10 Maxims of Successful Blogging: Infographic Edition

My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give bloggers the most often. Here it is as an infographic, the first of a series I’ll be publishing in the coming months. This was designed by Sarah Mason.

Feel free to share it or embed it on your own blog.


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  • Jeffrey Slater

    Mark, these are great guidelines for blogging. When I started my blog, I thought of it as a creative test to see if I had something of interest to say once or twice a week. Would I run out of ideas? Would it ever gain traction? 4 years later I am still at it and love the challenge and engagement that has come from unraveling the mysteries of marketing. Your 10 tips are great encouragement and a reminder.
    Now if I could only invent something as cool as Google pants I’d really have it made.

  • Awesome Jeff. Hope you’re enjoying the Google pants i sent you. They are of course monitoring your every movement and I’m happy to announce that your Google pants video, our first, has gone viral. Congratulations!

    PS dear readers, if you don’t know what I’m talking about, listen to this: https://www.businessesgrow.com/2013/10/29/the-future-of-podcasting-will-video-kill-the-radio-star/

  • Great post as ever, some nice simple guidelines there. Surprised that Be authentic to yourself is not there though 🙂

  • Thanks, Mark, for this condensed version of much of what you’ve written about over the months. Despite our increasingly paperless work culture, I’ve printed this summary and inserted it underneath my plastic desk protector for ongoing reference.

  • My way of saying that is point number 1. I don’t really like the word “authentic.” Is ANYBODY really authentic? No, we are shiny versions of ourselves. I think a better word is honest. I think people should expect that. Good to hear from you Adrzej!

  • You made my day. Thanks for letting me know Steve. I’m glad this helped a little!

  • Yeah, slight tongue in cheek with authentic – it is a very overused phrase. Honest is much better! yeah, re-reading it “Tell your story” is the same thing really. 🙂

  • Great list. 🙂

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  • Jenn Surowitz

    Wonderful, wonderful, wonderful. I need a poster of this above my work station and small prints in my notebook, my planner, my car, etc etc!!!

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  • Thanks for letting us share it, too, Mark. I asked for a cheat sheet and you provided a great one! Thank you so much!

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  • Perfect. Easier said than done, but perfect.

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  • This has to be the most awesome advice for bloggers ever.

  • Take a picture of that and send it to me!

  • I’m a full-service blogger : )

  • True dat!

  • Glad it helped. That makes me feel great!

  • Mark, as with many of your blog post, this will be required reading for my social media marketing students this spring semester. Thanks, again.

  • Awesome Professor. Happy to help. Also, I would be pleased to skype into your classroom for Q&A some time. I do this often with college classes.

  • Jenn Surowitz

    L to R: above my workstation, on computer monitor, in my blog binder.

  • Jenn Surowitz


  • This is really humbling. Thanks for sharing that Jenn!

  • Cristiana Pais

    Number 3 really caught my attention, as it’s one of the primary yet one of the most important things to take in consideration once doing a marketing plan. Internal diagnosis is a crucial part on ‘picking a theme’, because it’s the way to understand where the brand stands at the moment of the analysis; the results can then be taken in consideration to rethink the positioning, making it easier for the brand to identify the insights it will be giving a response to. In other words, having a specific target and answering to that target’s needs is the easier way to reach success.

  • I also think you should give yourself permission to alter your theme over time as your writing evolves and you respond to feedback from your audience. Thanks for commenting Cristiana.

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  • Thank you so much for this post! It was very encouraging and helpful to me as a new blogger.

  • Great post. thanks. I run the blog for a company I work for and see that the blog can direct people directly to the website. I write on all subjects not simply those relating to chairs, which is what they sell, and over the past 5-months the audience has grown considerably. I think that the niche element of the blog appeals to people but also notice that when I step outside the main theme this also attracts readers too, sometime more.

    Lowri @stylishchair (twitter)

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