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It remains one of my all-time favorite case studies to demonstrate how you can move the needle and create some buzz — even when you have no marketing budget! Nathan also contributed a guest post last year with some of his guerrilla marketing ideas.
Although Nathan and I have been friends fro two years, I didn’t get a chance to meet him in real life until last week. It was a thrill to meet one of my favorite inventive marketers and I thought I would share our discussion, and his latest guerrilla marketing ideas, in this short video. I think you’ll enjoy it as much as I did!