HGTV Interactive VP explains SXSW strategy

I had a chance to catch up with Vikki Neil, Senior VP & GM of Interactive Marketing for Scripps Networks, and discuss her strategy for the network’s first-ever SXSW event.The network practices what it preaches and renovated an old bar from top to bottom and from inside-out just for this conference. They’ll be using the space to host nightly events and concerts throughout the Interactive and Music festivals in Austin.In this short video, Vickie explains her strategy and how it ties into the launch of a new HGTV digital property.

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details


Send this to a friend