Where in the world is Mashable?

Click here if you can’t view this video interview of Lance Ulanoff of Mashable.

The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor Lance Ulanoff as its new editor in chief in September.  Ulanoff is the former Editor-in-Chief of PC Magazine and SVP of Content for the PCMag Digital Network.

I caught up with Lance at the Samsung Blogger’s Lounge at SXSW and was surprised to learn that this was the veteran’s first SXSW experience. He was gracious enough to take some time out of his intense schedule to answer a few questions for the {grow} community about Mashable’s place on the tech journalism scene, his passion for using social media for social good, and the latest tech developments that have caught his eye at SXSW!

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  • Rosemary

    Did you ask him off-camera about the CNN acquisition rumors?

  • It’s fun to bag on Mashable since it’s basically the National Enquirer of digital marketing, but their content is timely and useful when it comes to keeping up with all the important platform changes and news. This guy seems to have his head on straight, good for them! 

  • Askaaronlee

    I had the same question too. 

  • Actually that news came out about 12 hours after i did the interview.

  • I think it has its place, and hopefully will be improving under Lance!

  • I’m sure you must be regretting the interview time, as if you would have done it after 12 hours then you must be able to clear the rumor. 🙂

  • Pingback: Best of B2B Marketing Zone for March 12, 2012 « Sales and Marketing Jobs()

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