New program focuses on non-profit digital leadership

rutgers university cmd

In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it.

Rutgers University is offering the world’s first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov. 12-16, 2012, at the Rutgers Center for Management Development (CMD) in New Brunswick, NJ.

This program is going to feature some blockbuster content:

Social Media Strategies

  • Build deep citizen-centric relationships and enhance your organizations online presence through the latest tools, techniques and Social Media strategies

Mobile Engagement

  • Discover the powerful reach and exciting advancements in mobile technology including geo-targeted notifications and augmented reality

Emergency Management and Social Media

  • Leverage digital media in the event of an emergency and integrate social media channels with public input into the system to develop and improve real time response rates in crisis situations

Digital Transformations and Leadership

  • Understand the theory behind Social Media and how it represents a radical shift from traditional communications

Economic Development – Socialnomics

  • Explore how to utilize Social Media to promote economic development, tourism and redevelopment.

Privacy and Security Issues with Social Media

  • Examine the concepts of privacy and security in the field of Social Media

Listening Channels in Social Media

  • Master the use of listening posts and online analytics to monitor, engage and empower the new digital audience

Social Sharing of Video

  • Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news

ROI Measurement of Social Media Strategies

  • Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns

Online PR Strategies

  • Analyze how traditional press releases differ from digital releases and how to optimize and track online results.

Building your Social Media Toolkit

  • Explore tools and tactics such as micro blogging sites for “real time” updates such as weather related announcements, snow removal, delayed openings and more: Improving constituent services and relations with Social Media

Community Engagement

  • Develop a vibrant and connected community of constituents through Social Media channels

In addition, three New Jersey corporations will participate in the first day of the program by presenting real-world “cause marketing” case studies. These corporations collaborated with the non-profit sector or public sector on missions aligned with their corporate strategy and goals.

There is an all-star line-up of faculty members preparing this program including CK Kerley, Glen Gilmore, Mike Moran, Rob Petersen and Greg Jarboe.

Space in the first Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public Officials program is limited. Contact Rutgers CMD immediately regarding discounts for non-profit organizations, corporate sponsorships, and Rutgers alumni. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.

If you’re a leader in the non-profit space, i hope I’ll see you at this innovative and exciting program!

All posts

  • Interesting ! I’ve got several requests of late to talk about this on my podcast :=) I’ve actually arranged an interview this week. So many of us in this space are talking for B2Bs and B2Cs; it’s great that Rutgers are doing something to address this.

  • Hi Mark. Sounds like a great program. Let me know if I can help you in any way. We have handled the social media for a dental organization called The Crown Council which has raised over $30 million for children’s charities over the last decade. http://smilesforlife.org I also teach social media marketing at the MBA level at BYU’s Marriott School – I greatly admire you and your content, so let me know if I can help.

  • Maybe the leader of the program would be an interesting guest for your podcast. Let me know if you’d like an intro Jon.

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