Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

social media quiz

How much do you know about social media platforms, facts and trends?

Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! The answers are at the bottom of the post.

1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014?

a)  Blogger

b)  VK

c)  Wordpress

d)  My Space


2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet?

a)  10%

b)  20%

c)  30%

d)  40%


3. A famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. This influential book is:

a) Trust Agents

b) Return On Influence

c) Youtility

d) The Cluetrain Manifesto


4. According to 2014 research, the number one subject featured in Instgram photos is:

a) selfies

b) activities/travel

c) food

d) pets


5. Which of these platforms attracts the most marketing budget dollars (by far)?

a) paid search marketing

b) In-game advertising

c) mobile website ads

d) social media ads


6. What percentage of adult Americans engage in the social media “second screen” while watching television?

a) 84 percent

b) 74 percent

c) 54 percent

d) 44 percent


7. Many content creators are taking advantage of a new Google+ feature called HOA. What does HOA stand for?

a) Honestly Our Advice

b) Hangouts On Air

c) Hourly Online Activities

d) Historical Online Archives


8. An essential WordPress plug-in to catch blog spam is Akismet. What does Akismet stand for?

a) Akis Met is the name of the developer

b) Automatic Kismet

c) A Kiss for Metaya (the developer’s girlfrend)

d) It is simply a made-up name


9. Which social media platform had the fastest user growth between 2013-2014?

a) Pinterest

b) Instagram

c) Snapchat

d) Kik


10. Which of the following platforms was founded first?

a) YouTube

b) Facebook

c) Google+

d) LinkedIn


11. Which social media platform has the highest percentage of users with an income of $75,000 or more?

a) LinkedIn

b) Twitter

c) Facebook

d) Pinterest


12. Who was the first U.S. President to be featured on a podcast?

a) Barack Obama

b) George W. Bush

c) Bill Clinton

d) Ronald Reagan


13. What company owns Slideshare?

a) Berkshire Hathaway

b) Facebook

c) LinkedIn

d) Google


14. Which platform is currently experiencing the fastest growth within the 55-64 age bracket?

a) Twitter

b) Facebook

c) Google+

d) Pinterest


15. What is the most widely used social platform outside of the US?

a) Facebook

b) Orkut

c) QZone

d) Weibo


16. Which of the following is NOT among the top 10 of languages used by WordPress bloggers?

a) Portuguese

b) Indonesian

c) Mandarin

d Italian


17. Which country will generate the most revenue from mobile advertising in 2014?

a) China

b) South Korea

c) United States

d) India


18. We all know Facebook use is declining, right? Well not so fast. What is the percentage of the high school class of 2014 (in the US) that “still” uses Facebook?

a) 67%

b) 77%

c) 87%

d) 97%


19. Up until 2013, who was the only person with a perfect “100” Klout score?

a) Barack Obama

b) Lady Gaga

c) Justin Bieber

d) Gary Vaynerchuk


20. What is the largest Internet-based company in the world?

a) Google

b) Amazon

c) eBay

d) Tencent


Are you ready for the social media quiz answers?

1. (B) VK is short for VKontakte (Russian for “in touch”) and it ranks #7, the largest European social network with more than a 100 million active users.

2. (D)  Actually 44% of all Twitter users made an account and then abandoned twitter never using their new accounts. Metrics suggest 44% of Twitter uses never tweet

3. (D) The Cluetrain Manifesto is still frequently used as a reference and college text.

4. (A) The answers are listed in order of popularity according to the study.

5. (D) 77% of marketers surveyed are spending on social media ads compared to 51% for search, 43% for in-game advertising and 61% for mobile ads. Source 2014 Millward Brown study.

6. (D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV.

7. (B) Hangouts On Air allow users to broadcast and record live stream video.

8. (B) Automatic Kismet. Kismet is a word that means “fate.”

9. (B) Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. Pinterest had the fastest growth, 2012-1013.

10.  (D) Linked In was founded in 2003, the same year as MySpace & iTunes! Facebook – 2004; YouTube 2005; Twitter 2006.

11. (C) Facebook according to the The Nonprofit Quarterly

12. (B) George W. Bush was on a White House podcast in 2005.

13. (C) LinkedIn

14.  (A)  Twitter-This demographic has grown 79% since 2012 while the 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+, according to FastCompany.

15. (A) Facebook has  a whopping 650 million plus users outside the U.S. QZone,the largest social media platform in China, is next with 450 million active users.

16. (C) Mandarin. According to WordPress, blogs are written in over 120 languages. Here are the top 10:

  1. English 66%
  2. Spanish 8.7%
  3. Portuguese 6.5%
  4. Indonesian 3.5%
  5. Italian 2%
  6. German 1.8%
  7. French 1.4%
  8. Russian 1.1%
  9. Vietnamese 1.1%
  10. Swedish 1.0%

17. (B) South Korea.  According to Gartner, The rapid adoption of smartphones has given the Asia/Pacific region an early lead in mobile advertising.

18. (C) 87% of the Class of 2014 still use Facebook

19.  (C) Justin Bieber. He was replaced by Barack Obama after a 2013 algorithm change. Bieber’s power over his fans was so impressive Klout named a meeting room after him.

20. (A) Google. The answers are in the right order. Tencent is a Chinese holding coimpany.

So how did you do on our little social media quiz? Let’s here from you in the comment section!

Illustration courtesy BigStock,com

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  • Mark,
    Scott Brinker has got to you!!

  • Aseem Jibran

    Some excellent information here. I only scored 11 but learned a lot of new things. Didn’t know South Korea is so ahead in embracing smartphones!

    Thank you for this @markwilliamschaefer:disqus 🙂

  • I don’t know who that is, but I will check him out Allen.

  • You’re welcome. Glad you enjoyed it! Just thought we would have a little fun today : )

  • @mrsoaroundworld

    From you on linked in! Very interesting facts! I scored a respectable 14 and learned a lot!

  • wow. you scored better than me : )

  • Catharine Symblème

    I got 11. Not too bad for a total neophyte who’s only been “studying” social media for 6 months!

  • Catharine Symblème

    Yeah, I didn’t know that about South Korea, either!

  • *Hangs head down in social shame*

    I admit I know more on how to use them then the history of them. I will repent and make amends.

  • Sheesh, that was humiliating. “Thanks alot” Mark 🙂

  • Jeff Reed

    I only got 13 and I guessed correctly at a couple. I may have to retake one of your classes soon Mark.

  • There were some I chose a different answer because I figured you were trying to trick us, @businessesgrow:disqus. Guess I really should have gone with my gut. Interesting stuff, though!

  • Ten out twenty. That’s not half bad. Or is it? I’d like to borrow this quiz and have the studio make it an automated quiz with a score tabulation. Can we earn extra credit for that Teach?

  • Pingback: Êtes-vous néophyte ou guru des médias sociaux? Passez au test! | Micheline Bourque()

  • I got 12 out of 20 correct! I missed 1, 4, 5, 6, 8, 11, 15, & 18. I enjoyed this Mark.

  • Apparently I live under the same tree you do! LOL.

  • I failed miserably. LOL But I’ve always been bad at trivia. And remembering facts. And taking tests. LOL (I did good with my Twitter ad, though, according to the Twitter guy I talked to. Thanks for getting me to try!)

  • Mark,
    Scott writes a blog at http://chiefmartec.com/ on the intersection of marketing and technology, and is a must read for marketing wonks like me.

    This week he is running a conference in Boston that I would love to be at (love Boston). You would make great guests for each other, coming at the challenges of modern marketing from different perspectives, but with a common objective.

    I had the great luck to be able to have a yarn with him recently while he was in Sydney keynoting a conference.Terrific insights and ideas, nice bloke.

  • Failed miserably! 9 out of 20.

  • Pingback: Test Your Digital IQ with Mark Schaefer's Socia...()

  • Pingback: Test Your Digital IQ with Mark Schaefer's Socia...()

  • 12 of 20. I benefited from some lucky guesses. But I’m not believing the answer key for #5 and #11. 🙂

    Google alone captures more revenue then all of the social ad players combined (and no, it isn’t Google+). The link shows more people report spending on social, but not necessarily more aggregate dollars. Zenith Optimedia shows more spent today on search alone than on mobile, social and banners combined. Numbers are global. Source: http://techcrunch.com/2014/04/07/internet-ad-spend-to-reach-121b-in-2014-23-of-537b-total-ad-spend-ad-tech-gives-display-a-boost-over-search/

    #11 shocked me, but I’m pretty certain this is just showing that FB has more 75k+ users than any other platform, not showing that a higher percentage of FB’s users have 75k+ incomes. I believe that claim to fame still rests with LinkedIn from among this list, although I’ve seen some surprisingly high figures on Pinterest recently as well.

    Regardless, fun and thought provoking, thanks Mark!

  • Pingback: Test Your Digital IQ with Mark Schaefer's Socia...()

  • Ugh, only 12, but I’m not disappointed that I don’t know which president was the first on a podcast or where the name Akismet originates. Now not knowing that Instagram was the fastest growing social network in ’13 – ’14 was a bummer. I thought it was Snapchat. Fun quiz!

  • Pingback: Test Your Digital IQ with Mark Schaefer’s...()

  • I’m too embarrassed to even mention my score. Not sure what i’ve been doing for the last 6 years but clearly I wasn’t studying digital marketing like I thought I was.

  • I’d say a solid C+, curved to a B- if you weight my second guess answers. As always numbers tell a much different story than much of the hype. Speaking of which.. naming a room after Bieber, they should be ashamed of themselves. 🙂 FWIW.

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