ALS Ice Bucket Challenge: Who really benefits?

It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch.

Is the on-going ALS ice bucket meme simply “slacktivism” that makes us feel good as individuals, or is it true activism that does make a difference? Watch the video to find out.

Click here if you can’t see Mark Schaefer’s response to the ALS Ice Bucket Challenge.

Donate here. Make a difference in the fight against ALS.

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  • You really had me on this one.. I was all “is he or isn’t he???”. And in a jacket, no less. Well played my friend…

  • Awesome Mark. Thanks.

    ……. and thanks for the endorsements on Linked In. U Rock !!


  • Hillarious Mark, I didn’t see it coming 🙂

  • allarminda

    Loved this post SO much, Mark.

  • Don’t let Stan sit on the sidelines too long Mark. He can hit the pause button on Pushing Social for a few and join the ranks to get the word out on ALS.

  • MrTonyDowling

    Ha ha! Brilliant! I laughed so much 🙂

  • MaureenMonte

    That was fun! like Kristin, I wasn’t sure what was coming, and you were so serious, and I was agreeing with you that it’s all about the person getting dumped on (but then again, who doesn’t want a little attention when they’re getting dumped on?) Love the plug for ALS. I was at the Detroit Tigers Baseball game about a month ago when they honored Lou Gehrig. I think it was the 75th anniversary of the speech? That luckiest man alive speech is terrific, and each first baseman from around the league read a part it in a video tribute. It was moving – And if he can be positive in the face of such an awful disease, we can be too in the face of our troubles. Terrific swearing, by the way. Thanks Mark. You should do more videos (my unsolicited social media two cents.)

  • Thanks Maureen. I have never really felt comfortable in front of a camera. It’s like “look at me! look at me!” I feel better behind the pen : )

  • Adrienne Cregar Jandler

    Love it!

  • Jan Wong

    Double splash! This is awesome, Mark 🙂 Hope you didn’t get a brain freeze even after!

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