Are you ready for Return On Influence?

We are on the cusp of a marketing revolution.  And it is being led by YOU.

Dozens of companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter and Facebook each day and grading your ability to create buzz.  The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how!

And while this innovation is producing revolutionary opportunities for influence marketing, it has also resulted in the most divisive and controversial conversation on the web today.  As I observed this intersection of business opportunity and personal loathing I thought that somebody should write a book about this.

So I did.

Return On Influence is the first book to explore the new world of Internet power and how brands are identifying and leveraging the most influential bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This book is unlike any marketing book you have ever read and features:

  • In-depth explanations of the surprising new sources of online influence — and how they can work for or against you!
  • Interviews with more than 50 industry experts including tech blogger Robert Scoble, Influence at Work Author Robert Cialdini, Klout CEO Joe Fernandez and Azeem Azhar of PeerIndex.
  • Practical, actionable tips to increase your own personal power and online influence.
  • Exclusive insider access to Klout, PeerIndex … and their customers.
  • A first-ever look at a brand’s view of the Klout data that we can’t access.
  • A special foreword by Lee Rainie, Director of Pew Research
  • Never-before-seen social influence marketing case studies.

Your Klout score is only the tip of the influence iceberg. Return on Influence blows open the Klout controversies, dives into the underworld of Internet cheating, helps you determine your own online power, and looks deeply into the future of this significant marketing trend.

Important brands like Disney, American Express and Nike are clamoring to master this new marketing channel and reward the new buzz-makers — the Citizen Influencers — with trips, merchandise and exclusive events. Everybody has a voice now and becoming influential no longer requires movie star looks, a degree from Harvard, or political power.

This is OUR time. This is YOUR time.

This is the time of Return on Influence.

My book launches at SXSW in March but is now in pre-sale through at a special introductory price that is 1/3 off the cover price. Anybody who buys the book before March will also receive a special edition 30-page eBook, The Insider’s Guide to Klout, when emailing a proof of purchase to [email protected]

Over the coming weeks I’ll be passing along additional insights from the book and the story of writing it, which was an adventure all its own!  Here’s a new website with a glimpse of the book’s content:

If you’ve enjoyed {grow} and connecting with me, please consider buying my book, contributing a review and letting me know what you think about the work.  Many thanks!

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  • Anonymous

    Let me start with Happy New Year Mark. I just pre-order the book at Amazon, well i think march 16th  is tomorrow right ? 🙂

    So Looking forward reading your book. I will agree with you in general about online influence and the needs of measuring. Social Influence Marketing case studies sounds really interesting, as you point out there is not many avbl. on the market if any. 

    So Again Congrats, by the way really like the yellow cover.  

  • Looking forward to reading this Mark. Just requested that your publisher put the book onto the Kindle (shipping to Thailand is a *bit* expensive). From what I’ve seen you can’t pre-order the Kindle version of a book. So I’ll just have to wait for it to be released, but I won’t have to wait for it to be shipped 🙂

  • Congratulations for writing a new book and good luck with it

    Kind regards from Germany


  • Congratulations, Mark! I’m so excited for you to finally get your book “out there”. I can’t wait to read it – I know it’s going to be great! Here’s to a stellar 2012!

  • Rosemary

    I just pre-ordered so I can get it “hot off the griddle!”  Congratulations and I can’t wait to read it.

  • I know you have been quite the vocal critic of Klout Jure and I’m glad to see you embrace the opportunity to see the insider’s view. While I devote an entire chapter to the problems we have all seen with the system, I also think the variety of case studies are going to blow people away. Thanks for ordering the book Jure!

  • This is a book right in my wheelhouse.  Looking forward to a great read on Influence Mark, and congratulations.

  • Yeah, this has been a real learning experience!  No pre-order for e-versions — who knows why.  I have learned to be humble through this process and not ask “why?”  : )   Thanks for your support Robert.

  • Thanks, 

  • Can’t wait for you to see it.  It is a book that will turn some heads I think! Very proud of the final product.

  • I’m sure you’ll enjoy it. A lot of meat to the book and a really fun read too.

  • Thanks for your support Rosemary!  I’m sure you’ll love this. It’s so interesting and I also think you will find that it is fun to read.

  • Honestly, this should be in the wheelhouse for every marketing professional. I think one of the things the book demonstrates is that this new capability to identify and nurture “Citizen Influencers” rapidly, inexpensively, and massively is a revolutionary development.  I think you will love this Steve!

  • This is awesome, congrats Mark! Will it be available for iPad? 

  • Billy

    There is a ‘Want Bunny’ in this book for sure!
    People want influence and klout no matter if it’s online or offline, and I bet that lots of naysayers will want to read this book with a view to naysaying some more. I bet that there are going to be lots of people who read this book looking to learn how to get more influence. It is what we all want.
    I look forward to reading this, since I think that this is going to be as defining as having a credit score.
    Congratulations Mark on getting this out and about for the rest of us.

  • I use to say “It is nice to be important, but is more important to be nice” Reading this article made me think of that.

    Can’t wait to order my copy on Amazon and read this book. Congratulations Mark!

  • Joey Strawn

    SO excited for you, man. I can’t wait to get my hands on this book! Looks like someone’s getting another UnReview! : )

  • Are you ready for Return On Influence? — absolutely!!!

    Congratulations Mark, looking forward to receiving my copy  ~Rae

  • Jay Baer

    Congrats. Can’t wait to read it!

  • I’ve learned asking “what?” and “how?” works wonders Mark :

  • Congrats Mark, it’s sure to be hugely popular.
    The title is perfect!

  • Yes, it is being published by McGraw-Hill and will be available worldwide in all formats.

  • There are always naysayers but anybody with an open mind will enjoy this book and learn something! Thanks Billy! 

  • There is something to be said for that, but I just saw an article today showing research that rude people are seen as more powerful than polite people. Oh well. Look forward to meeting you in 2012 Luis!

  • Oh that unReview was one of my highlights of 2012!! Can’t wait. 

  • The art department at McGraw Hill did a first class job with this. The inside is very attractive too! Thanks for the support Dr. Rae.

  • Thanks. You are one of the stars of the book of course! 

  • Thanks Bernadette!  I’m sure you’ll love the book! 

  • My pleasure Mark!  Wouldn’t mind having “The art department at McGraw Hill…” on my team.  “…The inside is very attractive too!”  looking forward to reading, and seeing “the inside” with great anticipation…  ~Rae

  • Congrats on the new book Mark! Look forward to checking it out!

  • Congrats Mark – and cheers to making 2012 the best year ever : )

  • I have to get my hands on this book! I received the mailer the other day and tried purchasing it until I saw the shipping fees equivalent to the book itself :S 

  • Erica Allison

    Congrats, Mark! I’m looking forward to reading it! 

  • Congratulations Mark. Just looking at that cover and its title I can tell this is going to be a good one, specially coming from you. Can’t wait!

  • I guess that is right for certain people. Anna Winthrop and Alec Baldwin may be a good example, but they were celebrities first.

    Looking forward to meet you this year too Mark!

  • eBook : ) 

  • Many thanks. As I immersed myself in the subject it became more and more fascinating. I think this intellectual enthusiasm and energy shows up in the book!

  • Very clever Mark.  Having grown up in the biz school world of sometimes sickeningly trite and uninteresting acronyms and buzzwords, I find this one quite compelling.  And your timing couldn’t be any better — I know Klout went through a rough patch (PR-wise), but I just saw something this morning speculating on their third round being led by KPCB, who also participated in the second round.  So, smart, immensely connected and influential people are still pouring money into it.  I look forward to reading your book when it comes out.  All the best for 2012 and beyond!  It’s been good to get to know your work a bit via Triberr.

  • Can’t wait to read it 🙂

  • Going through this very process, I know what a big deal this is. Congratulations!!

  • Thank you dear friend.

  • Can’t wait to debate it with you!!!

  • I think this book will be distinguished because it will be the first piece about Klout that was not written on an adrenaline high! : )   If you cut through the emotion, there is something very interesting going on there. They are being rewarded by investors and by the biggest brands in the world. We need to pay attention.

  • Hey Mark… Congrats my friend. I’m about to purchase the book. Going to shoot you an email in a second with some SEO advice.

  • I don’t know why but I am immensely happy and proud to see your continued success. You were one of the first people I followed, and I immediately succumbed to your warm heart and sharp mind. I will NEVER forget the opportunity you gave me.

    I continue to be your fan!!

  • Zanthiie

    I shall have to await the Kindle release too 🙁
    But congrats on the release of such an exciting book! I can’t wait to read it!!

  • Got it. Thanks!

  • Very nice of you to say Prince. Many thanks for your support along the journey!

  • Congrats! Mark. I look forward to reading “Return on Influence.” Thanks for including me in the book. 🙂 

  • Congrats Marks, cant wait to read it. great topic

  • OK,  I understand I cannot pre-order the Kindle version, so I will just have to wait, and place the order later. However, since I can’t really have you autograph my Kindle, I have pre-ordered the hard copy and plan to bring it with me to Social Slam.
    Congrats on getting this one finished–what an accomplishment! I have never written an entire book before, just textbook chapters. But I can certainly imagine how proud you must feel to have created a “baby” that appears so original, robust and comprehensive in covering this subject matter. Can’t wait to read it.

  • Congrats Mark! Looking forward to it! I am sure it will be a great success.

  • This really is a big deal.  It was an enormous effort to be honest with you. But the end result is something I’m really proud of!  Thanks for your support Alice! 

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  • Anonymous

    Super cool – and if you’re around ATX for your launch at SXSW, ping me and I’ll buy you some BBQ! That said, lovin’ the title, and it must have tickled my synapses in a peculiar way…it brought Chick Corea’s Return to Forever to mind.

    That most ephemeral of qualities, influence…and yet it can last, if not forever, than at least over generations. Folks that don’t rank in Klout, like many in the street during the Arab Spring, are living influence in ways that transcend marketing needs and ROI considerations.

    You always give me food for thought! Now back to my day job, then my night job, and then perhaps to check out your Table of Contents… 🙂

  • We definitely need to get together at SXSW! BTW, Love Return to Forever!

  • Casudi

    I haven’t read your book yet, but will download it to my FIRE tonight. It appears you have written the replacement  for Dale Carnegie’s  book “How to Win Friends and Influence People” written in 1936. Well, I hope you have have a successful eighty year run, just like that other book!If I download tonight I bet I’ll be reading all night.CHEERS

  • Mark – Since you come from a research background, I’m really interested to understand your take on this.  Case studies on the importance of social influence marketing are interesting, but there has been a firestorm  around the use of the phrase “return on influence” when it’s seen as dumbing down pure ROI (return on investment) practices. 
    (See the rapid conversation in this HBR Blog Piece )
    Can’t wait to dive in, and I’m sure you’ll generate a ton of buzz and conversation with this.

  • Casudi

    My mistake ~ I’ll have to wait. Maybe I’ll order the book instead of the Kindle version as I can see this being helpful, showing it to clients. Though very different focus (of course) to Dale’s book, I really hope it has the equivalent  run and success.

  • Excellent!
    Are you making it available on Kindle?
    -I am trying to keep my library digital these days if possible…

  • Yes, it is being published by McGraw Hill in all formats.

  • Was away for a bit, so checked this out only now. Look forward to the read. Congrats Mark!

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