Christopher S. Penn talks social proof and marketing basics

Click here if you are unable to see this video interview with Christopher S. Penn.

I had the great honor of recently meeting Christopher S. Penn, one of my great intellectual heros on the social web. We were getting into a fascinating conversation about online influence and I said “Wait! I need to record this!” So here it is!

In this interview, Chris talks about some new perspectives of how stacking “social proof” on the web snaps together in people’s minds.  Social badges might even be showing up in offline office situations, as people begin to collect them like merit badges. He also discusses some interesting perspective of how analytics are like martial arts.

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  • A fantastic conversation between two of my favorite social media minds. The idea that Christopher presents about heuristics informing social influence is a very interesting approach – still trying to wrap my head around the practicality of something like that. Very excited to hear about his new book as well! Thanks so much Mark – phenomenal insight (as always)!

  • terrific interview. It reaffirms the notion that social online conversations are going to a strong social signals. Conversations are more implicit about people’s linkages and will offer a more reliable picture of an individual online activity than retweets or likes.

  • Many thanks for your comment Jim.

  • Great point Abdallah. Thanks for contributing to the community.

  • Pingback: Social Proof Works: Here’s Why. | @aseohosting()

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