Four Easy Ideas to Humanize Your Brand on the Social Web
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]
I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned […]
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your […]
Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales […]
Why are the “social media elite” ignoring us? The answer may surprise you!
We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]
I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him […]
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]
Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by […]
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