By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and […]
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The five types of company Twitter accounts: Which is right for you?
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Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
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Follow these six questions and your social media strategy will become apparent
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Kerry Gorgone tries to find out why hackers take down sites, and has a few tips to keep it from happening to your business.
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With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!
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Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
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Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
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