Influence Marketing is hot and about to get hotter

influence marketing is hot

As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators.

In an information-dense world where it is more difficult to become the signal instead of the noise, blogger outreach is escalating, providing both financial opportunity and ethical dilemmas.

This dynamic provides fascinating and entertaining fodder for the latest Marketing Companion podcast. Tom Webster and I dissect some of the most important issues in the field today like:

  • Flout: The New Standard for Influence. Really.
  • Why bloggers are trumping mainstream media
  • A first-hand account of escalating influence marketing
  • Why 95 percent brands are stumbling in the influence marketing field
  • Stepping over the line — Influencer or infomercial?
  • How to create raving advocates the right way

Hey! I’m ready to listen to this all over again! Are you ready? Here it is:

Link to the podcast on influence marketing

Other Ways to Listen to this Podcast:

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  • Interesting stats re. amount of brands floundering in influence marketing. Is there a link to provide these stats? Cheers.

  • As I mentioned in the podcast, this is anecdotal, based on my experience on both sides of the fence. Do you have an opinion otherwise? Are most companies doing this in an effective way in your view?

  • Mark is in charge of all stats. Numbers confuse me.

  • Have you heard of It sounds like they are trying to do something pretty cool over their. They connect brands to brand advocates, very similar to what you talked about.

  • This is a crowded space. Probably a dozen companies I know of trying to do this.

  • Storewars News

    Interesting article! Here is something interesting too: Imperial Tobacco Unit Suing U.S. E-Cigarette Makers,
    For more of the latest news in Marketing and Businesses, check out

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  • Can I start sucking up now? Can I pay you in Canadian loonies? Will you have a flout badge? 🙂 Cheers! Kaarina

  • vniven

    the fine folks at Accenture tell me there are more than 20 influencer/advocate marketing platforms avail today.

  • At least.

  • This is a very good start Kaarina. We take all forms of currency and also meat loaf.

  • Perfect! I’ll start cooking right now:) P.S. thx again for the very kind tip of the hat in your slide at SXSW. Made me do the happy dance!

  • I was trying to make the point about the power of personal connections so I featured my favorite people!

  • Well I’m honoured and tickled pink. Means more than you can know 🙂

  • Question for Tom on this one: the glasses retailer his wife uses — they have her sign any sort of release before naming her in videos? What I mean is — what was the pre-engagement like — how did they know she’d be okay with that?

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  • Heather MacLean

    There definitely a growing interest in influence marketing and influence in general. I love hearing/reading all the different takes on this topic and continue to be fascinated by the twists and turns that are shaping it.

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