The do’s and don’ts of influence marketing with C.C. Chapman

Please click here if you can’t see my video interview with C.C. Chapman

I had the extraordinary experience of traveling and working with C.C. Chapman recently and our conversations were so interesting that I had to get a least a little of it down on video!

If you don’t know C.C. you should follow him and start learning from him on the social web. He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. He also has some really interesting opinions and insights on influence marketing, which we covered in this conversation:

— The fact about influencers that most brands forget

— How AT&T is doing it right

— Pressuring influencers and the potential for backlash

— The beauty of organic advocacy

— How to demonstrate respect for influencers

— Why CC is the sexiest mommy blogger alive

It’s a fun and information-packed video and I hope you enjoy it!

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  • Thanks Mark

  • Brands are people, influencers are people.

  • Sandra Isaac

    I just noticed, CC has 88.7K tweets….I’m so ashamed of myself (as I snicker…)

  • Why would that crazy number ashame you? I just talk a lot 🙂

  • Exactly. EVERYONE is people for now.

  • Sandra Isaac

    (burying my head) I have 308 tweets. I’m such a visual communicator, I have to learn to place my words to my thoughts instead of images (I still have instagram.) and your piece is an inspiration, along with Mark S of course!

  • I think visually first too which is why I love Instagram so much –

    Glad to hear you enjoyed this. I love inspiring others.

  • Sandra Isaac

    (facepalm!) 3689 images! Geesh Louise! i have to get crackin!

  • HA HA HA!!! Didn’t mean to do that when I shared my link. Is it really that many now? Wow.

    I rarely pay attention to numbers.

  • Also, Soylent Green is people.

  • There is that.

  • Pingback: The do's and don'ts of influence marketing with...()

  • Bravo C.C., and Mark!

    Thank you Mark for your provocative interview with C. C.. and your extraordinary compilation of additional interviews with ‘noteworthy’ marketing influencers.

    What a dynamic share, and ‘learning time’ well-spent!

  • Thanks! Time spent with CC is time well spent!

  • My pleasure Mark!

    Spending time with C.C. by re-reading Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley, and C.C Chapman!

  • Martina Wax

    The term “citizen influencer” was being used in September 2008 by the South African Journal of Information Management.

  • Well, that is a pretty obscure fact : ) I had not known that and thought that my characterization was original. Thanks for adding to the conversation.

  • I finally got a quiet moment to listen to this and so enjoyed it. I loved his comment about brands reaching out and thinking they are more important. My husband is very good photographer (hobby, but still very good) and he’s been approached by several brands, wanting to use his photographs for free. We’d been mulling it and now I know what to suggest he do. Thanks!

  • Martina Wax

    I don’t believe it’s a widely ready tome. 🙂

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