of business, we go much farther and build a much more sustainable business and client base. I often counsel my clients (much to their surprise) to highlight a competitor or compliment them. The effect is amazing and the benefits are two-fold: customer love increases and competition melts.

    Thank you (and Ms. Gini D down there) for giving so freely to others. You’re both {growing} an amazing community of new entrepreneurs.

  • This is a great question.

    A lot of people (probably most bloggers) would breathlessly say YES! Absolutely this person should be using social media. But I am a realist. I’ve been in enough meetings with B2B clients and received enough blank stares to know that there is a time and place for social media and it may not move the needle in every specific case. As I teach in my classes, if you are selling ball bearings to Ford you are probably not going to tweet your way to success.

    One well-known blogger recently wrote “If you’re not using social media as a selling tool in your business, it doesn’t mean you don’t know social media, it means you don’t know your business.”

    That is complete bullshit.

    Any smart comapny has to prioritize marketing and selling tools in the context of the resources, culture and competitive structure of the industry. And for many companies, social media may still be down the list, at least for now.

    However, even in this case you propose Marjorie,, there are MANY other business benefits to social media that are overlooked and wrongly dismissed by many businesses. I devote an entire chapter of the book (and the longest chapter) to this because I think it is so vitally important to understanding social media.

    So in this case, could the part sales rep use LinkedIn to learn more about her clients, potential clients and competitors?

    Could she use LinkedIn forums and Twitter as a learning tool to help her know about important trends in her industry?

    Could she make connections on Twitter that could create new career opportunities or perhaps invitations to speak at conferences that would raise the image of her and her company?

    Could she establish herself as a helpful voice of authority in her industry by blogging about industry trends, her products and services and how to use them more productively?

    So you see, Twitter and other platforms can have many, many other benefits even when the direct selling benefits are not apparent.

    Hope that helps!

  • Superb analogy Jacob. Also smart idea to make it very clear in every marketing effort (including your blog) exactly what that point of differentiation is.

  • From one “experienced” type to another, this is so on target. But, what I liked best was your comment about applying “basics”. What social media provides, in my my mind (which as you know can be somewhat cluttered), is a vehicle to apply these “basics” like never before. As an “experienced” sales type, the best way to leverage value is to determine something called “Declarative Differentiation” which is basically the ability to find out what makes your products, services and yourself unique and then find buyers where that “uniqueness” is their principle buying criteria. Social Media makes finding those “special” buyers much less of a challenge (as they tend to find you if you engage in “the conversation”)

    The other key “objection” the approach you have discussed addresses is the age old competitive issue of “price” and “value”. By applying these basics and leveraging the ability to distribute your unique value proposition to buyers who really care, competition on “price” ceases to become an issue.

    But, what is most interesting about this (because Social Media results can be measured like never before) is that proof like your statement “A few months ago, a lady from California read my answers on LinkedIn and eventually became one of my most important customers. ” actually exists. She likely didn’t buy because she read your answer but your answer lead her to you because you said something that mattered uniquely to her. Then through discussions and continued “qualification”, a deal was likely consummated. But, unlike more “traditional” forms of advertising etc., SM results can be proven, tracked, measured and are very, very real!

    So, is the traditional idea of competition obsolete, heck no! This is just a newer, better, different way to “rise above the noise”. But, the fundamentals have not changed. This is one key thing those of us who are “experienced” are uniquely positioned to see………

  • This is a wonderful comment Erica! I thnk there is also a role of confidence here. If you really can complete “Only we …” It is a liberating event. Who cares what your competitors do if you can focus on your important core competencies and uniquely address under-served customer wants and needs? Focus on what you can control and delight customers. Pretty straight-forward.

  • I’ll bet you have left 200 comments on {grow} and I think this is your best one yet Steve. Absolutely brilliant. Thanks you for sharing this valuabvle “voice of experience!”

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  • Wow, you wrote a whole other blog post for me 🙂

    I agree 100% that LinkedIn is a friendly place for everyone it seems. The group and answers functions allow you to customize the experience.

    However, Twitter and Facebook are a bit harder to sell, especially if you are dealing with an industry where there is a lot of complex engineering work going on. Hard to make that conversational 🙂

    Thanks for the great response!

  • Anonymous

    Your life/business philosophy comes through clearly in your postings. (as well as the class room) People are important, their ideas, even when contrary, have value and building community is more about giving then recieving. I look forward to be a contributing partner in the {grow} community that is so powerfully represented in the comment stream below.

  • I think you’re both saying the same thing in a different way or perhaps with emphasis on different aspects. I agree Mark, Jay has some excellent points on the quality of your message. Chef’s like to talk about the “star of the dish” – with quality messages your message becomes the star of the gumbo. Jay talks about gumbo as an annoyance, the truth is, gumbo is a delight as all the flavors meld together – collaboration if you will? So it depends on how you look at it, glass half empty or half full?
    With regards to competition a good product is no longer sufficient to sustain a competitive advantage. The key word is sustain. Companies win when they optimize the customer experience. This is where Zappos delight, and Toyota’s quality/delight come in. You have to know your customer. And I know we are smart enough to taste the gumbo and decide if we rather the sausage over the shrimp. Organizations that have an intimate knowledge of their customer: how they buy, where they buy, where they are influenced turn shoppers into evangelists. Ask Apple.

  • Wow, thanks, Jim. I think the comments here really reflect the class and intellect of this community very well!

  • Thanks for sharing your keen perspective. I agree!

  • Bravo Mark, I believe you’ve got “it”! In my line of work, those who come from their core tend to make their personal and professional life soar ; )

  • Thank you!

  • Mark, I’m going to go against my normal (that was good, and here is another point), and simple say…

    This is an excellent, thought provoking post –

    Well done,


  • : ) Thanks Josh!

  • Excellent post Mark, and thanks for the kind words. You are 100% right that social can amplify differentiation…..but only if you differentiate. Most companies aren’t doing that. It’s just coupon, coupon, funny tweet, coupon, funny tweet, coupon.

    It’s actually easier for small businesses and individuals, because we’re psychically closer to our intended audiences. Social media allows big companies to act small, and in so doing differentiate themselves. It’s just that most aren’t there yet. Some never will be.

  • Santosh Kanekar

    I believe your post is central to a lot of discussions in the board rooms esp where testosterone flows in excess.. should we focus on what-we-do-best or “benchmark” the competiton?… everyone is in the “kick the competition in its teeth” mode. But, you have highlighted the most imp point ie if you don’t have differentiation no amount of posturing is going to help.

    Luved your point that social media hasn’t changed business but highlights basic marketing principles, so true.

    What a wonderful article and love the comments it has generated!

  • Yes this is the biggest opportunity for small businesses. But they have to focus on the fundamentals. One of the reasons I’m a Jay Baer fanboy — that’s what you preach too!

    Honored to have you comment today!

  • So very kind of you to say Santosh. I love your notion of “posturing as strategy.” Oh gosh I have been through those boardroom battles so many times! Thanks for taking the time today to comment!

  • Excellent points made here. One thing I strive for daily is to make our creativity and individuality shown. As a consumer, I’m interested in the company that has something no one else does; as a part of a company, I’m interested in being that to my customers.

    Thanks so much for sharing your thoughts on this!

  • Great overview Mark. You are right when you say SM amplifies our strengths and our differences.
    I would also add that SM has changed the way we look at audiences. The old demographics approach is now void. You don’t market to 20 to 25years old white males, who earn more than 100K a year because these people are all different. Especially in their tastes for products and services and their differences show up through SM.

    Knowing our own strengths is probably a life long exercise and it takes time to come to terms with what we are really good at. Thanks for reminding us.

  • Mark,

    Wow. What a great piece! Actually read this one twice.

    To the Linkedin conversation below. Linkedin is one of the most under-utilized channels for business.
    I may not read all of my e-mails, but I sure read the weekly/daily Linkedin “updates” feed. Don’t you?

    One of our customers recently commented that “everyone seems to tweak job titles or experience in these updates” but that my feed “tells a story.” By linking and carefully monitoring my twitter feed, and then posting comments about books read, blogs (like this one), and follows…I have indirectly found another touch-point for my message/story.

    This “story” is positioned in a way that differentiates from the other updates in my customers/prospects in-box…and it is done so on a regular basis.

    Again, this was an awesome post. You’ve gained a new follower with this one…and I think you just helped me create my next blog post…

  • Mark,
    Another wonderful guiding post. My first chuckle was your line I loved, “my philosophy is, I have no competitors, because there is only one me.” But even more important is how it led later to pushing people to complete the “Only we…” sentence. That single encouragement is one of the most powerful I use every week. And there are only two reactions: (1) being able to do it (~2%) or (2) not being able to do it, getting annoyed with it, and yet realizing not being able to do it truly is a detriment (~98%).

    For what it’s worth, my only companion encouragement to your points is to make sure your answer matters! So many people don’t do the work to truly understand what makes customers tick. And they end up with “Only we provide algorithms optimized for efficient passage through routers bathed in the sunlight of angel’s tears.” Thanks for bringing the “Only we” clarity front and center for all.

    Cheers, Ken

  • So happy to see you here Tabatha. Awesome we are connecting through the blog. Thanks!

  • John, this is an outstanding observation. Thank you!

  • Want to know something funny … one the loyal {grow} community members is Joey Strawn. You read my post twice, and I read your comment twice, because at first I thought this was from Joey!

    Any way, completely agree about LinkedIn, in fact somebody from the community asked me to write about LinkedIn so I will do it soon. I am basically your personal word valet : )

    John, glad to have you aboard! Welcome!!!

  • Getting customers to answer that question is a battle but I insist on doing that upfront work. I should have included this in the original post (darn it) … but you know where the answer to the “only we” usually comes from? CUSTOMERS. When I start an engagement, 95% of the time I start by talking to customers. They are the ones who REALLY know the points of differentiation and it might be surprising.

    I recently went through this battle with a giant company I was working with. I insisted on talking to their customers and they insisted that I was wasting their time because all these VPs sitting around the table already knew the answers. Somehow I won out and now they are using those insights as the CENTERPIECE of their entire marketing strategy. Amazing what a little listening can do.

    Ken, it is always a privilege to have your observations on {grow}! Thank you!

  • Mark, wow. I think you hit the nail on the head. I am definitely seeing the need to answer the “Only We…” statement versus out-shouting the competition. I know of businesses that have fired marketing firms because they were “shouting” a little loudly and ostracizing their client base.

    Also, how is this “change” in competition different than what happened with Radio or TV? I tend to think we get so excited about New Media we want to believe that it is fundamentally different than marketing was in the past. That doesn’t mean that there aren’t new strategies or that we don’t have to change the way we approach this new medium, but the core of the strategy remains the same, and there will always be noise. The more people you choose to follow or the more pages you choose to “Fan” the more noise you will encounter. The key difference with this new medium is that now marketing is elective (and even that’s debatable) as opposed to required viewing… which leads me to agree 100% with you when you say, “The social web has shifted the nature of competition dramatically for those who can answer … ‘Only we …'”.

    Great article. I will be thinking on this one for a while.

  • I think marketing is fundamentally the same because the basic of consumer behavior are the same. As marketers we are trying to influence some behavior. The channels differ but the goals are the same, right? : ) Thanks for your kind comments!

  • Yes, exactly! And you’re welcome.

  • Twitter I’ve heard a bit about…what’s this LinkedIn of which you speak?

  • Too funny Mr. Pennington! I still get a lot of blank stares on that one!

  • Anonymous


    All I can say is I’m very happy to have somebody with your “experience” in my personal network :). You’ve brought up some really interesting points here. One of my favorite things about the social web is that gives people an opportunity to share what’s truly unique about them and showcase the things they’re good at. I honestly didn’t think there was anything I was good at for so much of my career and I hated every job I had. I think both for business and individuals alike social media amplifies a competitive advantage. One of the best things I heard in an interview with Jenny Blake from the blog life after college was “The #1 Thing that blogging has done for me is allow me to contribute to the world in a way that’s Uniquely mine.”

    I love the “Only WE” mind set. If people approached their businesses this way, I can only imagine the kind of innovation that this would lead to. You brought up something in this that really caught my attention:

    “I often go into LinkedIn forums and answer interesting questions. I don’t worry about sharing my secrets with the competition. I don’t worry about my messages competing for attention. I just try to be me and use my points of differentiation to solve problems in an authentically helpful way.”

    You have to wonder why more people aren’t doing this. Not only did you get a customer, but one who liked you for who you uniquely are and what you bring to the table. That kind of personal connection is priceless. I’m actually making a point daily to check in on Linkedin discussions and contribute where appropriate.

  • Srini, it means a lot to me that the post touched you in a positive way. Thanks for taking the time to say so. You have a ton of talent my friend. I think your biggest challenge is choosing where to excel!

  • Outstanding post, Mark. Thank-you for the continual kick in the backside. I am hosting a social media workshop in March and over half of the 100 participants have sent back my questionnaire with some version of “how can the social web help me”. You need to do the work, put in the time, participate and find your voice. You have reminded me of a few things I need to do more and one is the power of participating on LinkedIn discussions. Thank-you, sir. @knealemann

  • Ask not what the social web can do for you, ask what you can do for the social web.

    Hit ’em with THAT one Kneale! : )

  • Mark, I really enjoyed reading your post. At some point, I stopped reading it through a social media lens and just read the message at it’s most basic level. I think it’s channel/tactic/tool agnostic. I’m left thinking of one of my favorite books – Blue Ocean Strategy. Funny how, as so many [companies] clamor for attention using gimmicks and tissue-thin value exchange (red ocean), a select and admirable few seek the blue ocean where they can truly succeed based on meeting an unsatisfied need in a unique and powerful way.

  • Heather this is a beautifully-written comment and a valuable insight. It has been a long time since I read that book! Thank you.

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  • Cool post! Thank you!

  • Good for you Jennifer. Great attitude!

  • Good points. I definitely think that social media can be a great way to amplify your competitive advantage. One point I have found is that engagement has become a key player in the way in which company’s are able to buildup customer trust. By actively interacting and engaging with your customers and industry you are able to build up trust and a relationship which will help to set you apart from your competition. Some of our clients here at Dydacomp are starting to enter the world of social media and this article points out some useful tips to share with them. Thanks

  • Mark W Schaefer

    Love to hear a post helps with client activities! Hurray!

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  • Really like this article… an entrepreneur, people think I am crazy to be sooo open on the internet…..that my competitors are watching me and will find my weaknesses……

    why do most people automatically think so negatively!

    I WANT EVERYONE to know what i am doing, where I am, what my plans are – so that they can more interact with my business and help both them and me succeed – TOGETHER

    that is social media. and that is the future.

  • A brave and enlightened position Michael. Thanks!

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  • Love this Mark: For your company, can you complete this sentence: “Only we … “

    Got me re-thinking some of my half-done marketing plan. Thanks!

  • I definitly love the cartoon

    Kind regards from Germany


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