7 ideas to turn PowerPoint slides into social media marketing gold

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you!

Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts:

1. Populate Slideshare

When I teach my classes to experienced marketers, I am always surprised to learn how many people have never heard of SlideShare.  This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations!

Quick story to illustrate the power of this platform. Before a class one day, I uploaded my presentation slides to SlideShare so the students could access them later. Within an hour, the slides had already been viewed 150 times — none of the views were from students, because I had not taught the class yet!  It’s free, it’s fast, it’s flexible and there is a premium option that allows to you to collect detailed analytics on your views. Do it.

2. Spice up a blog post

You need to have some kind of entertainment value in your blog posts to keep people’s attention these days. One of the easiest ways to do this is to mix up the media you use. If you have a PowerPoint slide deck that you want the world to see, why not embed it in your blog post?

I’m not a techie kind of guy but even I can do this!  One of the sharing options under each SlideShare presentation is “embed.” Copy this code, paste it in the “HTML” view of your blog editing platform and voila! You have a great multi-media blog post.

And keep in mind, you also have the option to share other great presentations you find on SlideShare.  This is an easy way to find excellent content and spread the social media love to somebody who has created something great.

3. Embed in LinkedIn

Did you know that you can display Slideshare presentations in your LinkedIn profile?  This is a simple and effective way to show what you can do to prospective employers, clients and business partners.  Why not include a compelling description of your business or a captivating graphical resume? Here is how PowerPoint presentations show up on LinkedIn:

4. Create your art

I’ll let you in on a big secret. You know those funny illustrations I include with my blog posts? I don’t use PhotoShop. I have used PowerPoint to create every original illustration I have ever used!  The latest version of PowerPoint has rich photo editing capabilities for the blogger on the go. I don’t have a whole lot of time to create these blog post graphics.  I need to whip something up in 10 minutes or less. The ability to manipulate art, add text, shapes and other objects is perfect for the busy blogger.

The illustration below shows how I used some fo these tools to create a recent blog post graphic:

5. Make an eBook

What is an eBook any way?  Is it a book?  Is it a brochure?  Some of the best eBooks I have seen are simply enhanced Powerpoint presentations.  PowerPoint is an ideal format to combine content with interesting graphics and illustrations in an effective and inexpensive way. My free blogging eBook was originally created in PowerPoint.

6. Integrate social aspects with traditional marketing projects

I’ve been thinking about ways that companies can get content to move virally within an organization and certainly PowerPoint has to be a key ingredient. Think about leveraging a PowerPoint presentation to connect with customers in a number of ways. Let’s say you have created a helpful PowerPoint presentation to teach people how to save money with one of your products. Think about what you can do to leverage this deck within a social media strategy:

  1. Post it on Slideshare. Shorten the link on bit.ly so you can track all clicks to the link.
  2. Embed the SlideShare post on your blog
  3. Have all sales employees highlight the post and bit.ly link on Twitter, Facbeook and LinkedIn updates
  4. Use the presentation link to be helpful (not “salesy”) in Q&A forums like Focus, Quora, and LinkedIn Group Discussions
  5. Embed the presentation in your customer eNewsletter
  6. Encourage your sales team to use the link to be proactive in helping customers with this value-added content

7. Create premium content

One of the cool thing about SlideShare is that you can make the presentations private.  This way, you can easily create exclusive VIP content that requires a password to your most valuable customers and business partners.

What is the most creative way that you use PowerPoint?  Why not share some ideas in the comment section? Thanks!

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  • Anonymous

    Good old Powerpoint. Personally, I prefer Keynote on a Mac because it just makes things look smarter, but the principle still applies: bad presentations cannot be saved by software alone. The visuals need to support the speaker, not repeat him/her. I always think that if you want to give the audience a written record of your message, it is best done by a written piece, designed for that purpose. The ppt deck is there to lift/illustrate/enliven/clarify the presentation as it happens. However, I appreciate your point about putting presentations on SlideShare as a content distribution method: if meaning can be derived from the presentation without the speaker on hand, then fantastic.
    All the best Mark
    John

  • It really becomes two channels doesn’t it?  I use very few words on my slides, which would render many presentations useless on SlideShare. Something effective on SlideShare becomes a boring live presentation. Good point John!  Thanks for commenting.

  • I think I need to upskill my PowerPoint skills!  Thanks for the inspiration Mark.  Great post, as always 🙂

  • Thanks Mark.  The “I’m not a techie guy” rings so true with me. “Not” with a capital N.  Ha !   I appreciate this info.  Very timely.  I am working on my main ppt, trying to add slides and pics, delete, make changes.  Wow.  Really like the basic setup, but it needs work.  I plan on looking and researching this post.  Always had someone else do this stuff.  Time to get busy.

    Thanks again for all you do to help others.  Great stuff.  I know you CARE.

    Al

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  • Thank you Mark for sharing this very encouraging, informative, and timely post today! 

    I’ve had PowerPoint on my hard drive “for years,” and until today have never considered this app for “creating…art.”  

    Thanks to you, my plan is to stretch my creative muscle in this direction; since my SlideShare presentation “How to be invaluable and remarkable to decision makers” currently appears on…

    > the intro website page

    > LinkedIn 

    > Wednesday’s blog {for guests, and readers who are waiting for the latest post}

    Stop by, your comments are always welcome…

  • Refreshing uses for powerpoint, helping me get over the ‘death by powerpoint’ of a corporate environment where very little skill goes into their preparation or delivery – the important thing is still in the message, get that right and it will shine in whatever media.

  • Great post today Mark!  My blog today is about an upcoming presentation I’m making on using social media as a job search tool.  http://wp.me/p1LHj0-3L  I’ll be sure to share it on my blog and LinkedIn profile using Slide Share.

  • Gp

    You still can’t make me like PowerPoint presentations but you’ve made me like them more.  Good content Mr. Schaefer.

  • Mark, I can’t find the PowerPoint of this post…

  • Super ideas, Mark. We’ve been using YouTube videos, but I like this simple approach, too — I look forward to trying them.

  • Good suggestions. I’d never heard of SlideShare either until I began investing a lot of time in social media. 

  • Wow, you used powerpoint to edit those photos? That didn’t even cross my mind!

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  • Great post!  Love the bullet image.

  • Thanks for this very kind comment Al. I’m so glad you found this useful!

  • Feel free to share that link Dr. Rae. I’m sure lots of people owuld be interested in that. Thanks!

  • Oh that is another whole topic : ) PowerPoint kind of gets a bad rap, but really it’s a very useful, intuitive tool. Thanks for commenting Sarah!

  • Very cool Arthur. Sounds like you’re really going for it. Great job.

  • Ha!  You made me snort.  Thanks for the fun comment!

  • I’m all about getting more bang for your buck and leveraging content in new ways! Thanks Jennifer!

  • It’s a fantastic resource. A great place to start.

  • I’ve revealed my secret weapon!!! I just don’t have time for a lot of fancy editing. My illustrations are pretty crude and PPT does the job just fine.. Thanks for stopping by Jan!

  • I amuse myself. Sometimes I amuse others too! : )

  • If I can do it, anybody can do it, I’m allergic to HTML.  Go for it Merrin : )

  • Hey. I’m supposed to be the funny one around here! Seriously, I could be using these tools a lot more myself! : )

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  • PowerPoints are great, but it certainly is a gift to create entertaining yet informative ones that have just the right information, since they cannot be supplemented with audio as in a real presentation setting. Just starting to repurpose our own content in slides, thanks for the encouragement!

  • Siwoooo

    Hopefully you have the rights to the images you are using.

  • Thank you Mark!  You are very kind to make this awesome offer. 

    Of course… I’m interested in making the various links that the SlideShare presentation appears. Here they are…

    > the intro website page ~ http://tinyurl.com/724blg3

    > LinkedIn ~ http://tinyurl.com/723d6cl

    > Wednesday’s blog {for guests, and readers who are waiting for the latest post} http://tinyurl.com/ycbmgra

    Stop by anytime, your comments are always welcome…

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  • Mark, this couldn’t have come at a better time. I’m in the process of building a LOT of decks right now for multiple things. This bit of advice definitely helps!

  • Paola Devescovi

    Great post Mark! I must say I really like PowerPoint: I don’t have the latest version though. I think I should get it now that I’ve seen what you have done with it!

  • I upload all my presentations to Slideshare and have done for some time. Not only does it make it easy to share, saves trees (no handouts to print) but has also got me out of the occasional sticky situation as I can run presentations straight off the Slideshare site 🙂 

    Oh, and I use the photo editing tools in PowerPoint quite a bit – have also been known to ‘save as image’ and use in other places too!

  • JIT as usual!  🙂 

  • Anonymous

    Mark, you are so adept at making new media easy & accessible to pretty much anyone! It’s a real talent and why I think so many of us respond to you! Thanks for another cool tool!

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  • Love the idea for a resume on LinkedIn. Love it! Thanks Mark.

  • Ana

    Thanks Mark for these great tips!! I thought i was one of the few that still use PowerPoint which is a little old school. Love the idea of creating an ebook using PP!!! 

  • We’ve been a fan of Slideshare.net and slideshows in general for some time now. Love it! (That’s one of the reasons we feature the ability to embed slideshows in the press releases published on our site.) What I hadn’t thought of, however, were the photo editing capabilities. Super cool! I feel a night of tinkering around with PowerPoint coming on… LOL 

  • Awesome Samantha. Actually, you can record presentations on the latest PPT version too. Might want to check that out.

  • Either I buy them (I use iStock Photo quite a bit) or they are in the public domain like old art or movie stills.  I try to be careful about that.  

  • Supah.  I love it when a plan comes together : )

  • The newest version really has some tremendous features.  Good luck Paola.

  • Really great tip. I like that idea of using SlideShare as a back-up system — and the price is right!!

  • Ha!  It’s funny how I use my super-human mind-reading skills! : )

  • Truth be told, I am usually just lost and bump around until I find something that works. No master plan : )  We are ALL students in this space!

  • I have seen some pretty impressive PPT resumes come across my desk. Also give employers an idea of what you can do creatively.  Hope you are well and recovered from your fall!

  • Yeah I am kin of addicted to some legacy PC software although I use a lot of Apple products. You know, it works for me and that’s what counts! : )

  • Feel free to show off some of your tinkering if you have a link. Would love to see what you come up with. I just do crude editing because I just dont have too much “tinker time!” : )

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  • Margery

    Mark, that first slide is the absolute best! May I share it (with attribution, of course) when I talk about how to design slides?

  • I’ve just started to use SlideShare. It has been nice to put more content out there. My main disappointment is that I have to “redesign” the deck to not use animation. I do not go crazy with animation, but I do think it enhances the slide deck presentation…especially if someone is watching it afterwards like a silent film. The animation can serve more as prompts.

    I also recently did a slideshow where I was showing “what not to do” in slide decks, and I had CRAZY animation in there. Slideshare will not convey that message.

    Haven’t thought about embedding in a blog post yet…I’ll think on that one, so thanks Mark

  • Ha!  Of course.  Most of these graphics are born at 1 a.m. in a hotel room somewhere. I just get a bit punchy at times and often wonder if people get it : )

  • Ha!  Of course.  Most of these graphics are born at 1 a.m. in a hotel room somewhere. I just get a bit punchy at times and often wonder if people get it : )

  • That is an excellent point Brian. I have been caught up on that too. Really stinks to have to make those changes.

  • That is an excellent point Brian. I have been caught up on that too. Really stinks to have to make those changes.

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  • Gifford Morley-Fletcher

    Great post Mark! I still believe that slideshare is one of the best-kept secrets that isn’t secret at all. I still find people give me a sceptical look when I include slideshare as an important tool, but I continue to try to convert them. As for powerpoint instead of photoshop… I love it!!

  • Surajnaikin

    No doubt the article is great, but it was equally great to see you replying user comments – thanks 
    for sharing, sorry Facebook too like 10 minutes to connect or else you could have seen my comment 10 minutes earlier 😉

  • Diane

    Great post!  I haven’t read through all the comments yet but I take client’s powerpoints, turn them into individual jpg pictures and insert them in a video creation program, add some background music that suits the presentation OR use a program like Audacity to record voiceover audio and voila – a video is made!  Another great content generator to share…

  • Tom

    Can’t believe you didn’t mention Slidecasts. The ability turn your presentations into automatic, downloadable webinars is a great way to leverage PowerPoint.

    @TomMartin

  • Margery

    Thanks, Mark. Sadly, so many people don’t get it. They’ve all drunk the PowerPoint Koolaid. Keep up the good work.

    Can the issue of Slideshare and animation be solved by converting the deck to a video?

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  • Great article

  • The free eBook to which you refer above was created in Adobe Illustrator, not Powerpoint.

  • I originally created it in PowerPoint and it was transferred to Adobe my friends at MLT Creative. Thanks for pointing this out.

  • Great point Tom, thanks!

  • Love it. Great addition to the list!

  • Interesting issue with Facebook. I regard comments as a valuable gift of intellect and time. I feel compelled to acknowledge those gifts. Thanks for your kind words!

  • Great to see you in the comment section Giff! Hope you are well.

  • Yes, but of course that takes more work. And I don’t want more work : )

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  • With so many social media options avail, I find myself investigating and expanding to other “up and comers” only to confirm what I already knew; well established social media sites like SlideShare are not easily replaced with “up and comers”. The Audio feed is a GREAT Tip Mark :: thanks!

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  • Definitely some great tips. I suggest exercising some caution with number 4 though. Making your own art is one thing but there’s a gray area between what is your art and what is someone else’s art and it’s best to err on the side of caution.

  • I agree, Keynote is way better than PowerPoint in my view, although Powerpoint has been playing catch up in its recent versions. Like you with Powerpoint I turn to Keynote to create artwork in preference to just about every other tool out there. It is fast, nimble and has some stunning effects, that, to me, are easier to access than the equivalents in Powerpoint. And using it brings a smile to my face whereas using PowerPoint used o have me tearing my hair out.

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  • Paul Makam

    OK, I find your article of 15th Nov. on “7 ideas to turn powerpoint slides to turn social media into marketing gold and I am very interested. I have several slides on tourism I want to share on my blog at http://www.aspiretourism.com. So how do I embed this slides and make them become marketing gold” as you said. default6948 {“method”: “validate”, “params”: [], “id”: 1, “jsonrpc”: “2.0”} default6948 {“method”: “postAsGuest”, “params”: [“Paul Makam”, “[email protected]”, “”, false, null], “id”: 2, “jsonrpc”: “2.0”}

  • sonal

    Thanks for such great tips, surely i m going to use them….starting from slideshare to ebook 🙂

  • I’m glad it was helpful. Thanks for letting me know!

  • Qitactics

    Very insightful. I’ll adopt your strategies. I’m still starting my business

  • Cool. Thanks for taking the time to comment.

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  • Jrendersr

    Thank you for sharing this invaluable information

  • You’re welcome!

  • Globalsocialbuz

    Thank you for this great article…

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  • Great ideas that i never thought of. Maybe because I am not really a Power Point user. But I know a couple of people who will like this. Including my ex-boss.

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  • Jeanne Lee

    This is great thanks for the ideas! i have already created a powerpoint presentation that i would love to turn into an ebook…but how do i do that? does it involved software or do i just save the slides as a PDF? would love some advice on how to turn my slides into a finished product

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  • kristie

    Great PP info…found about 48 hours too late for a Dr. Rogers #snhusmm project. Thanks anyway!

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  • SlideHunter

    Hi Pauline. The idea of backing up slides on this kind of services is great. I have used another alternative http://slideonline.com to host our presentations and make them visible to anyone. Moreover, we have added the packs and examples of our PowerPoint templates and then embed the slideshows in our site.

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