Turn the beat around. Let’s blog upside down

I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  Here are the three biggest beginner blogging mistakes I see every day …

1) Blogging upside down.

When most people tell a story, it’s linear. There is a beginning, a middle, and an end. Problem is, people who read blogs have ADD.  They are not going to wait until the end to get to the punchline. You have to give them the punchline first and THEN tell them who, what, when, where and why.  Turn your blog upside down!

In journalism school they used to call this “burying the lead” — making readers work for the main point of the story.  Most blogs can be improved by wiping out the first third of the story.  Have the courage to put your blog under the knife.

2) Length matters

I have a theory about building a blog community. You have to earn the right to go long.  The more credibility you have, the more time people will stay on your blog. If you are just beginning, new readers are going to give you just a few moments to make your case — if you’re lucky. If you’re Malcolm Gladwell, you can write 10,000 words without a care.

Respect your readers and their precious time.  Get in, make your point, get out.

3) Grab them hard

Headlines are the most important part of a blog. Without a scintillating, compelling, tweetable headline, your hard work will never see the light of day.

Here is a bad headline: “My biggest blogging challenge.”

Somebody set the alarm to wake me when it’s over.  It might be a GREAT blog, but the headline is just a snoozer. Plus it can’t be easily tweeted. When you use the word “my” it will look like it is the tweeter’s biggest blogging challenge, not yours.

Headlines are among my biggest struggles too.  I’ll work hard on a post and then have no idea what the headline should be. I tend to give myself a headline deadline. At some point you have to push that publish button and get on with your life.

Today is a perfect case study.  I could have gone for the obvious “Three Ideas to Make Your Blog Better.” This would have been a safe bet and it would have received a lot of tweets because when you put a number in the headline, it’s usually a hit. But I just hate settling for the ordinary. If you’re going to commit to providing insanely great content, eschew the obvious. Take some risks.

I was captivated by the “blog upside down” notion.  Then this little rhyme got stuck in my head, “turn the beat around” — which sounded like a disco song. So I found a disco picture to go with it.  Is it insanely great? No. Honestly, it doesn’t even make sense. But at least I’m trying to push it out there just a little bit further!

Here’s something I think about.  If headlines are so important … maybe we should write the headlines first? Anybody do that?

How are you working through these obstacles?  If you had to add a fourth item, what do you struggle with? Join the blogging boogie in the comment section, won’t you?

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  • GT loves ellipsis adnet

    Interesting points. I agree that most of the blogs suck big time! Even mine! (NeverEndingThoughts dot com); and I owe it to the problem that a new blog faces when there are more than one writers working on the blog and some are not as good as others.

    I think most people have gotten into the habit of saying things and cluttering the web just because they can.

    Here are my thoughts:
    1) Yes, “beating around the bush” never works. People don’t have that much time to stick around; not even on yahoo or facebook! … they scroll and surf… even if you’d have lot of good content on your website, they’ll probably surf around quickly… and that’s natural… think of newspaper… do you read every single bit of it? so why should you read someone’s blog end-to-end? … The only way to get out of this situation is to keep it short and concise.

    2) I take example from good news paper stories. People love stories. But again they need to be short and to the point. Think of good news paper stories. They are not longer than three paragraphs. They talk about “this happened, and that happened, and that’s how it is”. As simple as that.

    3) Pictures definitely do the magic. But don’t forget to put “alt text” so that “poor” Google (pun intended) is able to scan your images and index it along with your pages.

    4) If you don’t have good material to write, simply add value to someone else’s blog (like I’m doing here). I could have simply gone ahead and dumped this text into my blog… but then what’s the point of having duplicate sources… Tim Burners Lee did a very noble job creating  the web… It’s our responsibility to keep it clean 🙂


  • I almost always write my headline first.  You must grab readers by the lapels and pull them in.  Writing short is better, but writing short is hard.  When writing, less says more.  Think Hemmingway.  Good post!

  • Steven Burgess

    Love, love, love, did I say LOVE…..I LOVE THIS ! Thanks mark

  • Mark, this advice is pure gold. One mustn’t lull one’s content to sleep!

    Is it a coincidence that ‘B’ and ‘G’ are both in the word “BLOG”? In the words of the immortals, it’s all about “Stayin’ Alive!”

  • Anonymous

    This is an excellent post….the suggestions are helpful and do-able.  The funny thing for me is that I am a walking “sound bite”…I have headlines rambling through my head all day long.  My problem is a.)by the time I get to my computer, I have forgotten that “cool” headline or b.) I have an awesome cool headline and no content to go with it…sigh  I had been writing headlines that were very boring and definitely not eye catching despite the sound bite dialogue going on in my head only because I didn’t want to be too “out there”.  Recently, I have been trying to change that up a little on my two sites and, thanks to your post, I will step farther outside of the box with my headlines to see if I can grab some more viewers….thank you!!

  • This is one of those posts where I’m sure people will comment and add more to it. Reading it, however, I’m challenged with adding anything that would help. There are two kinds of guidelines – fundamental and cosmetic. The fundamental guidelines are the absolute to-do things. The cosmetic are the little things that help the fundamentals look better.

    It’s kind of like playing Euchre (big midwestern card game, favorite of mine), the rules are really simple. The strategy and execution is really hard.

    I have nothing more to add. But I bet this is the first time someone has mentioned Euchre on your site!

  • One little trick I like to use is to write before I read.  We all do a lot of blog reading each day, but I find that if I do my own creative content first, I’m less likely to be influenced in a certain direction (even subconsciously) by the day’s other blogs.

  • Well said GT.  The alt text for the picture on this post is, “Mark Schaefer is a dance dance dancing machine.”  That’s an important niche for me.  : )

  • Mark, I “amen” two points in particular: 1) Post length is earned. I walk around with a subtle sense of guilt all day if my posts go over 250 words. Haven’t quite earned the right to go over yet, and should probably pare them down further. 2) The “erase your first paragraph” rule cuts through the crap and makes a legitimately better reading experience. Thanks again!

  • Hemingway indeed.  He would have been a great blogger. Faulkner would have sucked. : )

    Thanks Harvey!

  • Love the comment back Steven! Thank you very much.

  • Oh that is hilarious.  Where were you when I needed you? : )

  • My technique is to capture all those headlines in WordPress each day.  Then when it is time to blog (and I do set aside time to blog each week) I have a set of ideas.  Keep those headlines.  They might strike you as blog-worthy a year from now!  Thanks for the great comment!

  • I believe you’re correct.  Great Paul.  Now I will become a Klout “influencer” of obscure Midwestern card games, just you watch.  : )

    BTW, I’m delighted to see you back in the comment section. I’m sure you’ve been busy with the new job!

  • Wonderful advice Rosemary!  I’m probably in the extreme category on this right now. Due to my work schedule I have done very little blog reading in about 6 weeks. I miss it but at the same time am also in the middle of a creative frenzy!  I think there is something to the point of stepping out of the echo chamber.

  • Awesome Josh. Glad that struck home for you!

  • New job crazy. I’m slowly getting back into the game. Very slowly. It’s all about organization and time management. Okay, insert joke here:

  • Well…
    Long or short you best give what you have got. Maybe later your readers or someone else will dig into it and find it worth the time to read.
    upside down is interesting, gonna read the BBC a bit more carefully and see how they do this.
    Headlines, Picture, content = beginning, middle and end.
    Content should indeed have beginning middle and end.
    So that’s my long and short of it.
    Thanks Mark for keeping the topics broad and well worth the visits to this blog.

  • I know I don’t come across as often as I should to comment, Mark, but guess what pulled me in today… your headline and image in my Reader. Ha! I’m a disco FANATIC. Oh, I guess I just came up with one of the 8 things @arikhanson:twitter  might want to know about me… or not… 😉

    1: I thing @extremelyavg:twitter  is the king of blogging upside down. Not specifically in the way you detail it, but he has a great way of mixing up his posts – terrific writer. I’ve done this successfully sometimes, others, not so much.

    2. Length does matter, but I’ve seen that if people like a post I write, they don’t care how long it is. Some of my longest posts have the most comments… and some of the shortest ones do too. Go figure. What I’m learning is that if I’m taken by an idea or point, to just write it… and ideally write it at least a couple of days before it publishes. That gives me time to go back to it, edit, add images (I love doing that), etc.

    3. Headlines are really, really tough. Just as you capture your headlines in WordPress, I do that too, or at least an idea/main points. I’ve been using the Editorial Calendar plugin for a while, and really like it. The other thing I’ve been doing is making notes when I clip stuff to Evernote; that way, even if I forget what I originally came up with, it’s been captured somewhere.

    For a fourth, I’m going to add using emoticons in posts. We all use them when we comment (see above and below), post on Twitter, Facebook, etc. – but IMHO if you (speaking generally, not to *you* specifically) have to use a winky face to get your point across in a blog post, you need to write better. I see posts that are full of great content, and then there’s an emoticon (or several) in them, and I go, “Oh dear.” There are very, VERY few people who can get away with this, again IMHO… and I’m not one of them!

  • I love this Mark! Now I have that Vicky Sue Robinson song stuck in my head! LOL

    “Burying the lead” is something that i have been trained not to do – I think for the most part I make my point right away. I also only blog about one thing. This also makes it easier to edit. Anything that is not relevant to my post gets cut.

    I keep my posts VERY short – today’s post is 280 words. My shortest is 200. I can blog longer, but most times I get in and get out. Certain bloggers do write long, but I am not one of them.

    Now, I just need to get my blog onto a self-hosted domain.

    This is a great resource for someone just starting out Mark. I will share this one for sure!

  • I really like headlines, but I do think mine are often odd. Not dull, just odd. I’m a new blogger, though, so maybe I’ll get better with time.
    And I’m pretty sure I’m guilty of burying the lead. Sigh.
    Incidentally, Herman Melville would be the big loser in a best blogger competition…

  • Thanks for the dissenting view Billy.  I think where you are in the maturity of the blogging process influences some of this. 

  • Superb commentary.  The number one piece of advice I give to bloggers is to write a post that ONLY you could write. That means calling up that courage, that emotion, that is the only true point of differentiation.  Agree with you 100% here Shonali.  Thanks for this amazing comment — a blog post in it’s own right!  : )

  • Thanks so much Nancy.  Sounds like you’re on the right track!!

  • Hmmm …. Meville or Faulkner?  A tough call. A worthy nomination!  Thans for your contrubtion today!

  • Just a quick note about headlines: don’t go too far out with them. I’ve read dozens of posts with promising headlines and the content doesn’t match the headline genius at all.

    The “upside down” here, by the way, is actually very clever. Inverted pyramide…

  • Mark,

    They say that things come in threes but I tend to go against what “they” say so I’m adding a number four.

    4. Share the love – many bloggers create exceptional content that doesn’t get the attention it deserves because they don’t share it with the world. Tweeting the link is a good start, but the power comes from putting it in as many places as possible. The first thing I do after a post is published is submit it to a variety of bookmarking sites and social platforms. It expands the reach significantly and introduces my blog to new readers.

  • When I started a blog for a non-profit I’m working for (www.blog.managedministries.com), I started by writing out about 50 or so titles. It helped me see the possibilities of what topics I might write about and what unique directions we could go. As for writing good titles, I loved @copyblogger:twitter ‘s tutorial series on writing great titles: http://www.copyblogger.com/magnetic-headlines/ They have some great tips and ideas for creating “magnetic headlines.”

  • You asked if anyone ever writes headlines first, and I’d say we sometimes do. My sister @KymberlyFunFit:twitter  and I are still working on cutting down on length, but we definitely come up with some headlines that crack us up so we go with them. My 4th point would be to ask your readers what they’d like to see less or more of. They’ll answer honestly if asked in that way.

  • Gregbohrer

    Great post… good advice as always… Every find a new twist on “putting a number” in the headline? It seems so trite – but it does work…. thanks again.

  • GT loves ellipsis adnet


  • Erica Allison

    I love your additions and thoughts here Shonali! I agree with you on #2.  I strive for shorter posts, but often I go long and the comments reflect that.  I also like to write them quickly adn then sit on them for a day or two to tweak and edit as needed.

    Now, those emoticons…I have been guilty of using them and I have to admit, I feel the same way you do about them.  Little too ‘school girl’ for me and a good reminder to work on the point of the post more!


  • Ugh. Every time I hear advice as good, simple and direct as this I feel so convicted. My mind immediately races to justify how I’m different and why the rules don’t apply to me. The fact is, even if I’m blogging just for blogging’s sake (a major move back to corporate life is on the horizon for me, thus I don’t think about my blog in terms of a business builder…and I really never have) I need to go back to these essentials that I know to be true.

    Thanks for turning it upside down…or right side up…it’s all great advice!

  • Oh no Mark I laughed loudly when I read “Saturday Night Tweeter”!

    Otherwise – thanks. I needed it.

  • Mark,

    (Numbers to separate the thoughts).

    1. I’m of the belief that if your writing is captivating, length will not matter. This comes with a number of caveats though.

    Nobody likes rambling.
    Superfluous words suck.
    Avoid abstractions.
    Don’t be conceited (read: don’t try to sound smarter than you are).
    Don’t hide the point of the post. Repeat it. Over and over again.

    There are too many requirements for lengthy posts, aren’t there? Writing short posts is the safest bet, but be wary of leaving your readers hanging with too many questions or a lack of understanding. Write what the post demands.

    2. Blogging upside down is a storytelling technique. A very good one. But it does have its exceptions. In my last post, I started with a story rather than the punchline. Originally, I did write the punchline first–however, it didn’t flow.

    Flow trumps convention. Every time. 
    Again, it’s the “Write what the post demands” advice. One ability I think every reader has is the ability to recognize a good flow and a bad flow. Use that ability as a writer.

    3. Writing well is difficult, isn’t it? For every rule, there are a dozen exceptions you must consider. It becomes impossible to keep track of everything.

  • Totally agree. If you write the same way every time, it would be boring. And of course there are exceptions to every rule. But if new bloggers followed these guidelines they would be a lot more successful I think, in general.  Great advice, Shad. Thanks!

  • Sometimes I get carried away : )  But that’s what makes it fun!

  • A new job?  Good for you!  Do tell!

    I’m glad these reminders resonated with you. Thanks for taking the time to let me know!

  • I’m not sure there is an answer for it.  It just works. @jaybaer wrote the definitive post on this subject. He reviewed all his top posts and almost all of them had a number in it. As they say, the numbers don’t lie!  It is a hackneyed technique but it does work.

  • Well said.   I actually did a blog “customer survey” a while back.  Probably should do it again! A good idea. I learned from you today. Thank you!

  • Great contribuition to the discussion Ashleigh!  I alos use that “50 headline” idea with new bloggers (although I usually settle for 25).  Great links and you blog looks great. Thanks!

  • That is such a very important point Debra. i don;t have that discipline as much as I should. I put it out there on Twitter and that’s about it.  I am not the poster child for good blog promotion but have been fortunate with the organic growth despite my failures! : )

  • Ha! Funny.  Over-selling headlines huh?  I suppose that is a risk.  It’s a tricky game isn’t it?  It’s like writing great ad copy.. Very hard work.  Nice to see you here my friend!

  •  I build my community around me. I am not writing for you or for anyone else. You read my blog because you like my writing. You read my blog because the topics resonate with you.

    I don’t have time wherewithal or energy to try to be all things to all people- so I simply don’t. Some of you will buy into what I do and some won’t. I don’t care enough to change

    Maybe that is a bad attitude. Maybe that prevents me from reaching the next step, but I don’t think so. It works for me and that is critical. You can’t last at this game unless you love it or earn significant income from doing it.

  • Cindy l Home Grown Fun

    Helpful stuff! Google indexes my WordPress titles pretty quickly it seems and to avoid getting 404s when I tweak my titles I keep the URL blog title the same. But there can end up being a big difference between the two titles when I finally publish (after it’s dawned on me for example, that the neato title was hiding in my post). So it’s always great to have the title baked before starting the post. I’m still learning how to streamline the process.

    ah ah ah ah stalin alive, stayin alive!

  • Anonymous

    Well, that just saved me a few bucks in blog consulting AND I get an ear worm to boot! Thanks.

    The three points are great. I know I’m guilty of of being too long sometimes and not getting to the point fast enough.
    Like most great advice, it takes repetition to make it stick.

    As for grabbing them hard (ok, what’s with the subtext here – upside down, length matters, grab them hard?), most times I write the headline first to help me focus. However, a third of the time, I end up changing it because I’ve gone on a different tangent.

    Now that I have this groovy advice I guess I should put on my blogging shoes strike a pose.

  • Anonymous

    Dang – knew I should’ve hung around journalists more and poets less! Excellent post, one that leaves me hoping fervently my long-form-buried-lede blog posts turn into exceptions that prove the rule.

    One reason I keep coming back? Your deft use of humor in the service of a lesson. (No, not “daft” – deft!)

    Slightly on overload (ending my current gig this Friday, starting a new gig on Monday, W00T!) but had to drop by and say thanks for the inspiration and tweeted font joke. Sent some back ‘atcha!

  • You. Are. Awesome. Mark. :)))))

  • My problem is that I can’t write them quickly… not usually, at least. Also – and I don’t know if this holds true for everyone – I have to “see” the words in my head before I can put them down on paper, er, the keyboard. At least some of them; once I do, then I know how the post will go. Is that weird or what?!

  • business growth

    LOL! These could be right as in my own opinion,I may not read the whole story as long as I got the idea of that whole story..

                                                              by: business growth

  • Travolta sharing. Classic, Mark, and made me laugh.

    Good points all ’round. I do complex ideas on my blog, so I do struggle to keep the length down.

    My solution, for better or worse, is to start with kind of “glossary” posts that can then be used as building blocks for the ultimate point. Not sure if it’s working, but it’s the best I’ve come up with so far.


  • Was gonna add that.. good headline, yes; bait and switch then under deliver, no.

  • I have written my headline first, used it as the opening line of a post  – when I thought it clever enough. I too struggle with them, do I worry about SEO, will others ‘get’ my sense of humor, etc. Coming out of mass comm j-school, your #1 tip is on the money. Many a time I’ve done the cut and paste with my intro and conclusion, ended up flipping them. I try to be short per your #2 tip, don’t always work. I use section breaks, headers, graphics to cheat a bit there. 

    Which I think is my #4 tip: as in print design, white space is your friend. People scan, they won’t read a big blob of text and words. Use bolder section heads, bullets, numbers, indents, graphics to give a blog post flow, maybe mix in a tiny splash of color. Don’t over use them, be strategic about it. Example: don’t overdo the returns, make every sentence its own paragraph but when you do have a really good line, let that point stand out alone. FWIW.

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  • Thanks Mark! I appreciate you checking it out. I’m working on trying to bring in more traffic and posting more consistently. But it can be difficult because it isn’t part of my full time job. Do you have any thoughts on what I should focus on first or how I might achieve both?

  • Hi, Mark! I agree with your 3 points, specially the third one. I do a lot of research daily (its part of my job) and many – many – times the headline promises a content and the text delivers another one. I really hate when that happens because I feel like I wasted my time and I usually get so mad at the blogger that Im very likely to do not read any other of his/her posts… headlines must be creative enough to attract people but it also must indicate what kind of content you are sharing.

  • Love it! You have described me to a tee! Time to change my daily routine around…on the topic of turning the beat around. Thanks Rosemary 🙂

  • Bob Herbold

    Some terrific advice here and also in the comments section. I like the idea of “Blogging Upside Down.” 

    Has anyone here had success with bookmarks sites such as Digg, reddit etc.? 

  • As the lead blogger on a blog that’s gone from nothing to 5,000 hits a month in a little over two months, and one that’s designed to be read, I echo these sentiments. The upside down comment is particularly relevant, because many reading blogs don’t want to read too much beyond the headline.
    John Heinrich, Chief Mentor
    American School of Entrepreneurship

  • I do write headlines and fill them into my WordPress Editorial calendar. I can move them around and  edit, delete or add. I can move something if a better idea pops into my head or breaking news forces a change.

    Every once in a while I will write a headline like I am a headline writer at Cosmo Magazine. I also tested this out. Last year, when writing about the value of transatlantic cruising, one entry was titled “Repositioning Season is at Hand” and the very next week was titled “The Benefits of Switching Positions.” The content was EXACTLY the same save for some keyword modifications. Wanna guess which entry got twice as many views?

    A mentor of mine echoes what you wrote. He likes to say “Be Bright, Be Brief, Be Gone.” He also stresses that my readers don’t care about me, they want to know what is in it for them. However every once in a while, I will share one of my personal passions and break my own “rules.”

    Great piece Mark!

  • Love this!! Great comment but Chuck, I’m ahead of you on the Cosmo thing.  Check it out! Learning from Cosmo: My fresher, sexier blog http://bit.ly/7oiozX

  • Love this!! Great comment but Chuck, I’m ahead of you on the Cosmo thing.  Check it out! Learning from Cosmo: My fresher, sexier blog http://bit.ly/7oiozX

  • We need to know your secrets!!! Nice success story!  Thanks for your contribution John!

  • Honestly, i don;t mess with them.  Occassionally I get seom traffic from Stumble Upon but most of theses people just click and leave.  I have not found a replacement for hard work when it comes to building a community (as opposed to “traffic”).

  • If I could write the post over, I would include your point Natalia!  Very key isn’t it?  You can’t jeopardize trust. Thanks!

  • You are a gem Davnia. You constantly add so much value to this community and this is a great example. Great honesty and wisdom. Thank you SO MUCH!!

  • Somtimes I get punchy with the pictures.  Keeps it lively : )

    Very good insight Peter. It is difficult to keep complex issues short. I have been burned by this when I over-simplify and then people think it’s incomplete. Just have to strike a balance. Thanks for contributing!

  • Yes, I enjoyed those jokes a lot and tweetd back that you are fast becoming my Twitter favorite!!  Intellect + wit = Intellitwit.

  • Oh geez. I guess I could have had some subtext there. Wonder where my mind was when I wrote the post?  I thought it was disco but maybe not!

    I actually like your posts, have not noticed a length problem but I’m not a consistent reader since June — way behind on blogs!

    Be sure to post that picture of you in your blogging shoes!

  • Yes, that’s a good point.  I never change a title after I publish. Thanks Cindy!

  • No, I think that is the right attitude. I worte a post on that very topic. If you don;t write for yourself, you won;t have fun, you’ll get bored … and eventually that will show.  You have to write for yourself. Counter-intuitive but true. : )  Thanks Jack!

  • It depends on your goals. Blogging is not my job either but I recognize it is core to my business marketing so it just can;t be an after-thought. My ad budget is zero. Basically my business comes off the blog.  So with that goal in mind, I have to be pretty committed to it.

    To bring in more traffic, you have provide insanely great content, do it consistently, and build the community one reader at a time. I don;t think there are any shortcuts! Let me know how it goes for you!

  • One advantage I have is that I was a journalism major.  I use to have a prof give a deadline to write a sotry and then scream at us so we would learn to write under pressure. I can still crank it out pretty fast.  It’s the re-writing that really takes the time! : )

  • Anonymous

    Very good post with some excellent blog tips. Get to the point. Use a headline. Etc.

    I also invite your comment on my blog. http://www.fearlesscompetitor.net.

    Jeff Ogden, the Fearless Competitor
    Find New Customers

  • neha MSW

    Haha!!! For an infant in blogging, I don’t think I have gone this far to think about my titles. I write my titles first depending on what I want to write about. Like yesterday I had facebook status: “Decisions, Decisions…only if we didnt have to take them”. I kept thinking about it and I wanted to write a blog on my decisions recently so my blog title became “Decisions, Decisions…and Relaxation”. So for me it just all comes in the moment of thought. 


  • Great feedback especially for a novice. Certainly my takeaway is to focus on my headlines!


  • Thanks for commenting today Corri!

  • I like that approach — especially if it produces a great headline like that one! : )

  • Thanks for making me aware of your blog Jeff. A sad thing about success on the social web is that it works against the very engagement that makes you successful. I used to religiously check out every reader blog and today that is simply impossible with the many thousands of people who read {grow} every day. It’s fun seeing more people enjoy the content here but I’m sad that I can’t be more supportive of every person.

  • Christina Denman

    This is probably obvious, and even though most blogs are informal, check grammar and spelling!!  I can’t give someone credibility if they misspell words and have no sentence structure :).

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  • Good addition!

  • Anonymous

    9 times out 10, I will start blogging with my headline, or title, in mind. There’s a ton of discussion about the 80/20 rule, where only 20% of your reading audience will make it beyond your headline, which has inspired me to write sexier, more direct and captivating titles. But – that comes with some enormous responsibility. You can’t oversell and under deliver. Content has to be just as dynamite as the title.

    Great thoughts on the inverted pyramid notion of writing. My hope is that the reader will stick with me through the end – but, if they don’t, I’ve shared my most important thoughts first and the rest is just icing on the cake.

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  • Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

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  • Jennie McKelvey

    Headlines are hard! But I write first then headline so I don’t wind up with a mismatch between headline and content. That can lead to demerits for false advertising!

  • Christine Webber

    As usual you have hit the mark! I am living proof that what you have just said works as I read your blog because the headline attracted me. I don’t have time to read many blogs so they need to ‘jump out’ at me as this one did. Great work as usual.

  • I hear you on that! Glad to hear you are blogging!

  • I love it when a plan comes together!

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