Ello and the weird economics of social media

ello govna

The advent of Ello has been one of the most interesting developments of the year. The new social network promises a simple, ad-free platform to connect and share.

Wait. Ad-free you say? In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.”

While there is probably more to this network than pure virtue, Ello is undeniably HOT, signing up 30,000 new users every HOUR.

Many bloggers are trumpeting this little start-up as the Facebook killer but is that realistic? Is it possible? And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Is this something important, or simply a reaction to failures of other networks?

Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. This is a jam-packed 30 minutes and just a few of the nuggets include …

  • Social media and the advertising “bargain”
  • Ello and the implications for brands
  • The economics of privacy — Why don’t Americans care?
  • The biggest problem facing Ello — it’s not what you think!
  • Dynamics of Ello may force better content
  • Economic models that are under-utilized on the web
  • Opt-in advertising for brands — the future or a privacy nightmare?

Ready to roll? Here we go:

Other Ways to Listen to this Podcast:

Click on this link to listen to Episode 34

Resources mentioned in this podcast

Ello

Scott Monty

The questions that aren’t being asked about Ello, a blog post by Douglas Karr

Please support our extraordinary sponsors. Our content is free because of their generosity.

gshift_LOGO_OFFICIAL_grayred

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brougvoices heard mediaht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game and polling platforms.

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close