20,000 Followers. Now What?

There is no playbook for Twitter.  I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way.

I’ve written about the spirituality of the social webthe social media time crunch, and my anxiety about the velocity of change and my own social media overload.

One year ago, I wrote a post called 8,000 Followers. Now What? Since that time, I have gained 12,000 new followers … so a lot has changed!  I don’t often write about myself but it seems to connect with people when I share my experiences, so here’s what it’s like to have 20,000 followers on Twitter.

Where did all these people come from?
As {grow} continues to … well, grow, I’ve been blessed with many new readers from every corner of the world. This has directly translated into Twitter followers — about 1,000 per month and accelerating. I haven’t had any specific plan to gain followers, it has come in an organic way. If you follow me, or I see that you tweet about {grow}, I will generally follow you back.

Not only do I have a lot of followers, I have a lot of ENGAGED followers because I have aggressively culled spammers from the beginning.  So my tribe is legitimate and my tribe is awesome!

One question I’m often asked is, why do I follow so many people back … what good can possibly come from it?  Actually, a lot!  I discuss this at length in my book The Tao of Twitter, but the short answer is this: Think of Twitter followers as atoms bumping around in a test tube. The more atoms there are (as long as they are relevant to your business) the better the chance for a reaction — a business benefit!  The catalyst for that reaction is engagement through meaningful content, and the relationship is sustained through authentic helpfulness.

Business benefits of Twitter

I’m a blogger but I also teach and run a business. Why do I spend so much time with Twitter? Because it flat-out delivers the goods!  Here are a few real business benefits I realized DIRECTLY from Twitter connections in the past 12 months:

  • Invited to teach at Rutgers University.
  • Awarded an engagement to be the social media consultant for the UK consulate in New York.
  • Enabled the dozens of connections that created Social Slam, one of the premier social media events of the year (you’re coming, right?).
  • Acquired my three largest customers.

I could easily write 100 more business benefit bullets.  I have been very fortunate, but I see this same kind of success happening repeatedly for many friends and students.  Here’s the best part of all — I’ve developed deep, meaningful relationships that will last a lifetime. Not just Facebook-style “friends.” Friends you would have over to dinner!

It is poetic and sublime that my 20,000th follower has the last name of Gandhi.  You can’t make this stuff up.

What about the wall of noise?

When I wrote my last Twitter update a year ago, I was creeped out by this growing number of people following me. How would I cut through the noise?

To be honest, it hasn’t been that bad.  Yes, Twitter is mostly noise even if you do a good job culling the spam.  But I realized I had neither the obligation nor the patience to engage with a crowd that large. However, I DO engage with anybody who makes an effort to engage with me. I manage this primarily through lists, which I view on Hootsuite or Seesmic.  I’m at peace knowing that I can’t be on top of everything and respond to everybody as I would like. I know that sometimes messages are going to slip through the cracks.  I just have to do my best and hope people are gracious.

Another trend I’ve noticed is that some connections last forever but others come and go in waves. People will connect for awhile and then I won’t hear from them for a few months. So it’s more like waves of people lapping at my beach, not a tsunami knocking me over!

The economy of favors

One advantage of a large number of highly-engaged followers is that I can tweet stuff out for people and topics I believe in and sometimes it makes a difference. It’s nice to be in a position to help wonderful people.

I receive requests for favors about every hour of the day. I’m glad to help, with one exception — When I have no idea who you are!  That makes it kind of awkward. I think sometimes people feel they know me through the blog but if you have never showed up through comments or tweets, I probably don’t know you’re out there.  I “tithe” at least 10 percent of my time each week to help people in the {grow} community through phone calls, emails and other forms of free consulting.  I enjoy this … but let me know you exist first : )  If you make an effort to connect, I seldom refuse a request for help!

How many followers is enough?

The answer is different for every person.  If you run a beauty salon in New York, having followers from Australia probably won’t help you.  Nurturing targeted followers from your area is probably all you need to concentrate on.  But if your potential market is the world, then why not nurture contacts from all over?  So it all depends.

According to statistics in an interesting post in Tom Webster’s wonderful Brand Savant blog, I would be in the top one-half percent of Twitter users with this follower base of 20,000.  That doesn’t mean squat.  I know my place in the world, and here it is — Twitter doesn’t affect my marriage, my kids, or my friends. To the extent that it helps my business and my students, that is a plus.

What about Klout?

Since last year this little topic called social influence has started to make waves.  It’s easy to get knocked off center when somebody is making a report card about you. I like to compete in business and in sports but I think paying too much attention to Klout will be destructive. My Klout score was 76 at one point and the other day somebody said it was a 71. I had to admit that just for a moment, I felt competitive about that!  But that is going to drive the WRONG behaviors in me and others.  So I am blocking that stuff out and focusing on what I love — creating insanely great content, connecting with amazing people no matter what their “score” is, and being helpful.

What’s next?

Obviously you can’t plan for something like 20,000 people showing up on your virtual doorstep.  I think that I liked Twitter best when I had about 400 followers.  But when somebody follows me, I consider it an honor and I’m not going to disrespect that, especially with all the proven benefits that have occurred.  So, come on in.  We’ll be in this together and I’ll figure out a way to handle it.

Well, that’s my 2011 Twitter progress report.  What successes and frustrations are you experiencing with Twitter, and how can I help?

Illustration: National Geographic

All posts

  • Pingback: Tweets that mention 20,000 Followers. Now What? -- Topsy.com()

  • Anonymous

    Interesting read Mark. I’ve always wanted to know if having a mass following really allows a person on twitter to help? It would be an interesting experiment to try and see what the limits of a large following is – would they only be willing to visit a page or follow a person? would it translate into sales or would you lose followers the moment you tried to leverage them for a particular purpose …. It would be interesting to know how connected or involved this community is.

  • Another great post, Mark. It’s interesting to read how some say it’s not about the numbers. They are usually the people with numbers ha! But there is a quality vs quantity issue going on. If you tell clients and prospects you can help them with their web presence and navigating the digital channels, you should have presence yourself. You and I have lost count the number “companies” claiming to make all of our online dreams come true with no business acumen or footprint. With 27 years of media and marketing experience, I frankly need spend more time with some of my community, prospect more and help more new clients as you have been doing.

    As you said, it is different for each person. I think my Klout score is 68 or something like that and I have about 16,000 followers. Does that mean I’m 16/20th as good as you? Of course not. But you can have 300,000 followers but without action to help businesses or offer solutions in some way, it really is just a bunch of meaningless numbers.

  • Mark W Schaefer

    I know this sound improbable, but I do feel connected. I would say that I am probably somewhat less active than I was a year ago but this is a function of my business levels, not the number of followers. You also bring up a good point but the involvement level of the community. For me, there is definitely a cross-over between the blog and Twitter. The blog is where the community takes care of business (although we do have fun too!) but Twitter is where we socialize. Twitter and blogging are like a hand in a glove for me and I have heard other bloggers describe it that way too.

    Is it sustainable? Will I still remain active and centered? All good questions. I don’t know the answers. As I said there is no playbook for this so all I can say is, stay tuned! : )

  • Mark W Schaefer

    Superb insights Kneale. Here is the fact — numbers DO matter and anybody who says otherwise is either naive or lying. I’m not saying you need huge numbers. It really is dependent on your business situation. But as I say in my book, you should focus on having a critical mass of at least 200 followers for two very practical reasons. First, if you have less than that, Twitter will be boring and you will quit. We don’t want that to happen.

    Second, as I wrote above, the more RELEVANT followers you have, the better chances for those atoms to collide and create a reaction — meaningful, measurable business benefits.

    And BTW folks, Kneale is a wonderful marketer who I met through Twitter. We have turned our online relationship into an offline relationship and you never know where it will lead. But i learn about business just from being in Kneale’s orbit on Twitter because he is a real role model for doing It right. That is a business benefit in itself isn’t it?

    Thanks for your wonderful comment!

  • Mark,

    This is why you are who you are:

    “So I am blocking that stuff out and focusing on what I love — creating insanely great content, connecting with amazing people no matter what their “score” is, and being helpful.”

    I continue to be thankful for the friendship we’ve created through Twitter. Can’t wait for Knoxville.

  • Likewise my friend! Thank you!

  • About 2-2.5 years ago, I had a bit over 5,000 followers and was somewhere in the top 100-200 most followed accounts on Twitter. Woohoo, right? 😉 That was long before there was really much Twitter spam and bot accounts and also at a time when I was tweeting (what I felt were) hilarious and/or interesting links and anecdotes 30-60 times per day. Talk about a torrent of tweets…maybe a “tworrent”?

    Anyhoo, I got busy, lost a bit of direction, and my stream changed dramatically at which time my follower growth stalled and, from the follower’s perspective, I likely seemed a lot less valuable. As you know, it was not until recently that I made a few changes and started to grow again, and as both you and Kneale make reference to, it’s not about the numbers, but it is, but it’s not, but it is…and on and on ad infinitum.

    For me, tweepi & formulists have been a godsend. They have made it so much easier to follow, unfollow, filter, group, and so on people so that I can get the tweets I want from the people I want while also constantly being exposed to new people that I might want to strike up some level of relationship with.

  • One of the great benefits of Twitter that I have noticed already are the relationships I am starting to form with others. You are one of my favorite people on Twitter, and when I look back, I see that I have 137 followers on Twitter and have been actively Tweeting a little over three months. I have the followers I have just from being myself (because I can’t be anyone else) and trying to post useful content when I find it.

    My “approach” to Twitter has been to just be myself. I tend to think that is better than any other thing. I feel like Sally Field. You guys like me!

  • Good tips Eric. And for the record, I had no idea you were so influential. But I still think you’re a good guy. : ) Many thanks!

  • That is a solid approach Nancy. Good work. I am very grateful that i am one of the people in yoru tribe. You have been a wonderful community member here on {grow} and you just never know where it will lead : ) Thank you!

  • A few months ago I might not have got that ‘atoms in a test tube’ analogy but lately my pleasure reading has been a book on Molecular Cell Biology (a refreshing break from computer stuff) and, wow, I know exactly what you mean!

    Speaking of reactions, I just want to point out that my step son, Mike, and I have both bought Kindle versions of ‘The Tao of Twitter’ and we’re both blown away by it. I’m also blown away by how it has got Mike engaged in building a social media strategy that I think will become very successful. Yesterday he got brave enough to make his first tweet and was amazed that he immediately got 20 hits on his fitness web site (www.bestfit.ca) [note: the Trojan gift horse 😉 ]

    I’ve said this before Mark but I’ll say it again, the quality of your material and your {grow} community is a great ‘catalyst’ for the kinds of reactions that I’m hoping to create in my own SM efforts. Thanks to you and everyone here.

    Michael Keara
    The User Advocate Group

  • Yoni Yudin

    Another great article! I appreciate your take on social media and life. Thank You.

  • Anonymous

    I have my “bouts adout” Klout but no doubts about how you scored 20,000 followers. You got them the old fashioned way. You earned them with great content and engagement. It’s amazing to see the continued growth of the {grow} tribe.

  • Check is in the mail. : )

    Seriously, what an amazing and kind thing for you to say, Michael. I feel so grateful and humbled that my book has made an impact on you and your stepson. Thanks for taking the time to tell me so.

  • One of the great things about Twitter is how it polarises people. To some, it’s a conversation stream, for others an information resource, or perhaps a sales channel. Or maybe all three. Some love it, some hate it.

    I must admit that, since I don’t seem to have the time I had a year ago, I tweet less in terms of conversation. But I have arranged my favourite Tweeters [including you, Mark and indeed you, Billy] into a column in Tweetdeck and use it as a regular source of news and inspiration. I don’t always chat very much but I try to give by commenting and contributing when I do get a chance to “go out and have fun”. I think that’s the important thing – quality over quantity as someone put it below, and one of the reasons that the {grow} blog [I love those parentheses] is such a great resource.

    Mark, you thoroughly deserve your milestone, but when you hit 20k blog comments, that will be more remarkable still.

  • Well I have not yet reach the 500 follower mark (well do I need to?) but I am already wondering how many followers is best. After reading your post I do now think that “it depends!”.

    I am not looking for clients or trying to be a twitter guru but trying to interact with interesting people and find out some good tips and information about the subjects I like (social media, marketing and data management/analysis). I should say that it took me some time to re-align my following trends; after following about anyone I could find I know consider checking what they do and “list” them if I find them relevant. But to do that you need time as you can’t really figure out everyone with a few tweets.

    You clearly identified what your aims are with twitter (and achievements so far) which makes me wonder now after almost a year on Twitter what do I want to do with it? So thanks for the post it will definitely help me ponder my options and see where I am going with this nice tool that is twitter.

    P.S.: It does not take that much time to choose some people and I can say that your tweets and posts on your blog appeals to me very much as they don’t follow most of other people formatted point of view about social media. Hope you’ll keep doing this in the future.

  • Much appreciated Yoni!

  • ^^^^ Look up. ^^^^

    This man is one of the best things that ever happened to me through Twitter. He is a talent, a principled business leader, an inspiration and a friend. Follow and learn.

  • This is so ironic. I have been thinking about you and missing you. I have noticed that you have been less visible. And as one of my first and best Twitter friends you absence is noted! Glad we are still connected where we can and many thanks for the kind comment, John!

  • That is a very high compliment indeed! Thanks! You know Twitter can also just be a lot of fun! I crack up every day with something or some character on Twitter so don;t dismiss the possibility of just enjoying this crazy ride. : )

    Thank you again for your comment and kind words!

  • Mark, I got your book yesterday and I’m finding it hard to keep on track with work and not stop to read the whole book in one sitting!

    I will definitely do a review about it when I’m done…I think you should start an affiliate program for this book- I bet there’s a lot of people out there that would love to sell it for you!

    Keep up the great work!

  • Hi Mark!
    Great article. I have been following your blog for a while and I think you have great insight on social media use. I’ve recently got into Twitter (better late than never =P) and really enjoy all of the dynamic information and connections I get with it. At first I was apprehensive of it because I was stuck with the impression of the inane narcissistic “spams” in my account. But after reading your blog and your accountability article on 2/17, I think I have a great starting network and even higher quality engagement, which I agree is more important so thanks a bunch!

  • Yesterday and the day before I addressed David Meerman Scott’s post about reaching 50,000 Twitter followers. My first post was Why Not To Reach 50,000 Twitter Followers which gave 10 reasons why this many tweeps is a bad idea (oriented to engagement).

    David responded a day later to say he now has to use Twitter differently — more as a promo tool versus community-building or engagement tool. I find that sad b/c as you, my life has changed as a result of Twitter.

    Yesterday’s post was about How Do You Twitter Your Business, and the question is valid b/c everyone has a different goal. If your goal is to earn new business, fab; if your goal is to develop an image, brand, positioning as a thought leader, that’s awesome, too.

    What’s teachable about your remarkability, Mark, is how you’ve monetized tremendously with amazing business ROI from Twitter. It’s been a wonderful ride to see your {grow}.

  • Brendapancratz

    I enjoyed this, though not in business. But very inspiring.

  • Indeed I also have fun on twitter. And I am also on it to socialize with people I would not have met otherwise and enjoying it every day. I was mainly focusing on the long term use of the media and want I wanted to achieve with it.

    Have a great day!

  • The book has been an interesting experiment Carolee. When people ask me for help, it is most frequently about Twitter. But I simply can’t explain it in a 30 minute phone call. So I wrote the book!

    The response has been overwhelming, and very similar to yours — “I can’t put it down!” Which has been a nice surprise. It has also been cool to see people buying multiple copies to share with friends and clients because it’s an inexpensive way to get on-board and have an understanding of what it is about — FAST!

    As far as affiliate sales, I’m open to ideas but driving sales is not a big priority. I know that sounds really stupid, but if it sells, it sells. Just not a primary revenue stream or priority for me but to the extent it can help somebody make some money — good for them : )

  • That is SO GREAT to hear! Clearly you are starting to approach this in a mindful and rational way. Good job Rachel and thanks very much for reading {grow} and taking the time to comment!

  • My view is — 20,000 is neither good not bad, it just is. What was I supposed to do? Block people from following me? That is neither my view of the spirit of social media nor a reflection of my personality, so it happened. Other people have differing views and strategies but it works for me.

    I think you were probably among my first 10 followers. Jayme is living proof of enduring friendships and support that can occur through Twitter!

  • Glad it helped Brenda!

  • Pingback: Viral Twitter Power » Blog Archive » Twitter Followers – Twitter Apps()

  • Anonymous


    I think it’s my original article on Twitip that connected me to you in the first place, which is funny since we didn’t necessarily agree. Truth be told I don’t even know how many followers I have. But to your point I engage with anybody who wants to engage with me and start a conversation. When I interviewed Scott Stratten he told me that he had tweeted over 10,000 times before ever sharing a blog post which I found really interesting, and he said that 75% of it was actually @replies and conversations with people. Twitter is a fascinating thing to me because I absolutely hated it when I first started blogging. Now I think it’s the greatest thing since sliced bread (well sliced bread is really nothing special IMO). I’ve met some incredible people because of twitter. I’m getting free housing on Costa Rica because of a blogger that I’ve maintained a daily relationship with on Twitter. It’s led to me joining amazing tribes and recruiting followers for mine. Personally I think if people get intential about interacting with people, and letting things grow organically, somewhere along the way the reach a tipping point that which makes things really start to grow. But most people seem to worry about starting off with 10,000 followers. You can tell them “yeah, go on Fiverr and some guy will get you 10k followers in a day. Just know that none of those people will know a thing about you and you’ll get lots of spam.” Anyways, very thought provoking post. Lots of great ideas here.

  • Mark your example shows how twitter can be very effective in achieving professional goals. Why do you think then that people have not yet taken to twitter like they have to facebook? Is it because facebook encourages stronger personal ties vs. twitter? Publishing tools that resonate with a broader audience? Both and more?

    AND…How do you fit manage to fit such consistently compelling posts into your schedule? 🙂

  • Anonymous

    Everything you need to know about Mark and his success with {grow} is tucked away in this excerpt: “focusing on what I love — creating insanely great content, connecting with amazing people no matter what their “score” is, and being helpful.”

    Do that, my friends, and you can have 20,000 followers if you want ’em or you can have 20 good friends to rely upon when you need ’em, or any combination in between you’d like to have.

    In response to Mark’s closing questions re: success and frustrations with Twitter, I’ll say that I have over the past year slowly fallen completely in love with Twitter over other channels. I enjoy making new connections with Twitter, but feel that I can do better. As a gardener, I know I need to tend to those new connections more and actively nurture them or else they’ll wither as sprouts without an opportunity to blossom.

    Just tossing out helpful answers and links isn’t enough. I need to find more opportunities, on Twitter AND offline, to actually converse. I never feel more creative than after an engaging conversation with someone. That’s what I love about Twitter’s potential. It’s why my unofficial resolution in the new year was to create more opportunities to go offline to engage with my online connections.

  • I love the perspective you bring. Quantity is good, but only if it brings with it quality. I was recently having a debate with a friend about the merits of paying a third party to manage your tweets. I said no for two basic reasons: 1 – how do you measure their effectiveness? Anybody can bring numbers, but results are what drives the business; 2 – a third party won’t have the passion you have for your buisness. 140 characters already trims down what you can say and how you can say it. Pawning those precious 140 off on somebody else seems folly.

    Good job.

  • Congratuations on all of your earned and well-deserved accomplishments Mark! In answer to your now what question…

    May I suggest staying in the moment {without judgment and thought} when you begin to feel overwhelmed. This works for me all the time!

  • No problem. =) If you keep posting, I’ll keep reading. 😉

  • Mark, there’s just no holding you back! You’re the real deal and that’s what makes you the man to follow! So glad to know you! Like I’ve said before: authenticity is the key in this social media world we’re playing and working in!

  • I get about 20 new followers a day at least and they mostly unfollow after a day – yes, the new bots pop up like mushrooms after a rainy day 🙂

    But I don’t care about those. I love the followers I communicate with and we have managed to do a lot thru Twitter. And I love when someone sends me a message needing help that I can actually do something for those followers.

    I like building the following the natural way and I am not after numbers but it sure would be nice to reach your level one day and gain so many followers as you did.


  • Thanks for checking in with your perspective Srini!

  • Facebook has Games, pictures, and videos. Twitter has links, hashtags and fail whales. It’s not intuitive. It took me months to figure it. I beleive you need critical mass — maybe 200 followers — for Twitter to be interesting. Many people quit before it gets that far. That’s the main reason I wrote the book — to ‘splain it.

    I have lots of ideas. I have like 86 posts in the queue. I have no shortage of ideas, just not enough time to execute : ) I think my advantage is that i don;t wait to make it perfect. You have to publish as long as it’s “good enough” or you will never publish anything!

    Thanks Jacob!

  • A lovely sentiment Shane! Thank you. I learn something from you every time you comment!

  • Perfect advice Steve. You have come a long way in nine months my friend! : )

  • Well said … as usual!

  • Thanks Erica!

  • Thank you Mark!

  • A great approach. You will get there! Thanks for your kind comments.

  • If God can create human life in 9 months, I certainly should be able to untwist my brain in the same amount of time! Cheers.

  • Great post and lots of interesting comments. As a busy consultant I was always afraid of Twitter’s potential power to ‘distract,’ but then I just decided to engage with interesting and like minded people, many of whom are on the other side of the planet to me.
    I have no ambition to build a large following and probably never will …it’s the ability to tap into quality information and watch the conversation.
    I go for a 10km paddle about 4 times a week. It has a wonderful ZEN feel about it a well as the health benefits. It’s an oblique comparison but I now turn to the twitter stream daily for the same reason…just to relax from the ‘intensity’ of work.

    I like your comments on Klout.
    Personally I’d rather watch my bank balance go up, than my Klout score!

  • Hilarious. Thanks Steve!

  • This was really a refreshing read, and I saw it on a RT. I just became follower 20,039!

  • Pingback: Follow me on Twitter! Cool stuff there that doesn’t make it on the blog… | pakos.me()

  • I think you have a great point at how you keep peace in knowing you can respond to everyone. I have to agree with how people engage and later disappear great analogy on the waves. A lot of people are also consuming your content and don’t pop up with a comment or tweet so you are also getting your message across with very little interaction.

    I enjoyed Tom Webter’s blog on twitter statistics the other day and reading his tweets this morning I arrived at this post.

    I have many followers but with lists I keep a few individuals like Tom on the radar because they share great content.

  • Tom Webster and I are living out a new success story. I love this guy’s mind and have been following him on Twitter and the blog. I am helping to organize a national social media event called Social Slam and when I learend that Tom was attending, I was blown away. I got him a place on one of the panels and I will meet this man who I admire so much on April 13. Who knows where it will lead? That is the marketing plan of Twitter: You Just Never Know!!

    Thanks so very much for your comment today Raul!

  • We’ll try our best to keep it going! Connecting is the first step. Thank you!

  • My personal Twitter account tends to grow quite organically and I like to use it as a standard which I can compare my business account to. At the moment two of my brand’s business goals are to grow our following and increase the number of ReTweets we’re getting, of course this is difficult because as yet we’re not trading but it’s interesting to see what makes all the difference. I take a sort of Zappos approach and tweet lots of different things that I found useful and I’ve got a lot of good feedback from that. It’s no good just to tweet press release type-stuff.

    Not sure I believe in this Klout stuff. I think someone’s wealth and influence as a Tweep is dependant on how useful you find them on a personal level. There are plenty of people who still just watch. How does it take that into account? But it’s interesting to compare how different kinds of accounts are viewed.

    There’s so much good that can come out of Twitter and the connections you make. Great post Mark!

  • This is very true. But to reach all those followers and get the gigs you need one thing: To be good. And that is why you have reached all this sucess.

    I found you realistic, I like your human aspect, the way you blog, the knowledge that you share and how consistent you are. Congratulations Mark!

  • Thanks, Mark. Eh, I’m not too influential. I’ve still got a lot of spam followers 😉 probably the majority of them actually.

  • Your Welcome!

  • To celebrate your 20,000 followers, and your engagement with many of them, I have followed your commenters on this post on twitter, or as many as I was able to find a follow option. And I have ordered your book The Tao of Twitter, which will arrive from the big A on Wednesday. The reason it will arrive on Wednesday is on the comment I left on The Social CMO blog 🙂

    Anyone I missed, please connect with me and let me know how to follow you, that is if you are interested?

    Cheers @CASUDI.

  • Awesome idea Caroline! Thank you! And thanks for ordering the book!

  • This post is so refreshing. I just tipped the scales at 2,400 and I’m not angry, flummoxed, overwhelmed, upset, or freaked out. I’m just astonished!

    However, to read a lot of posts, you’d think that every new follower is an albatross. Bloggers somehow become old whiny grandmothers when they get a lot of followers.

    “Ogh, how can I make with so many responses?”

    “Oh no, all of these people, they want the good information from me.”

    “Oh the goodness, people now are asking of me the questions and it’s so much time!”

    And so on. I’ve never given these kinds of posts much weight because, in fact, they annoy me. If you are happy to find success in Social Media, you HAVE to be happy about the people who follow you, because a large percentage of THOSE people are the ones bringing you success every day.

    Your post takes my hypothesis and plays it out on a larger scale, and I am relieved that what I believe holds true no matter how many followers you get. Thank you for treating your followers as the people they are, and for being awesome yourself.

  • First, may I say that that “flummoxed” is such a wonderful word. I simply have to find a way to use that in a headline!Thanks for this very grounded and rational approach Marjorie. My observation is that many of these whiny bloggers need to grow up. They do not see themselves as leaders and the honor and responsibility that comes with the fact that people look to you for guidance.It’s like the pro athlete who acts like a baby and then cops ” I don’t want to be a role model.” Well, tough — you are. I think many bloggers need to step up to the plate and act like responsible adults who only got to where they are through the people they regularly abuse. .Thanks for your kind words!

  • You make a good point. Flummoxed really should be headline material more often. I’ll try to work on that too 🙂

  • I called it first.

  • OK. You use it first, but I get credit for the inspiration. Shake? 🙂

  • Just today I was thinking about starting my own blog. Im still trying to figure out what I will blog about but that could take sometime. In the mean time I have created a twitter account and it is very entertaining when following people and celebrities. Im sure you can vouch for the usefulness of twitter as a networking tool and if only used for that it is a great resource.

    My thing is, can twitter be used to profit? Is it right for ANY business. I think not. A mortgage company will rarely see any return on investment.

    Sigh, at this point, we may as well start a city called twitter and throw those with 100+ followers in a building by themselves. Slavery.

  • Read the book. Seriously. You ask great questions but the reason I wrote the book is because I can’t answer a question like this in a comment, a coffee or a lunch. One of the things the book focuses on is expanding your mind about business benefits. Of course there can be money involved but that’s not all … by a long shot. Get a copy of The Tao of Twitter and all will become clear. : )

  • Shake. It might be awhile but I will find a way to work it in! : )

  • You are amazing. How do you get TIME to reply to all comments? Nice blog. Lovely font & I love that your posts aren’t long yet they are insightful.

  • Responding to comments is an acquired skill : )

    it’s kind of like this. Growing up, I was taught that if a neighbor brought you a gift of cookies, you never returned the tin empty. I view every comment as a gift (well MOST of them!) and it just seems to be polite to engage with these amazing folks and acknowledge their contributions. Thanks for the question, Christine!

  • Klout is bad, PeerIndex even less reliable, and true, you can only slap hands with the front row. In Twitter, though, for most of us, support those who “get in” – rather than thanking you for the RT or blog comment, those who reciprocate.

  • Pingback: 37 Top Marketing,SEO And Social Media Blogs You Should Read As Serious Marketer | BloggerJet()

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details


Send this to a friend