Five ideas to rebuild your personal brand after a move

rebuild your personal brand

By Barbara Fowler, {grow} Community Member

Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start!

1) Facebook, LinkedIn, Pinterest

  • Send a note to all of your Linkedin contacts, telling them about your move. Request help in getting new contacts in the new location. An interesting observation — Some people who you are close to don’t respond at all while others who you can’t entirely remember give you great contacts. Don’t judge anyone, just appreciate those who reached out and remember this in the future if you are asked. Pay it forward.
  • Join local Linkedin Groups. For example, in this area, there are several local LinkedIn groups like Charleston, South Carolina Professionals and The LowCountry Business Network. Reach out to them to ask for advice and recommendations. Find related groups on Twitter.
  • Do a search of your target market in the local area. My target is CMOs of mid-sized companies so you can use Linkedin search to find them.  You can’t find everyone on Linkedin unless you have connections in common but if they are in one of your Linkedin groups, you can reach out and ask to connect.  Again, ask for advice and recommendations, don’t ask for business. Do the same on Twitter.
  • Look for Alumni from your University. I happen to have gone to a couple of universities: Wittenberg, Wake Forest and NYU and I looked up local graduates and reached out. Many responded and were willing to meet.

2. Business Organizations

  • Look at the organizations you are currently in. Determine if they have a chapter in the new location. If so, reach out. If not, see if one is needed and think about starting it. I belonged to several groups in New Jersey: ACG( Association for Corporate Growth), MENG,(Marketing Executives Networking Group), and Vistage ( An organization designed to help CEOs of mid-size companies grow their businesses). The local Vistage chairperson has asked me to join his group and has given me a lot of valuable counsel.

3. Community Organizations

  • What organizations are you involved with now? If you are active with a charity or university, reach out to your contacts there, ask them to send a letter to chapter contacts in the new location. Draft the letter yourself to make it convenient for them to send and to highlight what you want them to share. Look at the Chamber of Commerce, Rotary. Lions Club and groups like that.
  • Do members of your target market belong to these groups? If so, join and become active. If not, look for other groups where your target market is active. These could be church groups, volunteer groups, neighborhood groups. Do not join the group unless you are interested. No one wants to meet someone who has only joined a group like this to get business. But when you have interests in common, you can make good friends and connections over time.

4. Events and Publications

  • Subscribe to the local business journal and local newspapers. Check their websites for events and activities. Often, people make the mistake of going to events for people just like them and hoping for business. Go to different events targeted for your potential clients. I went to Knoxville and attended Social Slam and met Rosemary O’Neill, who sat down with me, shared her experiences and asked me to write a blog post on the topic. Charleston has a harbor and so had a world trade event recently. There was a technology event last weekend. Go, check out the booths, see if you can volunteer, be there, meet people.
  • When you read the periodicals, check for people you want to meet. Keep a list of them and ask others you meet if they can introduce you. For example, if one of your target markets is professional service companies and you are meeting a lawyer, have a list of several accountants, lawyers and other professionals. When you meet your lawyer, share the list, tell him or her you are planning to contact them and ask who they might be able to introduce you to-then ask for people similar who aren’t on your list yet.

 5. People You Meet During Move

  • You meet a lot of people when you move, including mortgage brokers, real estate agents, real estate repair people, home inspectors etc.  Make sure everyone knows what business you are in and ask for their help. My real estate agent helped. My mortgage broker added his support. The man renovating our house gave his advice.

Has it all been successful? I have been here two months and am making rapid progress. This is a work in progress. I am meeting people and working hard. However, with this move, I was effectively able to use Social Media and the Internet. It makes a big difference!

barbara fowlerBarbara Fowler is a CMO and Partner with Chief Outsiders in the Charleston, S.C. area. Follow Barbara on Twitter at @barbfow50 or on Linkedin

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  • Hi Barbara, a great selection of tips here. I have never had to move far from my hometown but can appreciate that social media, online connections and resources can make the whole experience of maintaining a personal brand more manageable.

    I especially appreciate the comment regarding LinkedIn contacts and not only relying on close contacts, this rings true when sharing information and inviting discussion, it’s not always those that you know that engage first. 🙂

  • Thanks, Barry. I have moved a lot and social media/ the internet makes it so much easier. My LinkedIn contacts were great. Do you know anyone in SC I should meet?? The key is to always ask.

  • No problem, I am in the UK so probably not much help regarding contacts in SC 🙂 heheh

  • I love the UK. We used to live in Warsaw and spent many weekends in London.

  • Barbara, great post! And I’m not just saying that because you’ve made me internet famous for 3 seconds. Seriously, though, lots of people make a big move with no strategy for re-integrating, and I’m inspired by the way you’ve rolled up your sleeves and plunged in. We’ll get Charleston on the tech map one way or another…

  • Hi Barbara, this post is great and so timely, because I am moving, too! This time I stay local though, only a mile from the old house to the new one. As you know, three years ago I moved from Italy to Maine, and Social Media definitely helped me to stay connected with my family, friends and former colleagues in Italy and also making new connections here in the US (not only in Maine). Social Media turned out to be vital also for my parents and parents in law, too, who never used a laptop, email and internet before and who were forced to learn everything from scratch. I taught them in one week everything they needed to know about the Internet, email, Facebook and Skype and they are doing great and made our departure a little bit “easier”.

    Regarding my personal brand, I am exploring more the Social Media arena here in Maine, and attended recently one of the Social Media Breakfasts that are held once a month in Portland, which offers a great opportunity to meet local professionals and businesses engaged in Social Media. Good luck in Charleston! South Carolina is in my wish list!!

  • Hi Rosemary, great to see you here! 🙂

  • Pingback: Five ideas to re-build your personal brand afte...()

  • Linda, you are a natural networker. I was amazed at how many people you met at the conference where I met you! Please visit.

  • I agree. And Social Media Day 2013 on June 30 will be our start!

  • Ciao bella!

  • Linda D’Alessandro

    Sure will!!

  • Pingback: Tips for moving to a new town: Tok to Yuma | Alaska to Arizona - #AK2AZ()

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