The busy blogger’s kryptonite


By Mark Schaefer

When I was starting out on my social media journey, I blogged a lot.

I blogged for {grow} of course.

I blogged for clients.

I did guest posts.

I wrote for the Rutgers University blog.

I did posts to help out friends.

Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking.

And here’s what I learned. Every single non-{grow} post I wrote sapped strength from MY blog.

To me, posts on other blogs became my kryptonite. Every word I wrote for something else made {grow} a little weaker. It diluted my effort to build my own brand.

Guest posting is a very popular way to get noticed and attract an audience. Honestly, I don’t know how much it really worked for me. I don’t have any data of course, but it seems like things started to happen for me when I finally shed all these other projects and put everything I had into my own content and community.

What is your experience? Is guest posting a viable strategy to gain attention or a blogger’s kryptonite?

SXSW 2016 3Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

All posts

  • Kryptonite definitely. I’ve never really seen the point of guest posting on other people’s sites. If the article is good then you’ll get the attention you deserve (eventually in some cases).
    I get quite a few request per week from people asking to write guest posts on my site, for a very short period of time I entertained a few. I then realised that my site is just that, MINE. And I would rather that any publicity or praise that my articles receive were seen on my site, not some random site that I guest posted on.

    Great article by the way! 🙂

  • Frederic Gonzalo

    Interesting opinion, since all I seem to read on blogs nowadays is about the importance to guest-post in order to get some link juice, get your name out there and reach new audiences. While these arguments work, in theory, I tend to agree with you that they take away from the flagship you should be working on: your blog.
    I’ve done 2-3 guest posts on other blogs, but I did not see much results, just like your conclusion. I even wonder about blog syndication, which is where I put some efforts, now. It’s basically my blog posts, but republished on other sites such as SocialMediaToday, Business2Community, ehotelier, etc. Even though it doesn’t seem to bring that many new links, it does help reaching out to new audiences, as I’ve seen my Twitter and Linkedin followership increase substantially in the past year, due in great part to this increased exposure.

    So while I am not sure about being a “kryptonite”, I would tend to agree that guest-posting away deters from the efforts that should be put into your own blog.

  • Chuck Kent

    I think for those still building an audience, and credibility, focused guest posting can be helpful. For me, that’s means focusing on the blogs and communities that I actually want to be part of… {grow}, Spin Sucks and just a couple others upcoming shortly. It’s not a volume game… it’s as much about building relationships of value (intellectual as well as reputational) as it is about getting exposure.

  • Mark I dig your point. I like guest posting but it was not until I devoted virtually all of my creative energies on writing posts on my blog that things really took off. Create on your own real estate. On a side note, writing for Rutgers? Virtually all of my buddies went there; my surrogate college lol.

  • useradvocate

    Marc, this post is uncanny timing for me. Last night I was actually considering writing you to ask about this very topic. Yesterday a friend asked me to write an ongoing series of blogs for his site as part of an exchange of services. My first response was “Yes, but I’d want to also post them on my own site.” His response was that doing that would ‘tinge’ the content with my own business interests. (I don’t see that as a problem.) Another big question for me is that of copyright. Who owns the material in such a case?

    Your post today gives me something to seriously think about. Thanks.

  • Hi Mark, I think guest posting when you start out is a useful way of getting attention from an audience that you may not attract to your blog (in the short term). Once you are established there is less of a requirement to guest blog. So I think if you did guest blog posts in strategic places that may have helped your blog grow. It’s not measurable so hard to assess.

    Guest blogging is only one tactic you may choose another tactic e.g. get interviewed, become friends with bloggers that have bigger audiences etc.


  • I have not had much success at driving traffic to my blog (any of them) by writing for other people (except you 😉 ). I know some people believe in guest blogging but even if I get some traffic, it’s short lived. I may pick up a few new readers, but I am of the mindset to save the best for my blog and my audience.

  • I think for an established “brand” it probably makes sense to not lend out your superpowers willy-nilly. For people who haven’t quite made the full commitment to regularly blog and have great ideas to share – guest posts are quite the opposite. As someone who’s contributed as a guest to the {grow} blog and enjoys reading the diversity of ideas expressed by other community contributors, guest posts can be as energizing as the yellow sun (or dilithium crystals if it’s okay to jump genres).

  • guest posting is slave labor. #ThatIsAll

  • I’ll go with the few opinions already stated here. It’s not until that you’re known that people will visit your blog. Guest Post helps in that way, when someone who is just venturing out. Doing at the right places will ensure that people come back to visit your blog.
    Also, when you’re doing a guest post, you try to adapt to the certain styles of that blog and that enhances your skills as a writer too.

  • Holly McIlwain

    Mark, you’re like Oprah. In the short time I’ve been ready your blog, I’ve observed that you write about that which people are already asking themselves. Oprah’s success is in asking the questions the viewer would like to ask. So help me understand as a newbie here, did guest blogging benefit you at all in the beginning?

  • David Schwartz

    I am curious Mark if your opinion would change had Google Authorship been around? Building authority rank seems like an added value on top broadening your readership and your personal brand.

  • louhoffman

    Hi Mark,

    As a couple folks have pointed out, judicious use of guest blogging can be effective, particularly if you “marry up.”

    Turning the issue inside out, I have a question for you. Has you program to publish guest posts been effective? Sitting on the outside, it seems like guest posts are one of the components you use to build community.

  • Never good to stretch yourself thin, but hold a sec… what about all the people guest blogging for your site? Are you saying they are wasting their time?

  • Christine Webber

    Not had experience of this as yet so thanks for your thoughts on it. I love spending time writing blogs but don’t have time to write for others anyway. If I did I may find it flattering to be invited and accept without thinking about it’s effectiveness.

    On the same vane I must say I tend to always read your blogs but rarely find time to read those of your guest bloggers. I think this is because I have chosen to follow you and have not fully engaged with their blogging style and issues.
    Really useful anyway, thanks 🙂

  • Linda Kinsman

    Kryptonite all the way. I’ve never done a guest post, never saw the pay off. Maybe because the bloggers contacting me to guest post on my blog didn’t feel like a good match. I don’t put any energy into this aspect of blogging at all.
    Also, from a blog reader standpoint, I may read a guest post on a blog I follow and even enjoy it, but rarely do I follow said writer on their own blog.

  • Thanks Barry. Great perspective.

  • I’m re-thinking the syndication thing too Frederic. i get almost no readers from those sites. Is it exposure? Over-exposure? I’m not sure what the benefit is.

  • A very valid point. Certainly a legitimate benefit Chuck.

  • I teach at Rutgers and have contributed to their business blog.Thanks for the comment!

  • Guest posting isn’t something I’ve employed yet but I think it has its merits. This is an oversimplified defense but if you’re going to guest blog, I think you have to write really great content and send people to a good landing page with a way to capture people’s attention and a reason to keep coming back (strong opt-in).

    To me the real value (beyond any traffic or SEO) is gaining credibility and fostering relationships with influential bloggers who can help you build your audience organically. Every post you publish on {grow} is an endorsement of those ideas, right? I think that’s huge for new bloggers.

    I’m going to start guest blogging this month and would be happy to report back with the results if that’d be helpful here.

  • 99% Kryptonite. There are occasionally times when a friend will ask for my angle on something, and if it makes sense for both of us I’ll write a post. But I stopped writing anything regularly for other people (and pulled my site from syndicators) a long time ago. Saps my strength, dilutes my effort. I don’t care about traffic. I really don’t. I only care that the *right* people see the quality of my thought, and my blog is absolutely home base for that.

  • Good to hear from you. Glad the timing was good.

    I doubt re-posting would “tinge” the content other than a source of pride. Certainly, the other person would get the orginal SEO value. I’m pretty liberal about that. I have guest posts to help people so why not let them use the content as they wish. I pay my regular guest contributors so in that case i do not want that content to be re-purposed.

    My policy is that when somebody does a guest blog, I own the content. It is not a power play, simply a practical point. My content is often syndicated and I don’t want the hassle of seeking permission to re-publish something on my own blog. Also, I may want to use the content in some other form some day like in a book. One guest post became the foundation of a chapter in Born To Blog, for example.

  • When I talk to people about guest blogging, I use you as a best practice Ian. You have worked hard and done it right!

  • This is an interesting point. I have not had much success either, but people who show up on {grow} get quite a bit of traffic. One recent guest post got 242 clicks back to the guest blogger’s site. I think that is awesome.

  • You had me at dilithium crystals. Star Trek and Superman in the same post. I’m tingling. : )

  • Don’t hold back dude. : )

  • It’s a balance, isn’t it? Have you had success with guest posts?

  • Not saying it doesn’t drive traffic.. just that it’s a “one and done” thing. It’s probably more beneficial for Google Authorship..

  • I’ve done about three guest posts, and won’t do them anymore. I found exactly what you did. It detracts completely from my own stuff. Now in my world, getting tons of traffic or list sign ups just isn’t the goal, so guest posting for those reasons doesn’t help me. It’s huge effort, and if I have something to say, I’d rather do it on my own turf. I say no to 99% of the requests for guest posts, and the 1% are favors, not something I need to do for me.

    I don’t syndicate, either. Same reasons.

  • I think @chuckkent:disqus makes a very interesting point below. Although I don’t know how many eyeballs it brought to my blog, it did help build relationships with other bloggers and that’s the key to creating business benefits on the social web. So I guess it gets down to a matter of strategy and balance. I would say guest post never HURTS anything unless it destroys your own content efforts. And thanks for the kind compliment Holly!

  • A nuanced and relevant point David. I think the jury is still out on that but my instinct is that is certainly and added value. Tremendous addition to the discussion. Thanks!

  • I offer the opportunity to guest post to reward my community and promote the ideas of people I believe in. Anybody who shows up on the blog has an open invitation to try a guest post (warning: I’m a tough editor!). I know I’ve helped some peoples’ careers along by featuring them in this space. I also think guest posts add to the diversity and and fun of the blog. I often disagree with guest posts but let them fly unless I think it is just factually incorrect. Would love to have a guest post from you some time!

  • I have guest blogged on two different sites and I haven’t really seen anything come from it. Although it does feel nice that my content is being shared. I see lots of people sharing it, but in relation of people following me or checking out my personal stuff, it has been low. But like I said it feels nice to see my stuff shared even if I don’t see any direct results from it for myself.

  • No. First of all, I pay the regular contributors (perhaps the only blogger who pays?). Second, I do think it works for them in many cases. I can say for a fact that I have significantly helped the careers of the people who have been regular guest bloggers and I know they would tell you that too. I think one difference is, if you see them regularly, you start to build a connection to them which does usually not occur with one-off posts.

  • yes, I see that a lot. I appreciate the loyalty by the way : )

    The main reason I invite people to blog is to help them. I’m fortunate to be in a position to do that and I will continue to do so even if it depresses “the numbers.” In the long run, it helps people and that is awesome.

  • Thanks for sharing your wisdom today Linda.

  • Will one be coming my way? : )

    I think the quality point is key. It’s a huge opportunity to be on a “big blog” if you get the chance so if you employ that strategy, knock it out of the park!

  • I’m with you. Traffic is an ego number. Sometimes I look at it but then I have to remember why I’m doing this.

    When Tom Webster comments on your blog, you are being successful so today is a good day!!

  • See folks, this is what it’s all about. Create great content and an amazing person like Amber Naslund shows up to share her wisdom. This is the best part of blogging.

  • We seem to have two camps here and it’s interesting you shared my experience. Who knows why? Maybe I just wrote sucky posts!

  • louhoffman

    Thanks Mark. Your point on “diversity” makes sense. I appreciate you can’t possible remember ever interaction, but you were generous enough to publish my guest post last year, “Adopting a Piggly Wiggly View of Social Media.”

  • Great to know. Thank you Mark.

  • Sandra Isaac

    I have to say, I “found” you through {grow}, was even happier when I realized you were teaching as part of the Rutgers course that I signed up for, and now follow through twitter and instagram. So it was doing what you do best where I discovered Mark Schaefer, not while you were a guest on someone else’s site. I have always been told “Sometimes before helping others, you have to take care of yourself first. Otherwise you become run down and less effective.”
    Why would (should) a business/blog model be any different?

  • It’s all a matter of perspective (which once again mine differs from yours) –

    Sure guest posting once on pohdunk[dot]com isn’t going to bring you any value.

    That said, working to establish yourself as a regular contributor to say, Eloqua’s Blog, The Future Buzz, Content Marketing Institute’s blog, SmartBrief on Social Media etc, (sites with large audiences of individuals that match your target audience) is a worth while effort. It’s equivalent to the old days of having an article published in an industry trade magazine. Isn’t it?

    Are you telling me that an individual’s brand doesn’t gain something by being introduced to new audiences and being recognized by that particular publication as a contributor? It provides validation and helps establish credibility since someone else is willing to put your name and content along side their brand.

    You can publish whatever want on your blog … your content passes through another brand’s filter when your guest post. There is something to be said for that.

    Technically speaking, if this is how you feel about guest posting, why do you feel any differently about speaking at other people’s conferences? Is it the pay?

    PS You’re the man and I love our debates. Miss your brother.

  • Mark, I rarely do guest posts, but I do take on other content projects from time to time. What I’ve noticed is creating more content saps me. If I write an article for someone and still hold down my day job and write on my own blog, I’m drained, and I’m sure quality suffers. However, if I drop a couple posts on my own blog when I’m writing for my company or working on articles, I’m ok.

    So I have to ask, do you think your issue posting elsewhere, or was it pushing yourself to create more content and limiting the creative energy and passion you had available for your own blog?

    Side note: a few comments here on stopping syndication as well. What are your thoughts? Or @AmberNaslund:disqus and @tomwebster:disqus , can you chime in on the problems you see and why you stopped?

    My posts have been syndicated to Business2Community since it was still a pretty small site and occasionally run on Social Media Today. I’ve allowed a number of folks to republish individual posts over time as well. Although I generally have more discussion on my own post and see very little traffic from syndicating, it isn’t unusual for me to get an email referencing a post on those sites rather than on my own. I’d love to hear your thoughts on this though, what is the downside I am missing?

  • Eric,
    I stopped syndicating primarily because of the duplicate content issue and I wasn’t interested in helping others sell advertising simply by posting hundreds of other people’s content – without so much as a thank you in return. The syndicator really has one person in mind, themselves.

  • Yeah, loved that one, and you have an open invitation for another!

  • Thanks Sandra. Look forward to seeing you in class!

  • The answer is “it depends” and what it depends upon varies from person to person. I have multiple blogs and it takes a certain amount of effort to keep them going.

    Guest blogging has had some positive impact for me but it requires effort and the pay off hasn’t been what I had hoped for.

    Some of the blogs I did it for are long since gone and the traffic/exposure was minimal. So I am very careful about who I write for now, takes time and energy and I won’t just do it anymore.

    Happy to help friends out but I time really is money so…

  • Sure, perhaps I’ll send you a guest post about guest posting once the results are in. 🙂

  • I still do guest blogs, but not that often. It was awesome to guest blog here, but I’m a novelist. So my blog is my portfolio of my writing, I guess. Other than here, have not had much boost from guest blogging. So yeah.

  • Good advice, Mark!

    I am in the process of creating my blog, and even before it’s online (I hope it will be soon) I have been approached by other bloggers asking me to write guest posts in their blogs.

    I have done it a couple of times with some friends, but as you say, it takes a lot of time and effort that you could be investing in your own blog, and as you can imagine, the process of launching a new blog can be very exhausting!

    Loved the Superman comic cover!


  • Miss you too. Was just thinking about you.

    I don’t disagree with you. The nice thing about social media is there really aren’t any rules. You can go with whatever works for you. Undoubtedly there can be benefits. But speaking from my experience, I didn’t have the time, talent and sheer bank of ideas to keep it going over multiple blogs. I was learning and bumbling around and feel I finally found my groove when I was able to focus on my own work.

    So happy to hear from you Jeremy.

  • I think that is where I am getting too.

  • Yes, my point was exactly as you are saying Eric. I was sapped. I just did not enough creative energy to around.

    I actually went through this same struggle before I decided to start a podcast with @tomwebster:disqus. Would it detract from my creative energy on the blog? In the end, I decided I wanted to learn about podcasting and Tom and I came up with a very reasonable and workable schedule.

    I am regularly syndicated by B2C, Social Media Today, Ragan, PR News and a few others. Based on my research, I get virutally no traffic from these sites. I think a negative might be overexposure, SEO complications, and as Jeremy said, just the fact that all of these people are making money off my content without sharing the benefits. Fundamentally, that has to change, which is why I took a stand by paying my bloggers.

  • Beautifully said Jack and thanks for taking your precious time to comment today!

  • Glad you got a boost from {grow}!

  • Good luck with that Jorge. Let me know when it’s live!

  • I’m with Jack here.. sort of. I do quite a bit of guest posting. I like it. It definitely saps my ideas. I tend to save my best ideas — or what I think are my best ideas — for guest posts. I don’t have those a lot so it’s hard. Still I find guest posts are good relationship builders — both with the site and the people you interact with as a result.

  • It has indeed. And I have just written few for the likes of 12Most. The idea is to choose a better place to write your content and that pays back well.

  • Pinky Poinker

    Lucky for me no one ever asks me to write a guest post :))

  • Pingback: Community Press: Targeting Moms and Kryptonite()

  • I agree 100%. I do very few guests post. Usually when I do they are a favor or paying client.

    I think it all depends on your goals and objectives. I am considering even minimizing the sites I syndicate on as it is starting to show less benefit.

    In the early days of starting my biz & launching my blog the syndication and guest posting did pay higher dividends though.

    We are launching a crowd sourced blog soon that will be focused not only on attracting some amazing content and writing talent but also specifically providing opportunities for people who want to expand their reach to do such.

  • sounds interesting Pam. Can’t wait to see it.

  • Brian Rice

    Hi Eric & all

    First off, great discussion. Second, since Business 2 Community has been mentioned a couple times in the thread I wanted to share my thoughts. The site started as a personal blog and like many others I did guest blogging and syndicated my posts to help create awareness. The reason why I stopped syndicating my posts and turned my blog into a multi-author site that included the ability to syndicate was that I saw a gap with how other syndicators handled this because of their poor author attribution and limited benefits to the contributors. I also know a lot of people that guest blog because they don’t have the time or energy to devote to maintaining their own blog but still want to get their voice heard when they have something they want to share.

    I value each and everyone of the contributors to Business 2 Community and continue to grow the site based on their feedback as I answer each email personally. About 50% contribute original content, 20% syndicate and contribute original content and 30% just syndicate. The general feedback regarding the benefits that I receive from folks is the following:

    1) Increased exposure / traffic – in our case, this is sometimes difficult to directly attribute because our blog is featured every day on Google News, Yahoo News and Bing News, something that the other syndicators do not offer. This results in many times for mentions, links, referral traffic coming from sites other than like HuffintonPost, CNN, etc that are also part of these news networks. We had a contributor yesterday that benefited from this as their article on Yahoo’s new logo actually ended up on the homepage on Yahoo! which wouldn’t have happened if they weren’t syndicating with us.

    2) Improved SEO – a couple people have mentioned the “duplicate content” penalty and this is completely misunderstood. Matt Cutts posted a video several months ago stating that syndicating with permission is not harmful and in fact helps with external link building. I spent a couple years managing SEO campaigns for large brands and recently worked with several big brands in regards to Business 2 Community that had their agencies give the “green light” to syndicating with us so I am not a complete loony. I can’t speak for the other syndication sites but at Business 2 Community we include a link that indicates where the original post came from, by no means are we trying to fool any of the search engines that this content is original to our site. Duplicate content commonly occurs when you have pages on your own site that are similar in natural. For example, I see numerous folks that will republish one of their older articles (best of series) on their own site while they are on vacation, this is definitely duplicate content. We also do not scrap out internal links within the original post like some other sites.

    3) Increased leads / business – Another thing that we do differently from other syndicators is that we will maintain any CTAs that are included at the end of the blog post. There are a lot of bloggers / companies that have told us that they are generating a significant amount of leads that are turning into business as a result of syndicating with us. This post includes some examples –

    To get the biggest benefit from syndicating with us, I would recommend the following:

    1) Have a strong internal linking strategy on your own blog as these will carry through onto our site and improve your SEO and the referral traffic you receive. So many people ignore this and it is a best practice even if you aren’t syndicating.

    2) Complete your author profile, this is a great way to increase awareness for yourself and your business and let’s people know how to contact you. The author bio is included at the bottom of every post and on your dedicated author page.

    3) Include a CTA in your posts. You may not have a white paper or webcast to promote but even adding something like “Follow me on..” or “Read my book…” or “Subscribe to my newsletter…” would go a long and it would pull our audience into your network.

    Final note: guest blogging and syndicating isn’t for everyone but when done right it can have big benefits.

    I hope this helps and if you have any questions or suggestions, feel free to reach out to me at [email protected].

    Thanks Mark for starting the discussion.


  • Thanks for adding this important view Brian.

  • Brian Rice

    You are welcome. {grow} has become such a vibrant community and at the end of the day that is what really matters. It is the same feeling I hope people get when they visit my site as well.

  • Aaminah Shakur

    I think it is about balance and knowing what your goal is. Everyone I know who blogs regularly at another site than their own admits that it means they have little to nothing to write on their own blog, not to mention no time to do so. If your goal is to be known as a writer at a particular site, that might be worth it to you and then you can promote that site as your main platform rather than your own blog. But for most people, guest blogging gets out of hand and is kryptonite. There is value in an occassional guest blog on a site that you feel honored to be a part of, and it does introduce you to a different, potentially larger, audience. If it is an established site with a great following, that’s wonderful. Even to do it to help out a fledgling site and offer them some credibility/connect with them is a nice thing. But the key, I think, is to guest post in small numbers. Of course if you are writing several posts a week for someone else you don’t have anything left to build your own blog with. But if you guest post once every other month, and don’t feel forced to do it even then if you haven’t found a site you want to guest on, maybe it is much more manageable. I once did book reviews for a site, plus I had my own book review blog. I hated it. It was a great site, had a huge and involved following, and I got great comments on my reviews on that group site. But I had to turn in a review monthly, often on books that I had to say some less-than-pleasant things about that had been chosen for me to read specifically because of my cultural expertise. The editor seemed heavy-handed to me and was very nitpicky, but I regularly read reviews by other writers on there that were full of typos and didn’t always make a lot of sense even. And absolutely, I wasn’t able to find time to write the kinds of reviews I wanted on my own review blog; I could barely find time to read books that didn’t make me want to throw them at the author’s head because I was so busy with reading and writing for that site. And that was only once a month, so I can’t imagine crafting a beautiful blog post weekly for someone else’s site…

  • Brian, thanks for chiming in with the syndication perspective, and at least giving some hints about what might be different about some other syndication sites. 😉

    I don’t see a lot of traffic back to my site from B2C (and yes, my internal linking has room for improvement still) but as I mentioned in my comment, I get emails, phone calls, etc that reference a post on B2C. At least for now, that tells me its working. Thanks again for jumping in!

  • Brian Rice

    Hi Eric

    You are welcome. I took a look at some of your syndicated posts that performed the best on our site and none of them included any internal links so that definitely would help. Also, it appears your view on LinkedIn for marketing and networking attracts the most engagement and this might be because we are also included in LinkedIn Today.

    Thanks for being a part of Business 2 Community and I am glad to hear that it is helping you get some acknowledgement for your blogging.

  • Pingback: Guest Blogging, Mark Schaefer, Influency, and {not} You()

  • Aaminah, this is a wonderfully rich and balanced perspective. It is a very lovely blog post in its own right. Thank you for this gift!

  • Janet Lingel Aldrich

    And if there is no traffic or very little, who are you writing for then? Yourself? There isn’t much point in blogging if no one’s reading it but you and your mom.

  • Joining the chorus of ‘it depends … depending on your blogging and/or business goals.’ For some there is payoff – see comments on exposure, SEO, authorship, on syndication, credibility, building reputation and following. For others, it’s a chore that can take away from your goals and objectives.

    Like you my focus is my career, my biz and therefore the blog that’s supposed to help me drive that. When I’ve guest posted I did struggle b/c I wanted to be damn sure I didn’t write a stinker, didn’t disappoint the host blogger, didn’t bore the crap out of that audience – I let the pressure get to me.

    And by that same logic I’ve turned down offers to guest that were little more than factory posts, churn and burn, all about links and SEO, that shill some view about something that has little to do w/ my blog and readers, to say nothing of my biz. Now I have run some quality guests posts, feeling guilty about not reciprocating the professional courtesy (but mostly b/c their quality work didn’t see much love on my blog, but that’s another discussion).

    Kryptonite is a good word for it, totally zaps creativity (plus the whole ‘would this fit better on my own blog?’ internal debate). More than ‘should’ you guest post, I think the thing to answer for many is ‘where’ should you. That’s where the rubber hits the roads, that’s where you see ROI. So for me, going back to depending on where there post would run and the eyeballs of SMBs looking to hire solo PR talent might be reading.. I might power up, get it done. FWIW.

  • “Traffic” is different than “audience.” There are lots of little tricks I can do to increase traffic on my blog. But almost none of them stick around, read what is there, clicked on a link or connected with me. They are merely search engine tourists. To really build equity that matters, you need an audience, hopefully a loyal audience who will also buy your products and recommend you to others. That’s why traffic is an ineffective metric. It is not necessarily a leading indicator of business success. A better metric is “return visitors.” Thanks for your question.

  • Superb and wise commentary Davina! You totally nailed it. This is better than my original post.

  • Pingback: The blogger’s kryptonite | AWD CopywritingBlog()

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details


Send this to a friend