10 Simple ideas to achieve more content sharing now

I had the coolest conversation the other day when I met up with a senior marketer at a conference …

“It’s so ironic that I got a chance to hear you speak today,” she said. “Your name came up at a meeting in our company just last week!”

“Really?” I said. “That’s pretty amazing.”

“Yes. I was talking to a marketing consultant and he said you had been a big influence on him. And he had the strangest advice for us. He said the only marketing metric we should care about is content sharing. In fact, he said we need to focus all our measurement efforts on this. What do you think?”

Well of course I heartily agreed with this bright consultant (thank you, whoever you are)! He’s obviously following the game plan from my new book The Content Code. The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density.

If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted.

content sharingThis suggests that we need to build a new competency in our businesses by understanding who is sharing our content, where they are sharing it and why. In my new book, I lay out the six possible strategies to get your content to move on the web and one of the most popular chapters dives into many practical ideas to increase the shareability of your content.

I thought I would give you a taste of the book in this new slide presentation that covers just ten of the hundreds of ideas in the book. I hope you enjoy it and please check out my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business.

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  • Pauline Baird Jones

    I love your slide shares. A great way to meet Monday. I will read long form posts if they are a) well written and b) contain something that I need to learn or c) make me laugh or entertain me. There are some that you sort of scan and try to find the good stuff. I try to vary the length of my posts, but I am always surprised by the posts that take off and the ones that don’t (that I thought would). Clearly I still have much to learn.

  • I’m the same way. Sometimes I have a sense if a post will do well but not aleays! It’s an adventure every day

  • “Focus on New Research”. I can’t tell you how many times I’ve simply closed an article of discounted it because:

    1. The data in the article is talking about Q32013 when it’s Q22015 right now. It’s old data. I may be a slightly skewed here, but if I’m looking at data in Q2 2015, I expect at the very least the data to be from Q3 2014.

    2. The person only reports the data, and does not analyze / provide an insight to it. You may as well have tweeted the report!

  • Yes, don’t forget to add images to each blog post. So images of each blog post can appear to social media through social sharing buttons. This can catch the eye of visitors, so this way increase traffic toward your blog. This is known as visual marketing.

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  • Well said sir. I agree100%

  • Yes, there are lots of ideas about visual marketing in my book.

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  • Useful tips on how to achieve more content sharing..

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